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Compare BrightEdge and Keyword Planner 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeKeyword Planner
Star Rating
(9)4.7 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Keyword PlannerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that BrightEdge excels in SEO Auditing with a score of 8.6, while Keyword Planner has a slightly lower score of 8.0. Reviewers mention that BrightEdge's comprehensive auditing tools provide deeper insights into site performance, making it a preferred choice for mid-market businesses.
- Reviewers say that BrightEdge offers superior SEO Change Tracking with a score of 8.7 compared to Keyword Planner's 7.3. Users highlight that BrightEdge's ability to track changes over time helps them adapt their strategies effectively, while Keyword Planner lacks this level of detail.
- G2 users mention that BrightEdge's Quality of Support is rated at 9.2, which is slightly higher than Keyword Planner's 9.3. However, users on G2 report that BrightEdge's support team is more proactive in providing assistance, especially for complex SEO issues.
- Users say that BrightEdge shines in its SEO Reporting capabilities, particularly in Competitor Analysis and Custom Reports, both rated at 8.6. In contrast, Keyword Planner does not offer the same depth in these areas, leading reviewers to feel that they miss out on critical competitive insights.
- Reviewers mention that while Keyword Planner has a higher Ease of Use score of 9.3, BrightEdge's users appreciate its robust features despite a lower score of 8.0. Users report that the learning curve is worth it for the advanced functionalities that BrightEdge provides.
- Users on G2 report that BrightEdge's AI Text Generation and Summarization features, both rated at 7.8, are beneficial for content creation, but they feel that Keyword Planner lacks comparable generative AI capabilities, making BrightEdge a more attractive option for content-focused strategies.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableKeyword Planner
No pricing availableFree Trial
BrightEdge
No trial information availableKeyword Planner
No trial information availableRatings
Meets Requirements
8.8
630
9.3
7
Ease of Use
8.0
639
9.2
6
Ease of Setup
8.2
342
Not enough data
Ease of Admin
8.5
253
Not enough data
Quality of Support
9.3
621
9.2
6
Has the product been a good partner in doing business?
9.1
265
Not enough data
Product Direction (% positive)
9.2
626
10.0
7
Features by Category
SEO Auditing & Monitoring
8.3
412
Not enough data
8.6
406
Not enough data
8.6
408
Not enough data
8.5
406
Not enough data
Agentic AI - SEO Tools
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
Not enough data
SEO Content & Rankings
7.1
467
Not enough data
9.0
556
Not enough data
8.9
530
Not enough data
8.0
371
Not enough data
8.7
402
Not enough data
SEO Reporting
8.7
554
Not enough data
8.6
421
Not enough data
8.5
419
Not enough data
7.8
320
Not enough data
Generative AI
7.9
218
Not enough data
8.0
214
Not enough data
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Keyword Planner are categorized as SEO Tools
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO)
Keyword Planner has no unique categories
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keyword Planner
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Marketing and Advertising
55.6%
Online Media
11.1%
Education Management
11.1%
Computer & Network Security
11.1%
Accounting
11.1%
Other
0.0%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Keyword Planner has no discussions with answers
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