Compare CallRail and CallTrackingMetrics 
At a Glance
Market Segments
Small-Business (75.8% of reviews)
Small-Business (68.4% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
$79.00 Per Month
CallRail
Star Rating
(1,511)4.6 out of 5
Market Segments
Small-Business (75.8% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansCallTrackingMetrics
Star Rating
(696)4.5 out of 5
Market Segments
Small-Business (68.4% of reviews)
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CallRail excels in Call Recording with a score of 9.3, while CallTrackingMetrics shines even brighter with a score of 9.8, indicating superior quality and reliability in capturing call interactions.
- Reviewers mention that CallTrackingMetrics offers better Lead Qualification features, scoring 9.1 compared to CallRail's 8.3, suggesting that users find it more effective in identifying and nurturing potential leads.
- G2 users highlight CallTrackingMetrics' superior Web Chat functionality, scoring 9.2, while CallRail's score of 7.5 indicates that users may find CallRail's web chat capabilities lacking in comparison.
- Users on G2 report that CallRail's Ease of Use is rated at 9.1, making it more user-friendly than CallTrackingMetrics, which has a score of 8.6, suggesting that new users may find CallRail easier to navigate.
- Reviewers say that CallTrackingMetrics provides better Multi-User Access with a score of 9.2, compared to CallRail's 8.9, indicating that teams may find CallTrackingMetrics more accommodating for collaborative work.
- Users report that CallRail's Dynamic Number Insertion feature is rated at 9.0, while CallTrackingMetrics scores slightly higher at 9.1, showing that both products are strong in this area, but CallTrackingMetrics edges out with a marginally better user experience.
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Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
CallTrackingMetrics
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Free Trial
CallRail
Free Trial is available
CallTrackingMetrics
Free Trial is available
Ratings
Meets Requirements
9.0
1,185
9.1
587
Ease of Use
9.1
1,197
8.6
593
Ease of Setup
9.0
954
8.4
492
Ease of Admin
9.1
954
8.6
496
Quality of Support
8.9
1,071
9.0
542
Has the product been a good partner in doing business?
9.2
941
9.1
490
Product Direction (% positive)
8.9
1,137
9.1
587
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.3
162
|
Verified
9.8
46
|
Verified
8.0
115
|
Verified
8.6
26
|
Verified
8.5
137
|
Verified
9.1
37
|
Verified
8.2
146
|
Verified
9.1
36
|
Verified
Agent Performance Management
8.3
124
|
Verified
9.1
32
|
Verified
8.1
126
|
Verified
8.7
31
|
Verified
7.9
117
|
Verified
8.7
32
Generative AI
Feature Not Available
Not enough data
Channels
8.6
73
Not enough data
8.0
49
Not enough data
7.4
48
Not enough data
7.8
61
Not enough data
8.0
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.6
59
Not enough data
8.4
54
Not enough data
8.2
51
Not enough data
8.2
55
Not enough data
Feature Not Available
Not enough data
8.1
52
Not enough data
8.1
49
Not enough data
7.9
50
Not enough data
Administrative
8.2
60
Not enough data
8.8
69
Not enough data
8.6
71
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
174
|
Verified
8.5
31
8.0
149
|
Verified
7.7
25
7.7
121
|
Verified
Feature Not Available
7.8
128
|
Verified
8.3
21
8.1
142
|
Verified
8.8
27
7.9
125
|
Verified
Feature Not Available
Marketing
8.1
137
|
Verified
8.4
19
8.3
144
|
Verified
8.9
21
8.7
182
|
Verified
9.3
31
8.6
177
|
Verified
9.1
37
Reporting
8.6
216
|
Verified
8.7
34
8.5
204
|
Verified
8.4
32
8.1
181
|
Verified
8.6
30
Lead Monitoring
8.5
177
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
8.4
180
|
Verified
Not enough data
Data Capture
8.2
178
|
Verified
Not enough data
8.6
179
|
Verified
Not enough data
8.0
144
|
Verified
Not enough data
8.5
180
|
Verified
Not enough data
Analytics
8.5
173
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
Customization
8.2
136
|
Verified
Not enough data
8.3
142
|
Verified
Not enough data
7.8
132
|
Verified
Not enough data
8.4
167
|
Verified
Not enough data
Customization
8.9
9
Not enough data
8.0
9
Not enough data
Feature Not Available
Not enough data
9.3
9
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.3
9
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.9
6
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Internal Use
7.1
7
Not enough data
8.8
7
Not enough data
8.9
6
Not enough data
8.8
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
478
9.2
260
8.7
380
9.1
215
8.5
314
8.8
147
Tracking
8.6
427
8.9
233
8.9
417
9.1
194
8.6
341
9.0
195
Analytics
8.9
479
9.0
262
9.3
462
9.3
264
8.4
408
8.7
234
8.2
226
8.5
70
Call Routing
8.1
277
8.9
137
8.1
249
8.9
120
8.1
231
8.6
107
Administration
7.9
186
8.5
56
8.7
236
9.1
102
8.9
281
9.1
118
Marketing Operations
8.3
156
8.4
27
8.8
166
9.1
38
8.4
148
8.9
31
8.9
158
9.2
40
7.8
141
8.8
30
7.6
116
8.7
27
Campaign Activity
8.5
157
9.0
35
8.6
184
8.9
44
7.9
141
7.9
30
8.4
158
9.2
38
Feature Not Available
8.5
27
Feature Not Available
7.6
21
Calling
9.1
33
Not enough data
8.7
29
Not enough data
8.9
31
Not enough data
8.6
29
Not enough data
Contacts
8.3
32
Not enough data
8.1
32
Not enough data
8.6
30
Not enough data
Insights
8.0
32
Not enough data
8.2
31
Not enough data
8.4
29
Not enough data
7.6
26
Not enough data
7.9
26
Not enough data
Extensions
Not enough data
9.7
11
|
Verified
Not enough data
9.5
10
|
Verified
Not enough data
9.8
7
|
Verified
Features
Not enough data
9.5
11
Not enough data
9.5
7
Not enough data
9.6
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Feature Not Available
Not enough data
10.0
7
Categories
Categories
Shared Categories
CallRail and CallTrackingMetrics are categorized as Inbound Call Tracking, Marketing Analytics, Attribution, and Conversation Intelligence
Unique Categories
CallRail is categorized as Online Form Builder, Outbound Call Tracking, Lead Capture, Live Chat, Contact Center, and AI Sales Assistant
CallTrackingMetrics is categorized as UCaaS Platforms
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CallTrackingMetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.1%
Real Estate
8.7%
Construction
6.8%
Hospital & Health Care
4.0%
Consumer Services
3.5%
Other
40.9%
Marketing and Advertising
39.7%
Internet
6.6%
Consumer Services
3.9%
Health, Wellness and Fitness
3.6%
Hospital & Health Care
3.5%
Other
42.6%
Most Helpful Reviews
CallRail
Most Helpful Favorable Review
Matt D.
Verified User in Construction
We were able to get up and running in just a few minutes. Couldn't have been easier. I would highly recommend
Most Helpful Critical Review
Verified User in Retail
I don't particularly appreciate that the tags are not always accurate and that I can't pull a proper call details report to analyze the campaign's success based on the leads.
CallTrackingMetrics
Most Helpful Favorable Review
Larissa W.
Verified User in Marketing and Advertising
I've used CTM at two different companies now, in both an e-commerce and marketing agency setting. In both instances, the tool has proven absolutely vital in our tracking efforts and measuring ROI. There are certainly other call tracking options available,...
Most Helpful Critical Review
Verified User in Real Estate
Used this service for one month, and they already started playing games with the billing. It is beyond me why they are tripping over dollars to pick up pennies, especially when it is a turn key service that only requires them to stick to their word and...
Matt D.
Verified User in Construction
We were able to get up and running in just a few minutes. Couldn't have been easier. I would highly recommend
Larissa W.
Verified User in Marketing and Advertising
I've used CTM at two different companies now, in both an e-commerce and marketing agency setting. In both instances, the tool has proven absolutely vital in our tracking efforts and measuring ROI. There are certainly other call tracking options available,...
Verified User in Retail
I don't particularly appreciate that the tags are not always accurate and that I can't pull a proper call details report to analyze the campaign's success based on the leads.
Verified User in Real Estate
Used this service for one month, and they already started playing games with the billing. It is beyond me why they are tripping over dollars to pick up pennies, especially when it is a turn key service that only requires them to stick to their word and...
Discussions
What is CallRail used for?
2 comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
What do you think is the best thing about Call Tracking Metrics
2 comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 comment
AF
Yes you can, there are several plans you can upgrade to.Read more
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