Compare Aurea CRM and Full Circle Insights 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (82.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Aurea CRM
Star Rating
(22)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Aurea CRMFull Circle Insights
Star Rating
(135)4.0 out of 5
Market Segments
Mid-Market (82.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Full Circle InsightsFeatured Products
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Aurea CRM vs Full Circle Insights
When assessing the two solutions, reviewers found Aurea CRM easier to use, set up, and administer. Reviewers also preferred doing business with Aurea CRM overall.
- Reviewers felt that Aurea CRM meets the needs of their business better than Full Circle Insights.
- When comparing quality of ongoing product support, Aurea CRM and Full Circle Insights provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Aurea CRM over Full Circle Insights.
Pricing
Entry-Level Pricing
Aurea CRM
No pricing availableFull Circle Insights
No pricing availableFree Trial
Aurea CRM
No trial information availableFull Circle Insights
No trial information availableRatings
Meets Requirements
8.6
17
8.2
115
Ease of Use
8.7
17
6.6
114
Ease of Setup
7.6
9
5.4
82
Ease of Admin
8.8
8
6.4
84
Quality of Support
7.9
17
7.9
114
Has the product been a good partner in doing business?
9.4
8
8.2
85
Product Direction (% positive)
8.6
17
6.6
112
Features by Category
Sales Force Automation
8.2
13
|
Verified
Not enough data
7.4
11
|
Verified
Not enough data
8.2
13
|
Verified
Not enough data
7.6
13
|
Verified
Not enough data
7.9
11
|
Verified
Not enough data
8.5
12
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
7.7
11
|
Verified
Not enough data
Marketing Automation
7.7
11
|
Verified
Not enough data
8.6
11
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
8.7
10
|
Verified
Not enough data
Customer Support
8.6
12
|
Verified
Not enough data
7.7
11
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
7.4
12
|
Verified
Not enough data
7.9
11
|
Verified
Not enough data
Reporting & Analytics
8.3
12
|
Verified
Not enough data
8.3
13
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
Mobile & Social
8.1
9
Not enough data
Feature Not Available
Not enough data
8.3
11
|
Verified
Not enough data
Platform
8.6
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
9.3
7
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
7
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
Integration
7.9
7
|
Verified
Not enough data
8.3
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
Not enough data
7.3
17
|
Verified
Not enough data
7.6
17
Not enough data
8.1
18
Lead Management
Not enough data
7.8
18
Not enough data
Not enough data
Not enough data
7.2
15
Marketing Campaigns
Not enough data
8.5
18
Not enough data
7.8
18
Not enough data
8.4
15
Not enough data
8.3
18
|
Verified
Not enough data
8.0
19
Campaign Execution
Not enough data
Not enough data
Not enough data
7.7
15
Not enough data
7.5
14
Not enough data
Not enough data
Budget Creation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Budget Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Analytics
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.8
7
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
Not enough data
Reporting
Not enough data
8.1
7
|
Verified
Not enough data
7.6
7
|
Verified
Not enough data
8.7
5
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
53
|
Verified
Not enough data
8.1
55
|
Verified
Not enough data
6.6
38
|
Verified
Not enough data
8.1
48
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
7.6
52
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.6
41
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Aurea CRM and Full Circle Insights share no categories
Unique Categories
Aurea CRM is categorized as CRM
Full Circle Insights is categorized as Customer Journey Analytics, Account Data Management, Sales Analytics, Marketing Analytics, Attribution, Salesforce AppExchange Apps, Lead-to-Account Matching and Routing, and Budgeting and Forecasting
Reviews
Reviewers' Company Size
Aurea CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Full Circle Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
21.1%
Biotechnology
10.5%
Telecommunications
5.3%
Restaurants
5.3%
Marketing and Advertising
5.3%
Other
52.6%
Computer Software
39.4%
Information Technology and Services
16.7%
Computer & Network Security
7.6%
Internet
5.3%
Marketing and Advertising
3.8%
Other
27.3%
Most Helpful Reviews
Aurea CRM
Most Helpful Favorable Review
Matthias F.
Verified User
- Individual and flexible possibilities to extend your solution (create individual infoareas to solve your business problems) - Usable in every department of the company (hotline, marketing, sales...) - Good usability (intuitive and simple for the...
Most Helpful Critical Review
Verified User in Accounting
Il costo potrebbe essere un fattore negativo anche se ne vale la pena
Full Circle Insights
Most Helpful Favorable Review
Peter B.
Verified User in Computer Software
Built completely on the Force.com platform, so it installs nicely inside of Salesforce. Easy reporting of marketing lifecycle. Able to turn around metrics in no time at all.
Most Helpful Critical Review
Verified User in Information Technology and Services
Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion...
Matthias F.
Verified User
- Individual and flexible possibilities to extend your solution (create individual infoareas to solve your business problems) - Usable in every department of the company (hotline, marketing, sales...) - Good usability (intuitive and simple for the...
Peter B.
Verified User in Computer Software
Built completely on the Force.com platform, so it installs nicely inside of Salesforce. Easy reporting of marketing lifecycle. Able to turn around metrics in no time at all.
Verified User in Accounting
Il costo potrebbe essere un fattore negativo anche se ne vale la pena
Verified User in Information Technology and Services
Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion...
Alternatives
Discussions
What is Aurea CRM?
1 comment
AM
It was hard to like anything since their reliability was so poor.Read more
Aurea CRM has no more discussions with answers
What is Full Circle Insights?
1 comment
Official Response from Full Circle Insights
Full Circle Insights has created marketing and sales performance measurement software to optimize a company’s marketing mix and drive more revenue. The...Read more
Who uses your software?
1 comment
Official Response from Full Circle Insights
Our software is primarily used by B2B marketing teams in organizations of all sizes across many industries.Read more
What problems are your customers trying to solve?
1 comment
Official Response from Full Circle Insights
More than ever before, marketing organizations are responsible for generating a significant portion of their organization’s pipeline and revenue. But with...Read more
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