Compare Apollo.io and Mailshake 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (90.4% of reviews)
Entry-Level Pricing
Free 1 user Per Month
$99.00 10 Mail Accounts Per Month
Apollo.io
Star Rating
(8,191)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansMailshake
Star Rating
(290)4.7 out of 5
Market Segments
Small-Business (90.4% of reviews)
Entry-Level Pricing
$99.00 10 Mail Accounts Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io excels in Contact Data Availability with a score of 8.9, while Mailshake falls short with a score of 7.0. Reviewers mention that Apollo.io provides comprehensive and accurate contact data, which is crucial for effective outreach.
- Reviewers mention that Apollo.io's Lead Builder feature is highly rated at 9.1, making it easier for users to generate leads. In contrast, Mailshake's Lead Builder is rated lower at 8.7, indicating that users find Apollo.io's tool more effective for their lead generation needs.
- Users on G2 highlight that Apollo.io offers superior Email Tracking/Automation capabilities with a score of 9.1, compared to Mailshake's 9.3. However, reviewers say that Mailshake's automation features are more user-friendly, making it easier for small businesses to implement.
- G2 users report that Apollo.io's Quality of Support is rated at 8.9, while Mailshake shines with a score of 9.3. Reviewers mention that Mailshake's support team is responsive and helpful, which is a significant advantage for users needing assistance.
- Users say that Apollo.io's Data Import & Export Tools are rated at 9.0, providing flexibility in managing data. In contrast, Mailshake's tools are rated lower at 8.5, leading some users to feel limited in their data management capabilities.
- Reviewers mention that Apollo.io's Automated Email Responses feature scores 8.3, while Mailshake's is rated lower at 8.0. Users report that Apollo.io's automation helps streamline their email campaigns, making it a preferred choice for those focused on efficiency.
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Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Mailshake
Sales Engagement
$99.00
10 Mail Accounts Per Month
- 10 Email Addresses
- 5 Phone Numbers
- Power Phone Dialer
Free Trial
Apollo.io
Free Trial is available
Mailshake
No trial information availableRatings
Meets Requirements
9.1
6,419
9.2
194
Ease of Use
9.1
6,493
9.3
197
Ease of Setup
9.0
2,806
9.3
92
Ease of Admin
9.1
2,097
9.5
72
Quality of Support
8.9
5,479
9.3
180
Has the product been a good partner in doing business?
9.3
2,084
9.5
65
Product Direction (% positive)
9.4
6,145
8.9
187
Features by Category
Email Marketing
8.5
349
Not enough data
8.7
355
Not enough data
8.2
353
Not enough data
8.7
354
Not enough data
8.8
354
Not enough data
8.4
355
Not enough data
8.2
350
Not enough data
8.2
345
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.5
339
Not enough data
8.4
343
Not enough data
Platform
8.6
381
Not enough data
8.2
375
Not enough data
8.5
379
Not enough data
Generative AI
7.6
296
Not enough data
7.6
297
Not enough data
Integration
8.4
367
Not enough data
8.2
362
Not enough data
8.0
362
Not enough data
8.2
365
Not enough data
7.5
358
Not enough data
Feature Not Available
Not enough data
Data Availability
8.8
2229
7.4
7
8.9
2203
7.4
7
8.7
2049
6.7
6
7.6
226
7.0
5
Data Accuracy
8.5
2178
7.8
6
8.7
2136
7.4
7
7.4
217
Not enough data
Platform
8.6
836
8.6
6
8.9
1414
|
Verified
9.4
6
9.0
1539
9.2
8
8.7
1379
|
Verified
8.6
7
7.9
1031
|
Verified
8.1
6
8.4
1035
7.8
6
Features
9.0
1760
8.6
7
8.7
1521
6.7
6
8.7
1593
|
Verified
8.1
7
8.8
1715
|
Verified
7.4
7
9.2
2049
|
Verified
8.3
7
8.5
1314
6.4
7
8.6
735
6.1
6
8.6
1526
|
Verified
8.9
6
8.7
1458
|
Verified
9.2
6
Lead Intelligence
8.3
432
Not enough data
8.4
425
Not enough data
8.5
426
Not enough data
Lead Management
8.5
439
Not enough data
7.9
435
Not enough data
8.5
431
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.6
420
Not enough data
7.6
410
Not enough data
7.9
410
Not enough data
8.1
413
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.2
410
Not enough data
8.1
403
Not enough data
8.4
405
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
Not enough data
8.5
555
Not enough data
8.5
553
Not enough data
8.1
525
Not enough data
Organization
8.5
529
Not enough data
8.4
529
Not enough data
8.4
524
Not enough data
Performance Analysis
8.0
547
Not enough data
8.5
566
Not enough data
Sales Analysis
7.9
536
Not enough data
8.1
543
Not enough data
Generative AI
8.0
425
Not enough data
8.0
423
Not enough data
Diagnosis
7.5
195
Not enough data
7.7
194
Not enough data
7.8
192
Not enough data
8.2
191
Not enough data
Tracking
8.0
194
Not enough data
7.8
191
Not enough data
8.4
194
Not enough data
7.9
191
Not enough data
7.8
188
Not enough data
Reporting
8.2
187
Not enough data
8.0
187
Not enough data
7.8
184
Not enough data
7.5
186
Not enough data
Integrated Workflows
8.7
1969
|
Verified
8.3
86
|
Verified
9.1
2316
|
Verified
9.3
118
|
Verified
8.1
1547
|
Verified
7.7
48
8.6
1776
8.2
78
8.7
1891
|
Verified
8.5
77
|
Verified
8.5
1625
8.4
67
8.6
1654
8.3
65
Repeatability and Reportability
8.6
1791
|
Verified
8.4
78
8.8
1859
|
Verified
8.6
86
|
Verified
8.8
1846
|
Verified
8.9
61
8.4
1716
|
Verified
Feature Not Available
Feature Not Available
7.8
58
AI and Automation
8.7
1895
8.5
82
8.7
1865
8.3
76
8.6
1723
8.5
90
8.5
1671
7.9
65
8.3
1513
7.8
65
Generative AI
7.9
713
Feature Not Available
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
Not enough data
8.7
182
Not enough data
7.8
173
Not enough data
Platform Additional Functionality
8.7
187
Not enough data
8.4
176
Not enough data
7.8
174
Not enough data
8.3
174
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
Not enough data
8.9
2942
|
Verified
Not enough data
8.9
3130
|
Verified
Not enough data
8.8
2817
|
Verified
Not enough data
9.2
2920
Not enough data
Lead Monitoring
8.8
596
Not enough data
8.7
598
Not enough data
8.6
597
Not enough data
Data Capture
8.0
596
Not enough data
8.6
562
Not enough data
8.2
556
Not enough data
8.7
586
Not enough data
Analytics
8.8
580
Not enough data
8.6
572
Not enough data
Customization
8.3
563
Not enough data
8.4
577
Not enough data
8.3
556
Not enough data
8.6
581
Not enough data
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Not enough data
Feature Not Available
Not enough data
Generative AI
8.2
120
Not enough data
Lead Intelligence
8.9
977
Not enough data
8.8
553
Not enough data
9.1
1028
Not enough data
Lead Management
9.0
965
Not enough data
8.6
855
Not enough data
9.0
981
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
902
Not enough data
Data Availability - Marketing Account Intelligence
8.0
58
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
58
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
Not enough data
8.1
204
Not enough data
8.2
204
Not enough data
8.3
203
Not enough data
Contacts
8.4
202
Not enough data
8.3
199
Not enough data
8.5
204
Not enough data
Insights
8.4
201
Not enough data
8.3
200
Not enough data
7.8
196
Not enough data
8.5
200
Not enough data
8.3
198
Not enough data
Analytics
8.5
465
Not enough data
8.3
460
Not enough data
8.1
454
Not enough data
Customizations
8.7
458
Not enough data
9.0
462
Not enough data
8.5
463
Not enough data
8.4
458
Not enough data
8.6
451
Not enough data
Generative AI
8.1
390
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Mailshake are categorized as Sales Engagement and Sales Intelligence
Unique Categories
Apollo.io is categorized as Business Scheduling, Sales Acceleration Platforms, Lead-to-Account Matching and Routing, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, AI Sales Assistant, Email Verification, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Lead Mining, Lead Intelligence, Lead Scoring, Visitor Identification, Lead Capture, Email Tracking, Sales Performance Management, Calendar, Email Marketing, Auto Dialer, Email Deliverability, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
Mailshake has no unique categories
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mailshake
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Marketing and Advertising
29.4%
Computer Software
10.4%
Information Technology and Services
9.0%
Financial Services
3.2%
Internet
2.9%
Other
45.2%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Mailshake
Most Helpful Favorable Review
Brian Bojan D.
Verified User in Internet
Simplicity and Zapier integrations, they are absolute game changers. Mailshake is efficient way to reach out to your potential backlink vendors. I love the design, simplicity and intuitiveness. Their educational courses are on-point, and I strongly...
Most Helpful Critical Review
Andrea B.
Verified User in Business Supplies and Equipment
I've had multiple calls with multiple questions, and none of my questions have been answered. I've had multiple calls to request how to email sellers with the name of their business or any other variables included in the email and there's basically very few...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Brian Bojan D.
Verified User in Internet
Simplicity and Zapier integrations, they are absolute game changers. Mailshake is efficient way to reach out to your potential backlink vendors. I love the design, simplicity and intuitiveness. Their educational courses are on-point, and I strongly...
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Andrea B.
Verified User in Business Supplies and Equipment
I've had multiple calls with multiple questions, and none of my questions have been answered. I've had multiple calls to request how to email sellers with the name of their business or any other variables included in the email and there's basically very few...
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
How much does Mailshake cost?
3 comments
Official Response from Mailshake
Check out our current pricing on our pricing page: https://mailshake.com/pricing/
To find out which plan might be the best fit for you and your team, book...Read more
What is Lemlist?
2 comments
Official Response from Mailshake
While Mailshake and Lemlist have some similar functionality, we can only speak for our successful customers here at Mailshake who love our simple-to-use...Read more
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