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Compare AWS Amplify and Optimove (formely Kumulos) 
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At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (62.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AWS Amplify
Star Rating
(90)4.2 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AWS AmplifyOptimove (formely Kumulos)
Star Rating
(30)4.8 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Optimove (formely Kumulos)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "Optimove (formerly Kumulos)" excels in "Quality of Support" with a score of 9.5, while "AWS Amplify" falls short with a score of 7.8. Reviewers mention that the support team is responsive and helpful, making it easier for small businesses to resolve issues quickly.
- Reviewers mention that "Optimove" shines in "Ease of Setup" with a score of 9.4, compared to "AWS Amplify" which has a lower score of 7.7. Users say that the straightforward setup process allows them to get started without extensive technical knowledge.
- G2 users highlight "Optimove's" superior "User Segmentation" capabilities with a score of 9.3, while "AWS Amplify" does not provide a specific score for this feature. Users report that the segmentation tools in "Optimove" allow for more targeted marketing campaigns, enhancing user engagement.
- Users on G2 mention that "Optimove" offers robust "Campaign Automation" features, which are crucial for managing marketing efforts efficiently. In contrast, "AWS Amplify" has a lower score in this area, indicating less comprehensive automation options.
- Reviewers say that "Optimove" provides better "Customization" options with a score of 9.3, allowing businesses to tailor their marketing strategies effectively. "AWS Amplify" has a lower score in this category, which may limit flexibility for users looking to personalize their campaigns.
- Users report that "Optimove" has a strong focus on "Real-Time Insights" with a score of 8.7, enabling businesses to make data-driven decisions quickly. In comparison, "AWS Amplify" does not emphasize this feature as strongly, which could impact the ability to respond to market changes promptly.
Pricing
Entry-Level Pricing
AWS Amplify
No pricing availableOptimove (formely Kumulos)
No pricing availableFree Trial
AWS Amplify
No trial information availableOptimove (formely Kumulos)
Free Trial is available
Ratings
Meets Requirements
8.7
65
9.0
17
Ease of Use
8.3
66
8.2
16
Ease of Setup
8.0
32
9.4
13
Ease of Admin
8.5
31
9.2
12
Quality of Support
7.9
63
9.5
16
Has the product been a good partner in doing business?
8.6
28
9.7
13
Product Direction (% positive)
8.4
58
8.3
14
Features by Category
User Identification
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Tracking & Reporting
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Administration
8.1
26
Not enough data
8.3
26
Not enough data
8.4
26
Not enough data
Functionality
8.8
25
Not enough data
8.3
24
Not enough data
8.0
21
Not enough data
8.7
23
Not enough data
8.0
22
Not enough data
Processes
8.7
25
Not enough data
8.4
24
Not enough data
8.1
24
Not enough data
Campaigns
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
5
Not enough data
9.0
7
Not enough data
Not enough data
Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Optimization
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
9.3
5
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
6
Engagement
Not enough data
Not enough data
Platform
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AWS Amplify and Optimove (formely Kumulos) are categorized as Mobile Backend-as-a-Service (mBaaS)
Unique Categories
AWS Amplify is categorized as Application Release Orchestration
Optimove (formely Kumulos) is categorized as App Store Optimization, Push Notification, Location-Based Marketing, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Gamification
Reviews
Reviewers' Company Size
AWS Amplify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove (formely Kumulos)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
14.1%
Computer & Network Security
4.7%
Banking
4.7%
Insurance
2.4%
Other
47.1%
Computer Software
13.8%
Retail
10.3%
Health, Wellness and Fitness
10.3%
Program Development
6.9%
Insurance
6.9%
Other
51.7%
Discussions
Is AWS amplify free?
2 Comments
VJ
Yes, you can get started for free with the AWS Free Tier.Read more
What is AWS Amplify used for?
2 Comments
JM
Amplify is a service on AWS platform, where you can deploy apps like nextjs, reactjs etc. It also helps to deploy builds automatically using git. Read more
Who uses AWS amplify?
1 Comment
JM
Any one who wants to deploy apps with ease will use this. Can be used by organisations or individuals.Read more
Optimove (formely Kumulos) has no discussions with answers
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