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Compare Brevo Marketing Platform and Instantly 
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At a Glance
Market Segments
Small-Business (84.1% of reviews)
Small-Business (95.5% of reviews)
Entry-Level Pricing
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Free Trial Per Month
Brevo Marketing Platform
Star Rating
(2,510)4.5 out of 5
Market Segments
Small-Business (84.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(4,015)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brevo Marketing Platform excels in providing an all-inclusive application for marketing processes, making it particularly appealing for small businesses. Users appreciate the straightforward interface that simplifies campaign creation, even for beginners, which enhances collaboration among teams.
- Users say that Instantly stands out for its robust dashboard and extensive options, including a unique supersearch function that allows for precise filtering by job titles and locations. This feature is particularly beneficial for users looking to target specific demographics effectively.
- Reviewers mention that while Brevo Marketing Platform offers a free and powerful plan that attracts startups, its overall user satisfaction is slightly lower compared to Instantly. Users have noted that Brevo's customer service is responsive, but some feel that the platform could improve in meeting specific workflow needs.
- According to verified reviews, Instantly shines in customer support, with users highlighting the platform's quick response times and effective solutions to queries. This level of support contributes to a smoother user experience, especially for those new to email marketing.
- G2 reviewers indicate that Brevo Marketing Platform is easy to use, particularly for managing email lists and templates. Users have praised its flexibility in list management, which is crucial for effective email marketing campaigns.
- Users report that Instantly allows for unlimited domain additions and provides features for warming up new domains, which is essential for maintaining email deliverability. This capability is a significant advantage for users focused on cold emailing without risking their domain reputation.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Brevo Marketing Platform
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
8.9
2,010
9.4
3,412
Ease of Use
9.0
2,043
9.5
3,586
Ease of Setup
8.8
1,352
9.2
2,752
Ease of Admin
9.0
1,104
9.4
1,840
Quality of Support
8.7
1,809
9.6
3,384
Has the product been a good partner in doing business?
8.9
1,054
9.5
1,813
Product Direction (% positive)
8.8
1,969
9.8
3,446
Features by Category
Sales Force Automation
8.6
98
9.0
157
8.1
90
8.6
151
8.4
90
9.0
164
8.4
89
8.9
152
8.0
85
8.6
152
8.3
86
9.0
153
7.8
84
8.6
147
7.9
77
8.5
142
7.9
77
8.6
150
Marketing Automation
9.4
107
9.4
156
9.3
98
9.4
157
8.9
91
9.3
157
8.2
85
9.0
160
Customer Support
8.6
80
8.9
153
8.5
79
9.1
150
8.5
81
9.0
150
7.9
75
8.2
140
8.3
76
8.8
144
Reporting & Analytics
8.3
86
8.9
138
8.7
85
9.2
136
8.3
72
8.7
136
Mobile & Social
7.9
73
8.6
142
8.0
70
8.4
130
7.8
72
8.5
133
Platform
8.4
120
8.7
191
8.5
113
8.9
186
8.7
115
9.0
183
8.3
108
8.5
184
7.9
104
8.5
181
8.3
104
8.8
180
9.0
113
9.3
187
8.3
103
8.6
192
Integration
8.7
96
9.2
157
8.7
89
8.9
155
8.2
87
8.8
152
Generative AI
7.3
63
8.7
115
Agentic AI - CRM
6.8
21
8.3
12
7.0
21
8.1
12
7.2
21
7.6
12
7.1
21
7.4
12
6.9
21
7.9
12
6.8
21
7.6
12
7.1
21
8.2
12
Email Marketing
9.0
1169
|
Verified
8.9
2338
8.8
1226
|
Verified
9.3
2369
8.7
1074
|
Verified
9.5
2375
8.9
1209
|
Verified
9.4
2340
9.0
1163
|
Verified
9.6
2401
8.8
1162
|
Verified
9.4
2351
8.5
978
|
Verified
9.1
2230
8.3
663
|
Verified
9.1
2052
Feature Not Available
8.4
1942
Reporting & Analytics
8.3
791
|
Verified
9.2
2297
8.8
1131
|
Verified
9.2
2302
Generative AI
7.3
370
8.7
1401
7.4
363
8.7
1405
Agentic AI - Email Marketing
6.6
48
8.4
58
6.6
46
8.3
57
6.6
47
8.7
58
6.9
46
8.8
57
6.8
47
8.8
57
Integration
8.7
799
|
Verified
9.3
2334
8.1
642
|
Verified
8.9
2200
7.8
577
|
Verified
8.7
2166
8.0
516
|
Verified
8.7
2048
7.9
521
|
Verified
8.2
1998
7.9
502
|
Verified
8.2
1929
Data Availability
Not enough data
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Data Accuracy
Not enough data
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.0
462
Not enough data
9.2
467
Not enough data
9.4
504
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Features
Not enough data
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
319
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Lead Intelligence
Not enough data
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Lead Management
Not enough data
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Marketing Campaigns
Not enough data
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Campaign Execution
Not enough data
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.8
436
Not enough data
9.0
410
Not enough data
9.4
454
Not enough data
8.9
404
Organization
Not enough data
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Performance Analysis
Not enough data
8.8
406
Not enough data
9.2
432
Sales Analysis
Not enough data
8.6
443
Not enough data
8.7
404
Generative AI
Not enough data
9.0
289
Not enough data
9.0
286
Agentic AI - AI Sales Assistant
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Diagnosis
8.6
459
8.8
1497
8.7
508
9.2
1547
8.8
555
9.1
1578
8.9
517
9.2
1479
Tracking
8.9
627
9.1
1497
8.7
552
9.1
1457
8.9
648
9.3
1557
8.9
612
9.1
1473
8.7
553
9.0
1466
Reporting
9.0
678
9.3
1615
8.7
533
9.3
1631
8.8
529
9.2
1563
8.8
597
9.0
1587
Agentic AI - Email Deliverability
8.1
12
8.7
38
8.3
12
8.8
39
8.2
12
8.8
39
8.3
12
8.8
39
8.1
12
9.0
39
Integrated Workflows
Not enough data
8.3
241
Not enough data
9.2
263
Not enough data
7.0
229
Not enough data
7.4
228
Not enough data
8.2
249
Not enough data
7.7
231
Not enough data
7.9
240
Repeatability and Reportability
Not enough data
8.0
223
Not enough data
8.3
226
Not enough data
8.4
223
Not enough data
7.9
229
Not enough data
7.4
220
AI and Automation
Not enough data
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
229
Not enough data
8.1
217
Generative AI
Not enough data
8.3
223
Agentic AI - Sales Engagement
Not enough data
8.1
75
Not enough data
8.2
75
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
8.0
75
Not enough data
8.0
74
Not enough data
7.9
74
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Lead Intelligence
Not enough data
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Agentic AI - Lead Intelligence
Not enough data
7.5
8
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Lead Mining
Not enough data
8.8
11
Not enough data
8.3
11
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
6.8
17
8.7
33
7.7
18
8.6
33
7.3
18
8.6
32
7.5
18
8.6
32
6.9
18
8.4
32
6.9
18
8.5
32
7.5
18
8.5
32
Analytics
8.8
127
9.3
928
8.8
125
9.2
901
8.5
118
8.9
861
Customizations
8.7
122
9.3
889
9.2
128
9.5
922
8.7
117
9.1
951
8.7
117
9.3
918
8.9
125
9.1
900
Generative AI
7.2
99
8.9
637
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Instantly are categorized as Email Deliverability, Email Tracking, CRM, and Email Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Chatbots, Landing Page Builders, Social Media Advertising, Online Appointment Scheduling, Transactional Email, Live Chat, Calendar, Appointment Reminder, and WhatsApp Marketing
Instantly is categorized as Sales Engagement, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, and Sales Intelligence
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
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5.5%
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4.9%
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3.1%
Health, Wellness and Fitness
2.9%
Other
72.0%
Marketing and Advertising
45.4%
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8.6%
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6.9%
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5.5%
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4.0%
Other
29.6%
Alternatives
Discussions
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
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