Compare Awin and Rakuten Advertising 
At a Glance
Market Segments
Small-Business (65.8% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Starting at £75.00 Per Month
No pricing available
Awin
Star Rating
(149)4.2 out of 5
Market Segments
Small-Business (65.8% of reviews)
Entry-Level Pricing
Starting at £75.00 Per Month
Free Trial is available
Browse all 3 pricing plansRakuten Advertising
Star Rating
(67)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Rakuten AdvertisingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Awin excels in Reporting & Analytics with a score of 9.0, allowing for detailed insights into campaign performance, while Rakuten Advertising, with a score of 8.1, offers solid analytics but lacks some of the depth found in Awin's reporting features.
- Reviewers mention that Awin's Multi-User Access feature scores a high 9.0, making it easier for teams to collaborate effectively, whereas Rakuten Advertising, while still functional, scores lower at 8.2, indicating potential limitations in user management.
- G2 users highlight Awin's superior Affiliate Tracking capabilities, scoring 8.6, which provides comprehensive tracking options, compared to Rakuten Advertising's score of 8.1, where users feel it could be more robust in tracking affiliate performance.
- Reviewers say that Awin's Custom Links feature is rated at 8.2, allowing for greater flexibility in link management, while Rakuten Advertising's score of 7.4 suggests that users find it less customizable and more restrictive.
- Users on G2 report that Awin's Ease of Setup is rated at 8.0, which is slightly lower than Rakuten Advertising's 8.4, indicating that users find Rakuten's onboarding process to be more straightforward and user-friendly.
- Reviewers mention that Awin's Quality of Support is rated at 7.4, which is notably lower than Rakuten Advertising's 8.7, suggesting that users feel more supported and valued with Rakuten, especially when facing issues or needing assistance.
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Pricing
Entry-Level Pricing
Awin
Awin Access
Starting at £75.00
Per Month
Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.
- Unlimited access to over 1M vetted partners
- Intuitive reporting dashboard
- Email support and expert tips to grow your programme
Rakuten Advertising
No pricing availableFree Trial
Awin
Free Trial is available
Rakuten Advertising
No trial information availableRatings
Meets Requirements
8.1
114
8.4
59
Ease of Use
8.2
117
8.0
60
Ease of Setup
8.0
76
8.4
44
Ease of Admin
8.3
60
9.0
31
Quality of Support
7.3
110
8.7
56
Has the product been a good partner in doing business?
8.1
63
9.1
33
Product Direction (% positive)
8.2
109
8.4
58
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
8.0
95
7.5
48
8.2
89
7.2
48
7.6
78
6.4
44
Tracking Options
7.3
94
7.6
47
8.5
100
8.1
49
8.0
83
6.9
46
Affiliate Management
8.7
101
8.8
47
8.5
101
8.3
46
7.4
95
7.1
45
Control
8.2
14
Not enough data
8.1
14
Not enough data
7.6
13
Not enough data
Utility
7.9
13
Not enough data
7.1
14
Not enough data
7.6
14
Not enough data
7.8
16
Not enough data
6.4
11
Not enough data
Marketing Operations
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
7.8
12
Not enough data
9.0
13
Not enough data
8.1
12
Not enough data
6.5
11
Campaign Activity
Not enough data
8.3
13
Not enough data
8.7
14
Not enough data
6.7
12
Not enough data
7.3
13
Not enough data
7.9
13
Not enough data
6.2
11
Categories
Categories
Shared Categories
Awin and Rakuten Advertising are categorized as Affiliate Marketing
Reviews
Reviewers' Company Size
Awin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rakuten Advertising
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.9%
Marketing and Advertising
13.7%
Health, Wellness and Fitness
9.6%
Leisure, Travel & Tourism
5.5%
Apparel & Fashion
5.5%
Other
45.9%
Marketing and Advertising
31.8%
Apparel & Fashion
18.2%
Retail
9.1%
Leisure, Travel & Tourism
4.5%
Consumer Goods
4.5%
Other
31.8%
Most Helpful Reviews
Awin
Most Helpful Favorable Review
Brennan B.
Verified User in Consumer Services
I like the Chrome extension which generates affiliate links quickly and easily across Awin advertisers. I use it specifically for Etsy products so it makes it so smooth to use it on-page. Also, the payment has always been timely, and I like that you can...
Most Helpful Critical Review
Verified User in Apparel & Fashion
It took A LOT of down time to learn. By the time we learned, it took 3 weeks. You need to understand that we run a strictly family operated business, so the deep technicalities of the business took a lot out of us.
Rakuten Advertising
Most Helpful Favorable Review
Verified User in Apparel & Fashion
Stellar account management from our team
Most Helpful Critical Review
Verified User in Leisure, Travel & Tourism
While the reporting is robust, the user interface is unimpressive and could use an upgrade.
Brennan B.
Verified User in Consumer Services
I like the Chrome extension which generates affiliate links quickly and easily across Awin advertisers. I use it specifically for Etsy products so it makes it so smooth to use it on-page. Also, the payment has always been timely, and I like that you can...
Verified User in Apparel & Fashion
Stellar account management from our team
Verified User in Apparel & Fashion
It took A LOT of down time to learn. By the time we learned, it took 3 weeks. You need to understand that we run a strictly family operated business, so the deep technicalities of the business took a lot out of us.
Verified User in Leisure, Travel & Tourism
While the reporting is robust, the user interface is unimpressive and could use an upgrade.
Alternatives
Discussions
What is awin publisher?
2 comments
ZP
Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience....Read more
What is awin used for?
2 comments
YK
Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions.Read more
Rakuten Advertising has no discussions with answers
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