Compare BrightTALK (Informa TechTarget) and Zoom Events and Webinars 
At a Glance
Market Segments
Mid-Market (48.3% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightTALK (Informa TechTarget)
Star Rating
(97)4.0 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BrightTALK (Informa TechTarget)Zoom Events and Webinars
Star Rating
(345)4.5 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zoom Events and WebinarsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightTALK by TechTarget excels in Event Configuration with a perfect score of 10.0, allowing for highly customizable event setups, while Zoom Events and Webinars scored 8.4, indicating some limitations in this area.
- Reviewers mention that BrightTALK's Event Marketing tools are rated highly at 9.8, providing robust promotional capabilities, whereas Zoom Events and Webinars received a lower score of 7.6, suggesting less effective marketing features.
- G2 users highlight that BrightTALK's Recording feature is rated 8.9, with users appreciating its reliability, while Zoom Events and Webinars outshine with a score of 9.2, indicating superior recording capabilities that users find beneficial for post-event reviews.
- Users on G2 note that BrightTALK's Branding options are rated at 7.4, which some find limiting, while Zoom Events and Webinars offer better branding flexibility with a score of 8.6, allowing for more personalized event experiences.
- Reviewers mention that BrightTALK's Virtual Lobby feature is highly rated at 9.4, providing an engaging entry point for attendees, while Zoom Events and Webinars scored lower at 8.3, indicating a less immersive experience.
- Users say that BrightTALK's Advanced Reporting features are rated at 9.2, which many find comprehensive, while Zoom Events and Webinars lag behind with a score of 7.7, suggesting that users may miss out on deeper insights.
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Pricing
Entry-Level Pricing
BrightTALK (Informa TechTarget)
No pricing availableZoom Events and Webinars
No pricing availableFree Trial
BrightTALK (Informa TechTarget)
No trial information availableZoom Events and Webinars
No trial information availableRatings
Meets Requirements
8.1
77
9.2
261
Ease of Use
8.5
78
9.1
266
Ease of Setup
8.0
50
9.0
88
Ease of Admin
8.3
47
8.9
76
Quality of Support
8.9
75
8.5
218
Has the product been a good partner in doing business?
8.3
48
8.5
73
Product Direction (% positive)
7.5
75
8.7
245
Features by Category
Registration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Marketing and Communications
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Registration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing and Communications
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Event Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attendee Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
At-Event Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Post-Event Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Software Offerings
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Host Tools
7.4
39
8.5
115
7.7
35
8.5
122
8.9
37
9.2
131
Attendee Tools
8.3
41
8.8
126
7.4
38
9.0
134
8.1
38
8.6
114
Post-Event Tools
8.3
42
8.2
111
8.2
41
8.7
116
Integrations
7.3
30
8.1
94
7.7
35
8.1
103
Marketing and Communications
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attendee Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Registration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
10.0
9
8.5
49
9.8
8
7.7
43
9.3
9
9.0
52
9.3
9
7.7
46
Virtual Experience
9.4
9
8.3
47
9.8
9
8.4
44
9.4
9
8.6
36
9.4
9
8.8
44
Engagement
8.9
9
8.6
47
9.3
10
8.2
49
9.4
8
8.1
49
9.5
7
7.4
38
Generative AI
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
BrightTALK (Informa TechTarget) and Zoom Events and Webinars are categorized as Virtual Event Platforms and Webinar
Unique Categories
BrightTALK (Informa TechTarget) has no unique categories
Zoom Events and Webinars is categorized as Event Management Platforms, Event Marketing, Event Registration & Ticketing, and Lead Retrieval
Reviews
Reviewers' Company Size
BrightTALK (Informa TechTarget)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoom Events and Webinars
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.0%
Information Technology and Services
19.1%
Computer & Network Security
11.2%
Marketing and Advertising
6.7%
Financial Services
5.6%
Other
30.3%
Computer Software
10.8%
Information Technology and Services
8.3%
Higher Education
8.0%
Education Management
7.1%
Marketing and Advertising
6.8%
Other
59.1%
Most Helpful Reviews
BrightTALK (Informa TechTarget)
Most Helpful Favorable Review
Patricia R.
Verified User in Information Technology and Services
The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool.
Most Helpful Critical Review
Verified User in Information Technology and Services
Little compliance regulations, too many emails
Zoom Events and Webinars
Most Helpful Favorable Review
Chris j.
Verified User in Information Technology and Services
Zoom video is an online application for visual communication and it comes with lots of reliable feature which let us communicate with others. It let us host and attend our important meetings and conferences and gives us HD quality of video. It integrated...
Most Helpful Critical Review
Cameron K.
Verified User in Public Safety
Where to start... Let's start with support. The Zoom Events sales team is very quick to answer yes to all your questions, but as soon as you sign a contract you can expect all communication from Zoom to completely vanish. No customer success manager, no...
Patricia R.
Verified User in Information Technology and Services
The fact that BrightTALK is a community based platform means that we can reach audiences that are not yet on our radar, so in essence they don't just provide a platform but also act as a business development tool.
Chris j.
Verified User in Information Technology and Services
Zoom video is an online application for visual communication and it comes with lots of reliable feature which let us communicate with others. It let us host and attend our important meetings and conferences and gives us HD quality of video. It integrated...
Verified User in Information Technology and Services
Little compliance regulations, too many emails
Cameron K.
Verified User in Public Safety
Where to start... Let's start with support. The Zoom Events sales team is very quick to answer yes to all your questions, but as soon as you sign a contract you can expect all communication from Zoom to completely vanish. No customer success manager, no...
Discussions
What does BrightTALK do?
1 comment
MY
They have a webinar hosting / sharing platform. They also have their own campaigns / ads service for those webinars. Read more
BrightTALK (Informa TechTarget) has no more discussions with answers
Is Zoom good for webinars?
2 comments
RS
Yes, Zoom is a professional platform that works well for webinarsRead more
What is Zoom Video Webinar?
2 comments
CW
A Webinar is a meeting format that allows for multiple participants and panelists. Most importantly, it lets you distinguish between panelists (people who...Read more
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