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- Apptimize-vs-Optimizely Web Experimentation
Compare Apptimize and Optimizely Web Experimentation 
At a Glance
Market Segments
Small-Business (41.2% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Request a Demo
Contact Vendor
Apptimize
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (41.2% of reviews)
Entry-Level Pricing
Request a Demo
Learn more about ApptimizeOptimizely Web Experimentation
Star Rating
(362)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 9.5, while Apptimize follows closely with a score of 9.3. Reviewers mention that Optimizely's robust testing capabilities allow for more comprehensive experimentation, making it a preferred choice for teams focused on optimizing user experiences.
- Reviewers mention that Apptimize shines in Quality of Support, scoring 9.1 compared to Optimizely's 8.0. Users on G2 appreciate Apptimize's responsive customer service, which they find crucial for troubleshooting and maximizing the software's potential.
- Users say that Optimizely Web Experimentation offers superior Data Enrichment features with a score of 9.3, which reviewers highlight as essential for enhancing user profiles and targeting. In contrast, Apptimize's data sourcing capabilities are rated lower, indicating a potential gap in user insights.
- G2 users report that both platforms have similar scores in Multivariant Testing, with both scoring 8.5. However, users mention that Optimizely provides a more intuitive interface for setting up complex tests, which can be a significant advantage for teams looking to run multiple experiments simultaneously.
- Reviewers mention that Apptimize's ease of administration is a standout feature, scoring 9.0, which users find beneficial for managing campaigns without extensive technical knowledge. In comparison, Optimizely's ease of admin is rated lower at 8.1, suggesting that it may require more technical expertise to navigate effectively.
- Users report that Optimizely's WYSIWYG Editor is rated 7.7, which some find less user-friendly compared to Apptimize's equivalent feature. Reviewers mention that Apptimize's editor allows for quicker adjustments and a more seamless editing experience, making it easier for marketers to implement changes without developer assistance.
Featured Products
Sponsored
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(29)
Mobile App Optimization
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Pricing
Entry-Level Pricing
Apptimize
Custom Pricing Options
Request a Demo
- Enterprise level integrations + support
- Data exports
- Full API access
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Apptimize
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
7.8
16
8.4
262
Ease of Use
7.9
16
8.2
263
Ease of Setup
7.6
7
8.2
117
Ease of Admin
9.0
7
8.1
107
Quality of Support
9.1
16
8.0
221
Has the product been a good partner in doing business?
9.8
7
7.8
102
Product Direction (% positive)
8.4
15
7.7
237
Features by Category
Visitor Behavior
Not enough data
8.4
18
|
Verified
Not enough data
8.5
20
|
Verified
Not enough data
8.4
16
|
Verified
Templates
Not enough data
8.1
18
|
Verified
Not enough data
8.8
17
|
Verified
Not enough data
8.5
18
|
Verified
Personalization
Not enough data
8.0
17
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
14
|
Verified
Not enough data
7.6
14
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
16
|
Verified
Multichannel
Not enough data
8.7
20
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
8.8
20
|
Verified
Administration
Not enough data
8.8
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
8.4
18
|
Verified
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
18
Not enough data
8.7
19
Not enough data
8.2
17
Functionality
Not enough data
7.9
19
Not enough data
8.4
20
Not enough data
7.7
20
Computing
Not enough data
8.2
37
Not enough data
6.8
32
Not enough data
7.5
42
Experimental Design
Not enough data
8.2
40
Not enough data
8.5
39
Not enough data
8.5
40
Analytics
Not enough data
8.2
39
Not enough data
7.0
33
Variation Testing
9.3
12
Not enough data
7.7
10
Not enough data
8.0
9
Not enough data
8.8
10
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
Reporting
8.0
10
Not enough data
7.9
11
Not enough data
Personalization
8.7
10
Not enough data
8.1
9
Not enough data
Not enough data
Not enough data
Administration
8.5
8
Not enough data
8.8
10
Not enough data
8.1
12
Not enough data
8.6
11
Not enough data
Categories
Categories
Shared Categories
Apptimize and Optimizely Web Experimentation are categorized as Feature Management and A/B Testing
Unique Categories
Apptimize is categorized as Mobile App Optimization
Optimizely Web Experimentation is categorized as Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
Reviews
Reviewers' Company Size
Apptimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Internet
23.5%
E-Learning
23.5%
Entertainment
11.8%
Staffing and Recruiting
5.9%
Research
5.9%
Other
29.4%
Computer Software
12.0%
Financial Services
9.7%
Information Technology and Services
9.1%
Marketing and Advertising
8.5%
Retail
7.7%
Other
53.0%
Most Helpful Reviews
Apptimize
Most Helpful Favorable Review
O S.
Verified User in E-Learning
Reliability and options do to nested experiments
Most Helpful Critical Review
Alex C.
Verified User in Research
Using Apptimize reduced the percentage of non-crash users
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
O S.
Verified User in E-Learning
Reliability and options do to nested experiments
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Alex C.
Verified User in Research
Using Apptimize reduced the percentage of non-crash users
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Alternatives
Discussions
Apptimize has no discussions with answers
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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