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Compare Awin and Rakuten Advertising 
Featured Products
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Small-Business (53.2% of reviews)
Entry-Level Pricing
Starting at $49.00 Per Month
No pricing available
Awin
Star Rating
(367)4.1 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $49.00 Per Month
Free Trial is available
Browse all 3 pricing plansRakuten Advertising
Star Rating
(82)4.4 out of 5
Market Segments
Small-Business (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Rakuten AdvertisingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Awin excels in user satisfaction, boasting a significantly higher overall rating compared to Rakuten Advertising. Users appreciate Awin's straightforward implementation process, noting that it can be set up quickly with just a small piece of code, making it a favorite for managing affiliate traffic.
- Users say that Rakuten Advertising shines in its customer support, with many praising the responsiveness and helpfulness of their account managers. Reviewers highlight the value of monthly updates and personalized suggestions for affiliates, which contribute to a more strategic campaign management experience.
- According to verified reviews, Awin's platform is recognized for its reliable tracking and extensive affiliate network, which users find beneficial for driving results across numerous campaigns. This reliability is a key factor for businesses looking to maintain a stable affiliate channel.
- Reviewers mention that while Rakuten Advertising has a strong technological foundation, some users feel that Awin's ease of use and intuitive interface give it an edge in day-to-day operations. Awin's transparent tracking features are particularly appreciated, making it easier for users to monitor their performance.
- G2 reviewers highlight that Awin's focus on small businesses is evident, with a majority of its reviews coming from this segment. This tailored approach resonates well with smaller companies looking for effective affiliate marketing solutions, whereas Rakuten Advertising has a more diverse user base.
- Users report that while both platforms offer solid features, Awin's proactive support team is often seen as a differentiator. Reviewers have noted that Awin's support is consistently helpful, which can be crucial for users who may need assistance navigating the complexities of affiliate marketing.
Pricing
Entry-Level Pricing
Awin
Awin Access
Starting at $49.00
Per Month
Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.
- Unlimited access to over 1M vetted partners
- Intuitive reporting dashboard
- Email support and expert tips to grow your programme
Rakuten Advertising
No pricing availableFree Trial
Awin
Free Trial is available
Rakuten Advertising
No trial information availableRatings
Meets Requirements
8.1
318
8.5
70
Ease of Use
8.1
322
8.1
71
Ease of Setup
8.0
269
8.6
53
Ease of Admin
8.2
176
8.9
35
Quality of Support
7.3
303
8.8
66
Has the product been a good partner in doing business?
8.2
175
9.1
36
Product Direction (% positive)
8.2
310
8.6
69
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
7.0
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
7.9
290
7.4
57
8.1
282
7.2
57
7.4
270
6.3
52
Agentic AI - Affiliate Marketing
5.8
153
5.0
8
6.0
152
4.6
8
6.3
152
5.2
8
6.1
151
5.6
8
6.0
152
4.8
8
6.4
152
5.0
8
Tracking Options
7.2
286
7.5
55
8.2
295
8.2
58
7.5
273
6.9
54
Affiliate Management
8.4
295
8.9
56
8.2
294
8.4
56
7.2
289
7.4
55
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
17
Not enough data
8.5
17
Not enough data
8.1
16
Not enough data
9.1
17
Not enough data
7.3
16
Not enough data
5.6
15
Campaign Activity
Not enough data
8.4
17
Not enough data
8.6
18
Not enough data
6.4
16
Not enough data
7.5
17
Not enough data
7.9
17
Not enough data
6.1
15
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Awin and Rakuten Advertising are categorized as Affiliate Marketing and Influencer Marketing Platforms
Unique Categories
Awin has no unique categories
Reviews
Reviewers' Company Size
Awin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rakuten Advertising
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
18.5%
Marketing and Advertising
17.1%
Health, Wellness and Fitness
9.7%
Apparel & Fashion
5.4%
Leisure, Travel & Tourism
4.6%
Other
44.7%
Marketing and Advertising
29.9%
Apparel & Fashion
16.9%
Retail
10.4%
Health, Wellness and Fitness
5.2%
Consumer Goods
5.2%
Other
32.5%
Alternatives
Discussions
What is awin publisher?
2 Comments
ZP
Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience....Read more
What is awin used for?
2 Comments
YK
Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions.Read more
Rakuten Advertising has no discussions with answers
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