Compare AYTM and Qualtrics Strategy & Research (formerly CoreXM) 
At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Enterprise (44.8% of reviews)
Entry-Level Pricing
$150.00 1 License Per Month
No pricing available
AYTM
Star Rating
(19)4.7 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Entry-Level Pricing
$150.00 1 License Per Month
Browse all 3 pricing plansQualtrics Strategy & Research (formerly CoreXM)
Star Rating
(2,953)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & Research (formerly CoreXM)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Qualtrics Strategy & Research excels in its "Survey Builder" feature, scoring 9.0, which allows for extensive customization and flexibility in creating surveys, while AYTM's survey management capabilities, although strong, are rated slightly lower.
- Reviewers mention that AYTM shines in "Quality of Support," achieving a score of 9.7, indicating that users find their customer service responsive and helpful, whereas Qualtrics, while still good at 8.7, does not match the level of support provided by AYTM.
- G2 users highlight that AYTM's "Ease of Use" is rated at 9.2, making it particularly appealing for mid-market users who may not have extensive experience with survey tools, while Qualtrics, with a score of 8.5, may require a steeper learning curve for new users.
- Users on G2 report that Qualtrics offers superior "Survey Customization" options, particularly in "Branching/Skip Logic" with a score of 8.9, allowing for more complex survey flows compared to AYTM, which, while functional, does not provide the same level of depth.
- Reviewers mention that AYTM's "Data Exporting" capabilities are rated at 8.7, which is highly regarded for its ease of integration with other tools, while Qualtrics, with a score of 8.4, may not be as seamless in this area, leading to potential challenges for users needing to analyze data across platforms.
- Users say that both platforms offer strong "Reporting & Analytics," but Qualtrics' custom dashboards are particularly noted for their flexibility and depth, scoring 8.5, while AYTM's reporting features, although effective, are perceived as less comprehensive by some users.
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Pricing
Entry-Level Pricing
AYTM
Aytm Plus License
$150.00
1 License Per Month
Supercharge your research with professional tools and analysis
- $1,440/YR (20% SAVINGS!)
Qualtrics Strategy & Research (formerly CoreXM)
No pricing availableFree Trial
AYTM
Free Trial is available
Qualtrics Strategy & Research (formerly CoreXM)
Free Trial is available
Ratings
Meets Requirements
9.4
16
8.9
2,482
Ease of Use
9.2
16
8.5
2,484
Ease of Setup
8.9
6
8.3
1,035
Ease of Admin
8.9
6
8.4
1,020
Quality of Support
9.7
15
8.7
2,163
Has the product been a good partner in doing business?
9.0
5
8.7
946
Product Direction (% positive)
9.2
15
8.1
2,394
Features by Category
User Response Methods
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
8.6
6
Not enough data
Not enough data
Not enough data
9.0
5
Generative AI
Not enough data
Not enough data
Administration
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Capabilities
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Methodology
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
8.7
5
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Segment Trending
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Analysis
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
6.3
5
Platform
Feature Not Available
8.0
5
Not enough data
7.7
5
Not enough data
7.3
5
Feature Not Available
6.7
5
Not enough data
7.0
5
Not enough data
7.3
5
Survey Management
Not enough data
9.0
434
Not enough data
9.1
437
Not enough data
8.4
382
Not enough data
8.9
435
Survey Customization
Not enough data
8.9
418
Not enough data
8.5
381
Not enough data
8.6
347
Not enough data
8.6
300
Survey Insights
Not enough data
8.5
425
Not enough data
8.4
276
Not enough data
8.7
424
Not enough data
8.5
373
Brand Signals
Not enough data
9.0
64
Not enough data
8.3
63
Not enough data
9.1
63
Brand Analytics
Not enough data
9.0
66
Not enough data
8.9
67
Categories
Categories
Shared Categories
AYTM and Qualtrics Strategy & Research (formerly CoreXM) are categorized as Survey and Market Intelligence
Unique Categories
AYTM has no unique categories
Qualtrics Strategy & Research (formerly CoreXM) is categorized as Brand Intelligence, Experience Management, Statistical Analysis, and User Research Tools
Reviews
Reviewers' Company Size
AYTM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research (formerly CoreXM)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Market Research
18.8%
Computer Software
12.5%
Writing and Editing
6.3%
Research
6.3%
Packaging and Containers
6.3%
Other
50.0%
Higher Education
21.2%
Education Management
11.8%
Research
7.8%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.2%
Most Helpful Reviews
AYTM
Most Helpful Favorable Review
Ben L.
Verified User in Computer Software
Building a high-quality survey is amazingly simple in AYTM is super simple. Their advanced logic is easy to use and the tools to create a survey are both sophisticated and well built. I really like that they provide real-time feedback about how much your...
Most Helpful Critical Review
Angeline F.
Verified User in Food Production
Very slow website speed. High pricing of services. Poor customer support.
Qualtrics Strategy & Research (formerly CoreXM)
Most Helpful Favorable Review
Kerry M.
Verified User in Hospital & Health Care
Qualtrics is a powerful and versatile tool that goes way beyond normal a normal survey solution. The great online documentation and the fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use...
Most Helpful Critical Review
Justin B.
Verified User in Staffing and Recruiting
I would like to see better features on how we can better interact with the end user.
Ben L.
Verified User in Computer Software
Building a high-quality survey is amazingly simple in AYTM is super simple. Their advanced logic is easy to use and the tools to create a survey are both sophisticated and well built. I really like that they provide real-time feedback about how much your...
Kerry M.
Verified User in Hospital & Health Care
Qualtrics is a powerful and versatile tool that goes way beyond normal a normal survey solution. The great online documentation and the fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use...
Angeline F.
Verified User in Food Production
Very slow website speed. High pricing of services. Poor customer support.
Justin B.
Verified User in Staffing and Recruiting
I would like to see better features on how we can better interact with the end user.
Alternatives
Discussions
Do you offer both list surveys and panel surveys?
1 comment
Official Response from AYTM
AYTM offers two types of surveys; List Surveys and Panel Surveys.
A Panel Survey is when you want to purchase our proprietary panel of respondents. We...Read more
What is conjoint segmentation?
1 comment
Official Response from AYTM
Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents...Read more
What is Advanced MaxDiff?
1 comment
Official Response from AYTM
The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once....Read more
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Are we the only organization having email deliverability issues to gmail accounts?
2 comments
JK
Bob - I recall we had similar reliability issues sending to Microsoft accounts a few years ago. It was solved by updating the sending email address for our...Read more
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