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Compare BrightEdge and Lumar (formerly Deepcrawl) 
Featured Products
At a Glance
Market Segments
Enterprise (39.9% of reviews)
Enterprise (38.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BrightEdge
Star Rating
(764)4.4 out of 5
Market Segments
Enterprise (39.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeLumar (formerly Deepcrawl)
Star Rating
(101)4.6 out of 5
Market Segments
Enterprise (38.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Lumar (formerly Deepcrawl)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that BrightEdge excels in overall user satisfaction, reflected in its higher G2 Score of 74.99 compared to Lumar's 48.13. Users appreciate the comprehensive tools available, with one stating, "Everything I need to be a successful SEO is in BrightEdge."
- Users say BrightEdge offers a more intuitive onboarding experience, making it easier for new users to get started. Recent feedback highlights the "personal touch" during setup, which helps users feel confident in navigating the platform independently.
- Reviewers mention that Lumar shines in its technical analysis capabilities, particularly in identifying linked and unlinked pages. Users find this feature valuable for understanding website structure, with one noting it provides "deep technical insights" that help improve website health.
- According to verified reviews, BrightEdge outperforms Lumar in key SEO functionalities such as keyword research and SERP rank tracking. Users have praised BrightEdge's data cube for providing insights in one place, which enhances their SEO strategy.
- G2 reviewers highlight that while Lumar has a strong focus on technical SEO, it falls short in areas like link building and keyword research, where BrightEdge significantly outperforms it. Users have expressed frustration with Lumar's limitations in these critical areas.
- Users report that BrightEdge's quality of support is exceptional, with a score of 9.3, which is slightly lower than Lumar's 9.4. However, the volume of positive feedback for BrightEdge suggests that users feel well-supported throughout their SEO efforts, enhancing their overall experience.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableLumar (formerly Deepcrawl)
No pricing availableFree Trial
BrightEdge
No trial information availableLumar (formerly Deepcrawl)
No trial information availableRatings
Meets Requirements
8.8
630
9.0
77
Ease of Use
8.0
639
8.5
78
Ease of Setup
8.2
342
8.9
37
Ease of Admin
8.5
253
8.9
29
Quality of Support
9.3
621
9.4
70
Has the product been a good partner in doing business?
9.1
265
9.3
28
Product Direction (% positive)
9.2
626
8.7
73
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.3
7
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Agentic AI - Website Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
8.3
412
8.5
51
8.6
406
9.4
54
8.6
408
8.6
50
8.5
406
9.4
53
Agentic AI - SEO Tools
8.1
62
Not enough data
7.9
60
Not enough data
7.7
59
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.9
58
Not enough data
7.9
59
Not enough data
SEO Content & Rankings
7.1
467
5.1
49
9.0
556
3.6
49
8.9
530
4.3
48
8.0
371
4.8
44
8.7
402
5.5
43
SEO Reporting
8.7
554
5.9
50
8.6
421
8.4
51
8.5
419
7.8
52
7.8
320
5.6
40
Generative AI
7.9
218
3.6
29
8.0
214
3.6
29
Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Digital Accessibility Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
9.0
24
Not enough data
9.0
24
Not enough data
Sentiment & Brand Analysis
8.8
24
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.3
24
Not enough data
8.4
24
Not enough data
AI Content Optimization
8.4
22
Not enough data
8.8
23
Not enough data
Reporting & Alerts
7.6
22
Not enough data
8.8
25
Not enough data
Agentic AI - Website Change Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightEdge and Lumar (formerly Deepcrawl) are categorized as SEO Tools
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO)
Lumar (formerly Deepcrawl) is categorized as Website Change Monitoring, Digital Accessibility Tools, Digital Accessibility Platforms, Website Monitoring, and Digital Analytics
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lumar (formerly Deepcrawl)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.1%
Computer Software
5.3%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.6%
Marketing and Advertising
27.6%
Financial Services
10.2%
Retail
9.2%
Information Technology and Services
3.1%
Transportation/Trucking/Railroad
2.0%
Other
48.0%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Lumar (formerly Deepcrawl) has no discussions with answers
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