Compare AppMetrica and AppsFlyer 
At a Glance
Market Segments
Small-Business (57.7% of reviews)
Mid-Market (42.5% of reviews)
Entry-Level Pricing
Free 100000000 custom events Per Month
No pricing available
AppMetrica
Star Rating
(30)4.6 out of 5
Market Segments
Small-Business (57.7% of reviews)
Entry-Level Pricing
Free 100000000 custom events Per Month
Browse all 3 pricing plansAppsFlyer
Star Rating
(628)4.5 out of 5
Market Segments
Mid-Market (42.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in its Quality of Support with a score of 8.6, while AppMetrica shines even brighter with a remarkable score of 9.7, indicating a more responsive and helpful support team.
- Reviewers mention that Ease of Setup is a significant advantage for AppMetrica, scoring 9.4 compared to AppsFlyer's 7.9, suggesting that users find AppMetrica easier to implement and get started with.
- G2 users highlight the superior Push Notifications feature in AppMetrica, which received a score of 9.3, while AppsFlyer lagged behind at 7.7, indicating a more robust and effective notification system in AppMetrica.
- Users on G2 report that AppsFlyer has a strong Segmentation capability with a score of 9.4, but AppMetrica's score of 8.8 shows it still offers solid options, though not as advanced as AppsFlyer in this area.
- Reviewers say that Analytics Dashboard functionality is a strong point for AppMetrica, scoring 9.4, while AppsFlyer scored 8.5, suggesting that AppMetrica provides a more user-friendly and insightful dashboard experience.
- Users report that both platforms have similar Attribution Windows scores of 9.0, indicating that they are equally effective in tracking user interactions across different time frames, which is crucial for accurate marketing analysis.
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Pricing
Entry-Level Pricing
AppMetrica
Free
Free
100000000 custom events Per Month
Your FREE all-in-one product & marketing app analytics up to 100,000,000 custom events per month (that's a lot!)
- Unlimited basic events for your app product & marketing data
- All standard reports and API access: funnels, cohorts, retention, engagement, user profiles, revenue, user acquisition, crash & error reports and much more
- Tracking of up to 100 million custom events per month
AppsFlyer
No pricing availableFree Trial
AppMetrica
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
9.2
24
8.6
384
Ease of Use
9.0
26
8.4
527
Ease of Setup
9.3
20
7.9
290
Ease of Admin
8.7
9
8.4
157
Quality of Support
9.6
23
8.6
360
Has the product been a good partner in doing business?
9.4
9
8.6
154
Product Direction (% positive)
9.5
24
9.2
377
Features by Category
User Identification
7.9
13
Feature Not Available
8.8
13
8.2
223
9.4
13
8.2
210
Tracking & Reporting
9.6
13
8.7
245
8.8
13
8.4
234
7.8
13
8.9
246
9.4
13
8.4
251
9.2
12
8.3
226
9.1
13
8.3
224
Metrics
9.0
13
8.5
184
8.9
11
8.3
174
9.2
13
8.5
180
9.2
12
8.4
171
8.7
13
8.8
194
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.0
9
Not enough data
8.0
10
Not enough data
9.4
9
Not enough data
9.5
10
Not enough data
9.6
8
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
8.9
9
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Trading
Not enough data
8.1
54
Not enough data
7.8
54
Not enough data
8.9
69
Threat Detection
Not enough data
8.5
64
Not enough data
8.3
63
Not enough data
8.1
57
Not enough data
8.3
62
Blocking
Not enough data
7.9
53
Not enough data
8.2
57
Not enough data
7.9
54
Platform Basics
9.0
7
9.0
197
9.0
5
8.7
183
8.7
5
8.5
161
7.5
6
8.5
164
8.3
5
8.4
155
8.3
5
8.4
153
Platform Data
Feature Not Available
8.0
167
9.0
7
8.4
181
9.4
6
8.5
201
Feature Not Available
8.2
164
8.9
6
8.4
179
9.3
5
8.5
172
Computing
Feature Not Available
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
Experimental Design
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
Analytics
9.7
6
Not enough data
Feature Not Available
Not enough data
Centralized computation
Not enough data
8.5
14
Localized computation
Not enough data
8.7
14
Analysis
8.3
7
9.0
194
7.9
7
8.8
199
|
Verified
Feature Not Available
8.0
149
8.3
6
8.4
163
Campaigns
8.8
7
Feature Not Available
9.3
7
7.7
101
8.3
5
7.1
86
Feature Not Available
7.2
82
Feature Not Available
7.8
93
9.0
7
8.6
127
Engagement
Feature Not Available
7.7
97
Platform
Feature Not Available
8.6
157
Feature Not Available
8.8
167
|
Verified
Feature Not Available
8.3
110
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
13
8.5
184
8.9
11
8.3
174
9.2
13
8.5
180
9.2
12
8.4
171
8.7
13
8.8
194
Variation Testing
Not enough data
7.9
117
Not enough data
7.4
97
Not enough data
Feature Not Available
Not enough data
8.3
123
Not enough data
Feature Not Available
Not enough data
7.8
103
Reporting
Not enough data
8.3
153
Not enough data
8.4
176
Personalization
Not enough data
8.3
129
Not enough data
8.5
131
Not enough data
8.6
129
Administration
Not enough data
8.4
152
Not enough data
7.9
124
Not enough data
8.7
162
Not enough data
8.8
161
Categories
Categories
Shared Categories
AppMetrica and AppsFlyer are categorized as Mobile App Analytics, Mobile Marketing, and Mobile Attribution
Unique Categories
AppsFlyer is categorized as Data Clean Room, Click Fraud, Creative Management Platforms, Mobile App Optimization, and Smart Link
Reviews
Reviewers' Company Size
AppMetrica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
26.9%
Computer Games
26.9%
Computer Software
11.5%
Financial Services
7.7%
Consulting
3.8%
Other
23.1%
Marketing and Advertising
15.8%
Financial Services
15.7%
Retail
6.9%
Information Technology and Services
4.9%
Computer Games
4.4%
Other
52.2%
Most Helpful Reviews
AppMetrica
Most Helpful Favorable Review
Verified User in Events Services
It is a rather simple solution compared to other programs. As we run an app, it allows us to track the activity of our users.
Most Helpful Critical Review
Дмитрий .
Verified User in Civic & Social Organization
It would be better if appmetrica could protect from fraud traffic
AppsFlyer
Most Helpful Favorable Review
Elakiyan .
Verified User in Marketing and Advertising
Easy to learn getting attribution link and easy to understand the platform .
Most Helpful Critical Review
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Verified User in Events Services
It is a rather simple solution compared to other programs. As we run an app, it allows us to track the activity of our users.
Elakiyan .
Verified User in Marketing and Advertising
Easy to learn getting attribution link and easy to understand the platform .
Дмитрий .
Verified User in Civic & Social Organization
It would be better if appmetrica could protect from fraud traffic
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Discussions
What is AppMetrica used for?
1 comment
Official Response from AppMetrica
AppMetrica produces comprehensive analytics reports to help you manage your app across your users’ entire customer journey. It includes: product analytics...Read more
AppMetrica has no more discussions with answers
What is Mobile Attribution?
2 comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What integrations does AppsFlyer offer?
1 comment
Official Response from AppsFlyer
AppsFlyer has more than 5800 deep integrations. Full list can be found here: https://www.appsflyer.com/partners/ Read more
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