Compare Bloomreach and Blueshift 
At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Contact Us
Free Trial
Bloomreach
Star Rating
(646)4.6 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansBlueshift
Star Rating
(278)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Blueshift excels in email deliverability management with a score of 8.3, while Bloomreach shines in automated email responses with a score of 8.8, indicating a more robust feature set for handling automated communications.
- Reviewers mention that Blueshift's dynamic content capabilities score 8.4, which is slightly lower than Bloomreach's 8.6, suggesting that Bloomreach may offer more advanced personalization options for content delivery.
- G2 users highlight that Blueshift's campaign performance tracking is rated at 8.6, while Bloomreach's is slightly lower at 8.4, indicating that Blueshift may provide better insights into campaign effectiveness.
- Users on G2 report that Blueshift has a strong lead nurturing feature with a score of 8.6, compared to Bloomreach's 8.4, suggesting that Blueshift may be more effective in managing and nurturing leads through the sales funnel.
- Reviewers say that Blueshift's customer data management is rated at 8.9, which is on par with Bloomreach's 8.9, but users mention that Blueshift offers more intuitive tools for data enrichment and segmentation.
- Users report that Blueshift's automation capabilities score 9.4, while Bloomreach's automation features are rated at 8.6, indicating that Blueshift may provide a more comprehensive suite of automation tools for marketing campaigns.
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Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Engagement
Contact Us
Data-driven marketing automation to grow revenue and brand loyalty
- Email marketing
- SMS and mobile marketing
- Ad optimization
Blueshift
Cross-Channel Marketing Hub
Free Trial
Sign-up for a no-cost, no-obligation 90-day trial of our cross-channel marketing platform that’s informed by smart data and powered by Customer AI.
- Supports channels such as e-Mail, SMS/MMS, Push notification, In-app messages, Paid media, Website, WhatsApp, Cloudapps
- Hundreds of pre-built integration so it works seamlessly with your MarTech stack
- Enhanced by Customer AI so your campaigns are personalized to each customer on a 1:1 basis
Free Trial
Bloomreach
Free Trial is available
Blueshift
Free Trial is available
Ratings
Meets Requirements
8.9
535
8.7
231
Ease of Use
8.3
543
7.9
236
Ease of Setup
7.7
261
7.6
119
Ease of Admin
8.4
244
8.3
111
Quality of Support
9.3
532
9.0
228
Has the product been a good partner in doing business?
9.1
246
9.2
113
Product Direction (% positive)
9.2
509
9.1
225
Features by Category
Email Marketing
9.1
312
|
Verified
8.8
177
|
Verified
9.2
291
|
Verified
9.0
176
|
Verified
8.9
287
|
Verified
8.3
167
|
Verified
8.8
269
|
Verified
8.8
155
|
Verified
Online Marketing
7.6
206
|
Verified
7.7
76
8.6
268
|
Verified
8.4
134
|
Verified
8.9
295
|
Verified
8.3
150
|
Verified
8.4
269
|
Verified
8.6
135
|
Verified
7.9
164
Feature Not Available
Lead Management
8.8
229
|
Verified
8.4
106
|
Verified
8.5
250
|
Verified
8.3
115
|
Verified
9.2
290
|
Verified
9.1
157
|
Verified
8.2
184
|
Verified
8.3
90
8.4
196
|
Verified
8.6
96
|
Verified
8.8
258
|
Verified
8.5
118
|
Verified
8.2
206
|
Verified
8.4
95
|
Verified
8.5
205
|
Verified
8.6
96
|
Verified
Campaign Management
8.3
212
|
Verified
8.6
104
|
Verified
7.7
141
8.0
68
7.6
149
|
Verified
7.7
75
|
Verified
7.1
131
7.3
61
Social
7.2
114
Feature Not Available
7.4
120
Feature Not Available
7.4
135
|
Verified
Feature Not Available
7.2
119
|
Verified
Feature Not Available
7.6
149
|
Verified
Feature Not Available
Reporting & Analytics
8.7
297
|
Verified
8.3
163
|
Verified
8.4
249
|
Verified
8.1
103
|
Verified
8.2
220
|
Verified
7.7
91
|
Verified
8.2
228
|
Verified
7.7
98
|
Verified
7.0
123
Feature Not Available
Platform
8.7
204
|
Verified
8.4
99
|
Verified
8.6
183
|
Verified
8.2
89
|
Verified
8.6
214
|
Verified
8.7
103
|
Verified
8.4
155
|
Verified
8.2
57
8.3
174
|
Verified
8.6
89
|
Verified
8.8
204
|
Verified
8.7
104
|
Verified
8.0
140
|
Verified
8.0
61
|
Verified
Integration
8.5
213
|
Verified
8.3
100
|
Verified
8.4
205
|
Verified
8.5
102
|
Verified
7.8
166
|
Verified
7.9
77
|
Verified
Content
8.2
47
Not enough data
8.3
47
Not enough data
8.1
46
Not enough data
8.0
42
Not enough data
7.8
43
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
8.3
45
Not enough data
8.3
42
Not enough data
Design
7.6
42
Not enough data
7.8
47
Not enough data
8.1
43
Not enough data
8.7
46
Not enough data
Platform
7.7
41
Not enough data
7.2
36
Not enough data
7.9
38
Not enough data
8.6
45
Not enough data
8.4
40
Not enough data
8.0
35
Not enough data
8.1
48
Not enough data
8.3
49
Not enough data
Analytics
8.3
72
Not enough data
8.8
77
Not enough data
8.4
73
Not enough data
8.5
78
Not enough data
8.7
77
Not enough data
8.9
74
Not enough data
Content Management
8.3
69
Not enough data
8.0
70
Not enough data
7.7
47
Not enough data
Design & Development
Feature Not Available
Not enough data
7.3
52
Not enough data
8.2
60
Not enough data
Visitor Behavior
8.0
71
Not enough data
8.8
70
Not enough data
7.3
55
Not enough data
Templates
7.3
66
Not enough data
8.2
79
Not enough data
8.1
73
Not enough data
Personalization
8.3
71
Not enough data
8.0
69
Not enough data
8.5
69
Not enough data
7.1
56
Not enough data
8.0
68
Not enough data
8.2
68
Not enough data
8.6
79
Not enough data
8.5
70
Not enough data
Multichannel
8.1
71
Not enough data
9.0
80
Not enough data
8.5
74
Not enough data
Administration
9.1
81
Not enough data
8.3
87
Not enough data
8.8
76
Not enough data
8.2
75
Not enough data
Campaigns
8.9
64
Not enough data
9.1
67
Not enough data
8.9
62
Not enough data
9.1
73
Not enough data
9.1
67
Not enough data
Analytics
8.6
72
Not enough data
8.4
67
Not enough data
Optimization
9.1
73
Not enough data
8.8
71
Not enough data
8.5
57
Not enough data
8.5
62
Not enough data
Segmentation
9.3
48
Not enough data
9.4
48
Not enough data
Targeting
9.3
44
Not enough data
9.0
44
Not enough data
Triggered Content
8.3
30
Not enough data
9.6
49
Not enough data
9.3
42
Not enough data
Personalized Content
8.7
43
Not enough data
8.8
32
Not enough data
8.9
42
Not enough data
Text Messaging
8.7
37
Not enough data
7.3
27
Not enough data
8.6
30
Not enough data
8.1
27
Not enough data
8.5
35
Not enough data
7.6
26
Not enough data
8.9
38
Not enough data
7.6
30
Not enough data
SMS Platform
8.3
43
Not enough data
9.0
40
Not enough data
7.4
29
Not enough data
7.0
22
Not enough data
7.7
25
Not enough data
8.7
38
Not enough data
Data Sourcing
8.6
192
|
Verified
8.9
53
|
Verified
8.7
184
|
Verified
8.8
53
|
Verified
Feature Not Available
Feature Not Available
8.6
182
|
Verified
8.8
55
|
Verified
Intelligence
8.5
197
|
Verified
8.5
66
|
Verified
7.8
155
|
Verified
8.4
60
|
Verified
8.1
159
|
Verified
8.7
67
|
Verified
Merchandising
8.7
20
Not enough data
8.5
21
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
9.1
18
Not enough data
Analytics
8.9
21
Not enough data
8.9
19
Not enough data
Administration
8.9
21
Not enough data
9.1
25
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
SEO Content & Rankings
Feature Not Available
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Search Setup
8.8
28
Not enough data
8.9
29
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
Product Discovery
8.5
26
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
8.7
32
Not enough data
8.9
31
Not enough data
Integration
9.1
29
Not enough data
8.5
25
Not enough data
9.0
28
Not enough data
Development
7.4
34
Not enough data
7.4
31
Not enough data
Management
8.1
39
Not enough data
8.5
38
Not enough data
Integration Options
6.5
34
Not enough data
6.0
32
Not enough data
8.5
39
Not enough data
6.8
29
Not enough data
Computing
7.5
73
Not enough data
6.9
78
Not enough data
7.0
85
Not enough data
Experimental Design
8.2
79
Not enough data
8.2
73
Not enough data
7.5
76
Not enough data
Analytics
8.3
95
Not enough data
7.5
78
Not enough data
Analysis
7.4
29
Not enough data
8.0
35
Not enough data
7.0
23
Not enough data
7.8
27
Not enough data
Campaigns
7.1
25
Not enough data
8.3
29
Not enough data
7.5
27
Not enough data
7.4
21
Not enough data
9.3
28
Not enough data
8.7
29
Not enough data
Engagement
8.0
25
Not enough data
Platform
7.8
23
Not enough data
7.7
22
Not enough data
7.7
22
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Blueshift are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Bloomreach is categorized as SAP Store, E-Commerce Search, WebOps Platforms, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Digital Experience Platforms (DXP), Headless CMS, E-Commerce Data Integration, A/B Testing, E-Merchandising, E-Commerce Tools, Cross-Channel Advertising, SEO Tools, Enterprise Search Software, Mobile Marketing, and Web Content Management
Blueshift is categorized as Marketing Platforms and Marketing Analytics
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Blueshift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.7%
Marketing and Advertising
8.7%
Apparel & Fashion
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.7%
Other
52.9%
Financial Services
13.9%
Marketing and Advertising
9.0%
E-Learning
7.9%
Internet
6.7%
Retail
6.4%
Other
56.2%
Most Helpful Reviews
Bloomreach
Most Helpful Favorable Review
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Most Helpful Critical Review
Verified User in Online Media
BigQuery integration a bit dodgy & limited. Can't specify date partition for example.
Blueshift
Most Helpful Favorable Review
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Most Helpful Critical Review
Ziad A.
Verified User in Internet
Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance.
Marian G.
Verified User in Internet
Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.
Dóra G.
Verified User in E-Learning
user friendly great customer service fantastic documentation perfect for a small/medium size marketing team team always available timely response for all questions Interface easy to use Ability to add filters to the setup section in a campaign that...
Verified User in Online Media
BigQuery integration a bit dodgy & limited. Can't specify date partition for example.
Ziad A.
Verified User in Internet
Blueshift is can be very slow at times taking long to load certain queries. It's UI is also unfriendly as certain things tend to be unclear and hard to understand. Communication with the platform is slow and confusing given the long distance.
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Is there any way to save blocks created in the email editor to reuse them?
2 comments
DM
Yeah I always do that in the shared assets section.
code, save, re-use a bunch of times.Read more
Upcoming New Features for Integration with Blueshift
1 comment
CS
Blueshift is continuously adding and enhancing our APIs to make it easier for brands to connect with their favorite systems. We have a number of new...Read more
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