Compare Apollo.io and Smartlead 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (97.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$39.00 2000 Active Lead Per Month
Apollo.io
Star Rating
(8,191)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSmartlead
Star Rating
(220)4.6 out of 5
Market Segments
Small-Business (97.7% of reviews)
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in its Lead Builder feature, allowing for efficient lead generation with a score of 9.0, while Smartlead's similar functionality is rated slightly lower at 8.7.
- Reviewers mention that Apollo.io's Email Campaigns feature has a solid score of 8.4, but Smartlead shines with a higher score of 8.7, indicating better performance in managing email marketing campaigns.
- G2 users highlight that Apollo.io's Data Import & Export Tools are rated at 8.5, which is competitive, but Smartlead outperforms with a score of 8.7, suggesting a more seamless experience in data handling.
- Users on G2 report that Apollo.io's CRM Integration is rated at 8.2, while Smartlead offers a slightly better integration experience with a score of 8.6, making it a more appealing choice for users needing robust CRM connectivity.
- Reviewers say that Apollo.io's Technographic Data Availability is rated at 8.0, which is decent, but Smartlead's offering in this area is rated higher at 8.5, indicating a more comprehensive data set for users.
- Users report that Apollo.io's Search functionality is rated at 9.2, which is impressive, but Smartlead's Data Segmentation/Filtering feature is rated at 8.8, showing that while Apollo.io excels in search, Smartlead provides better options for data management.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Smartlead
Basic Plan
$39.00
2000 Active Lead Per Month
Perfect for trying out Smartlead / Solopreneurs
- 6000 Emails per month
- Unlimited Email Warm Up
- Unlimited Email Accounts
Free Trial
Apollo.io
Free Trial is available
Smartlead
Free Trial is available
Ratings
Meets Requirements
9.1
6,419
9.0
185
Ease of Use
9.1
6,493
9.0
204
Ease of Setup
9.0
2,806
8.9
179
Ease of Admin
9.1
2,097
9.1
93
Quality of Support
8.9
5,479
8.9
182
Has the product been a good partner in doing business?
9.3
2,084
9.4
92
Product Direction (% positive)
9.4
6,145
9.4
188
Features by Category
Email Marketing
8.5
349
8.4
112
8.7
355
8.8
110
8.2
353
9.4
110
8.7
354
9.1
107
8.8
354
9.6
107
8.4
355
9.0
106
8.2
350
8.6
104
8.2
345
9.2
97
Feature Not Available
7.4
95
Reporting & Analytics
8.5
339
9.2
107
8.4
343
8.7
104
Platform
8.6
381
9.1
110
8.2
375
8.9
104
8.5
379
8.8
109
Generative AI
7.6
296
8.0
97
7.6
297
Feature Not Available
Integration
8.4
367
8.8
107
8.2
362
9.0
107
8.0
362
8.5
106
8.2
365
8.6
101
7.5
358
7.1
98
Feature Not Available
6.9
97
Data Availability
8.8
2229
Not enough data
8.9
2203
Not enough data
8.7
2049
Not enough data
7.6
226
Not enough data
Data Accuracy
8.5
2178
Not enough data
8.7
2136
Not enough data
7.4
217
Not enough data
Platform
8.6
836
Not enough data
8.9
1414
|
Verified
Not enough data
9.0
1539
Not enough data
8.7
1379
|
Verified
Not enough data
7.9
1031
|
Verified
Not enough data
8.4
1035
Not enough data
Features
9.0
1760
Not enough data
8.7
1521
Not enough data
8.7
1593
|
Verified
Not enough data
8.8
1715
|
Verified
Not enough data
9.2
2049
|
Verified
Not enough data
8.5
1314
Not enough data
8.6
735
Not enough data
8.6
1526
|
Verified
Not enough data
8.7
1458
|
Verified
Not enough data
Lead Intelligence
8.3
432
Not enough data
8.4
425
Not enough data
8.5
426
Not enough data
Lead Management
8.5
439
Not enough data
7.9
435
Not enough data
8.5
431
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.6
420
Not enough data
7.6
410
Not enough data
7.9
410
Not enough data
8.1
413
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.2
410
Not enough data
8.1
403
Not enough data
8.4
405
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
Not enough data
8.5
555
Not enough data
8.5
553
Not enough data
8.1
525
Not enough data
Organization
8.5
529
Not enough data
8.4
529
Not enough data
8.4
524
Not enough data
Performance Analysis
8.0
547
Not enough data
8.5
566
Not enough data
Sales Analysis
7.9
536
Not enough data
8.1
543
Not enough data
Generative AI
8.0
425
Not enough data
8.0
423
Not enough data
Diagnosis
7.5
195
Not enough data
7.7
194
Not enough data
7.8
192
Not enough data
8.2
191
Not enough data
Tracking
8.0
194
Not enough data
7.8
191
Not enough data
8.4
194
Not enough data
7.9
191
Not enough data
7.8
188
Not enough data
Reporting
8.2
187
Not enough data
8.0
187
Not enough data
7.8
184
Not enough data
7.5
186
Not enough data
Integrated Workflows
8.7
1969
|
Verified
Not enough data
9.1
2316
|
Verified
Not enough data
8.1
1547
|
Verified
Not enough data
8.6
1776
Not enough data
8.7
1891
|
Verified
Not enough data
8.5
1625
Not enough data
8.6
1654
Not enough data
Repeatability and Reportability
8.6
1791
|
Verified
Not enough data
8.8
1859
|
Verified
Not enough data
8.8
1846
|
Verified
Not enough data
8.4
1716
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.7
1895
Not enough data
8.7
1865
Not enough data
8.6
1723
Not enough data
8.5
1671
Not enough data
8.3
1513
Not enough data
Generative AI
7.9
713
Not enough data
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
Not enough data
8.7
182
Not enough data
7.8
173
Not enough data
Platform Additional Functionality
8.7
187
Not enough data
8.4
176
Not enough data
7.8
174
Not enough data
8.3
174
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
Not enough data
8.9
2942
|
Verified
Not enough data
8.9
3130
|
Verified
Not enough data
8.8
2817
|
Verified
Not enough data
9.2
2920
Not enough data
Lead Monitoring
8.8
596
Not enough data
8.7
598
Not enough data
8.6
597
Not enough data
Data Capture
8.0
596
Not enough data
8.6
562
Not enough data
8.2
556
Not enough data
8.7
586
Not enough data
Analytics
8.8
580
Not enough data
8.6
572
Not enough data
Customization
8.3
563
Not enough data
8.4
577
Not enough data
8.3
556
Not enough data
8.6
581
Not enough data
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Not enough data
Feature Not Available
Not enough data
Generative AI
8.2
120
Not enough data
Lead Intelligence
8.9
977
Not enough data
8.8
553
Not enough data
9.1
1028
Not enough data
Lead Management
9.0
965
Not enough data
8.6
855
Not enough data
9.0
981
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
902
Not enough data
Data Availability - Marketing Account Intelligence
8.0
58
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
58
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
Not enough data
8.1
204
Not enough data
8.2
204
Not enough data
8.3
203
Not enough data
Contacts
8.4
202
Not enough data
8.3
199
Not enough data
8.5
204
Not enough data
Insights
8.4
201
Not enough data
8.3
200
Not enough data
7.8
196
Not enough data
8.5
200
Not enough data
8.3
198
Not enough data
Analytics
8.5
465
Not enough data
8.3
460
Not enough data
8.1
454
Not enough data
Customizations
8.7
458
Not enough data
9.0
462
Not enough data
8.5
463
Not enough data
8.4
458
Not enough data
8.6
451
Not enough data
Generative AI
8.1
390
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Smartlead are categorized as Email Marketing
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Lead-to-Account Matching and Routing, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Email Verification, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Lead Mining, Lead Intelligence, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, Sales Intelligence, Auto Dialer, Email Deliverability, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
Smartlead has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlead
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Marketing and Advertising
47.1%
Computer Software
12.7%
Consulting
7.7%
Financial Services
5.9%
Information Technology and Services
5.4%
Other
21.3%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Smartlead
Most Helpful Favorable Review
Stephen O.
Verified User in Marketing and Advertising
Smartlead's email follow-up automation is a time-saver for crafting and delivering outreach sequences. Pre-designed templates are cool and a helpful advantage, especially for those new to cold emailing. Smartlead emphasizes its technology to boost...
Most Helpful Critical Review
Antonio .
Verified User in Marketing and Advertising
1. Warmup is not the best. It's missing some basic features such as scheduling, and importance marking, but more than anything it's ineffective. We've warmed up between 100 and 150 new email addresses on Smartlead and all of them had 100% domain reputation....
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Stephen O.
Verified User in Marketing and Advertising
Smartlead's email follow-up automation is a time-saver for crafting and delivering outreach sequences. Pre-designed templates are cool and a helpful advantage, especially for those new to cold emailing. Smartlead emphasizes its technology to boost...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Antonio .
Verified User in Marketing and Advertising
1. Warmup is not the best. It's missing some basic features such as scheduling, and importance marking, but more than anything it's ineffective. We've warmed up between 100 and 150 new email addresses on Smartlead and all of them had 100% domain reputation....
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Smartlead has no discussions with answers
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