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- BrightInfo-vs-Optimizely Web Experimentation
Compare BrightInfo and Optimizely Web Experimentation 
At a Glance
Market Segments
Small-Business (76.9% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
BrightInfo
Star Rating
(14)3.9 out of 5
Market Segments
Small-Business (76.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about BrightInfoOptimizely Web Experimentation
Star Rating
(362)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, highlighting its robust capabilities for running experiments and analyzing results effectively. In contrast, BrightInfo, while offering some testing features, does not match this level of sophistication, leading to a score of 7.6 in similar functionalities.
- Reviewers mention that Optimizely's Data Enrichment feature stands out with a score of 9.3, allowing users to enhance their customer profiles with valuable data. BrightInfo, however, lacks comparable depth in data sourcing, which may limit its effectiveness in targeted marketing efforts.
- G2 users appreciate the ease of use of Optimizely Web Experimentation, scoring it 8.2, which is significantly higher than BrightInfo's 6.9. This suggests that users find Optimizely more intuitive and user-friendly, making it easier to implement and manage campaigns.
- Users on G2 highlight the superior Quality of Support for BrightInfo, which received a score of 8.1, slightly better than Optimizely's 8.0. This indicates that BrightInfo may provide more responsive and helpful customer service, which can be crucial for businesses needing assistance.
- Reviewers mention that Optimizely's Multi-Environment Control feature, scoring 7.8, allows for seamless management across different platforms, which is essential for businesses operating in diverse environments. BrightInfo does not offer a comparable feature, potentially limiting its flexibility for users with complex needs.
- Users say that Optimizely's Rollout & Rollback Control, with a score of 8.6, provides a safety net for users when implementing changes, ensuring that they can revert to previous versions if needed. BrightInfo lacks this feature, which may pose risks for users when making significant updates to their campaigns.
Featured Products
Sponsored
ABsmartly
(14)
Configuration Management
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Croct
(28)
Configuration Management
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Pricing
Entry-Level Pricing
BrightInfo
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
BrightInfo
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
7.4
7
8.4
262
Ease of Use
6.9
7
8.2
263
Ease of Setup
Not enough data
8.2
117
Ease of Admin
Not enough data
8.1
107
Quality of Support
8.1
7
8.0
221
Has the product been a good partner in doing business?
Not enough data
7.8
102
Product Direction (% positive)
5.0
7
7.7
237
Features by Category
Visitor Behavior
Not enough data
8.4
18
|
Verified
Not enough data
8.5
20
|
Verified
Not enough data
8.4
16
|
Verified
Templates
Not enough data
8.1
18
|
Verified
Not enough data
8.8
17
|
Verified
Not enough data
8.5
18
|
Verified
Personalization
Not enough data
8.0
17
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
14
|
Verified
Not enough data
7.6
14
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
16
|
Verified
Multichannel
Not enough data
8.7
20
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
8.8
20
|
Verified
Administration
Not enough data
8.8
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
8.4
18
|
Verified
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
18
Not enough data
8.7
19
Not enough data
8.2
17
Functionality
Not enough data
7.9
19
Not enough data
8.4
20
Not enough data
7.7
20
Computing
Not enough data
8.2
37
Not enough data
6.8
32
Not enough data
7.5
42
Experimental Design
Not enough data
8.2
40
Not enough data
8.5
39
Not enough data
8.5
40
Analytics
Not enough data
8.2
39
Not enough data
7.0
33
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightInfo and Optimizely Web Experimentation are categorized as Personalization, A/B Testing, and Personalization Engines
Unique Categories
BrightInfo is categorized as Marketing Account Intelligence
Optimizely Web Experimentation is categorized as Feature Management, E-Commerce Personalization, Customer Data Platform (CDP), and Configuration Management
Reviews
Reviewers' Company Size
BrightInfo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.4%
Writing and Editing
7.7%
Real Estate
7.7%
Non-Profit Organization Management
7.7%
Internet
7.7%
Other
53.8%
Computer Software
12.0%
Financial Services
9.7%
Information Technology and Services
9.1%
Marketing and Advertising
8.5%
Retail
7.7%
Other
53.0%
Most Helpful Reviews
BrightInfo
Most Helpful Favorable Review
Ryan S.
Verified User in Marketing and Advertising
Brightinfo is an easy and straight forward way to engage you anonymous visitor in a more organic and natural way. the CRO and Ads platform are simple amazing.
Most Helpful Critical Review
Verified User in Computer Software
Sometimes it's hard to get the pop up to go away if you don't need to move on to the next piece of content right that moment.
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Ryan S.
Verified User in Marketing and Advertising
Brightinfo is an easy and straight forward way to engage you anonymous visitor in a more organic and natural way. the CRO and Ads platform are simple amazing.
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Verified User in Computer Software
Sometimes it's hard to get the pop up to go away if you don't need to move on to the next piece of content right that moment.
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Alternatives
Discussions
BrightInfo has no discussions with answers
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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