Compare Apollo.io and Instantly 
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (96.9% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(8,191)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(3,613)4.8 out of 5
Market Segments
Small-Business (96.9% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
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Apollo.io vs Instantly
When assessing the two solutions, reviewers found Instantly easier to use, set up, and administer. Reviewers also preferred doing business with Instantly overall.
- Reviewers felt that Instantly meets the needs of their business better than Apollo.io.
- When comparing quality of ongoing product support, reviewers felt that Instantly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Instantly over Apollo.io.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Apollo.io
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
6,419
9.4
3,135
Ease of Use
9.1
6,493
9.5
3,286
Ease of Setup
9.0
2,806
9.2
2,454
Ease of Admin
9.1
2,097
9.4
1,683
Quality of Support
8.9
5,479
9.6
3,120
Has the product been a good partner in doing business?
9.3
2,084
9.5
1,657
Product Direction (% positive)
9.4
6,145
9.8
3,172
Features by Category
Sales Force Automation
Not enough data
9.1
124
Not enough data
8.7
120
Not enough data
9.1
132
Not enough data
8.9
120
Not enough data
8.8
121
Not enough data
9.0
121
Not enough data
8.8
117
Not enough data
8.7
114
Not enough data
8.8
119
Marketing Automation
Not enough data
9.5
121
Not enough data
9.6
123
Not enough data
9.4
123
Not enough data
9.1
127
Customer Support
Not enough data
9.0
121
Not enough data
9.2
118
Not enough data
9.1
117
Not enough data
8.5
110
Not enough data
9.0
113
Reporting & Analytics
Not enough data
9.2
107
Not enough data
9.3
105
Not enough data
8.9
106
Mobile & Social
Not enough data
8.7
114
Not enough data
8.5
102
Not enough data
8.7
105
Platform
Not enough data
8.8
142
Not enough data
9.1
136
Not enough data
9.0
135
Not enough data
8.7
136
Not enough data
8.6
135
Not enough data
9.0
133
Not enough data
9.4
139
Not enough data
8.8
145
Integration
Not enough data
9.3
114
Not enough data
9.1
112
Not enough data
9.1
110
Generative AI
Not enough data
8.9
88
Email Marketing
8.5
349
8.9
2187
8.7
355
9.3
2216
8.2
353
9.5
2222
8.7
354
9.4
2186
8.8
354
9.6
2236
8.4
355
9.4
2192
8.2
350
9.1
2087
8.2
345
9.1
1911
Feature Not Available
8.4
1809
Reporting & Analytics
8.5
339
9.2
2159
8.4
343
9.2
2156
Platform
8.6
381
9.2
2146
8.2
375
9.0
2092
8.5
379
9.4
2248
Generative AI
7.6
296
Feature Not Available
7.6
297
Feature Not Available
Integration
8.4
367
9.3
2181
8.2
362
8.9
2056
8.0
362
8.7
2024
8.2
365
8.8
1901
7.5
358
8.2
1860
Feature Not Available
8.2
1793
Data Availability
8.8
2229
9.2
520
8.9
2203
9.1
512
8.7
2049
8.9
497
7.6
226
8.8
182
Data Accuracy
8.5
2178
9.1
474
8.7
2136
9.1
490
7.4
217
8.9
202
Platform
8.6
836
9.1
442
8.9
1414
|
Verified
9.2
447
9.0
1539
9.5
481
8.7
1379
|
Verified
9.3
449
7.9
1031
|
Verified
8.9
427
8.4
1035
8.9
452
Features
9.0
1760
9.2
462
8.7
1521
9.0
485
8.7
1593
|
Verified
9.0
451
8.8
1715
|
Verified
9.1
464
9.2
2049
|
Verified
9.1
448
8.5
1314
8.8
436
8.6
735
9.0
453
8.6
1526
|
Verified
9.3
445
8.7
1458
|
Verified
9.3
462
Lead Intelligence
8.3
432
8.8
161
8.4
425
9.0
162
8.5
426
9.0
162
Lead Management
8.5
439
9.1
186
7.9
435
8.6
189
8.5
431
9.0
184
Marketing Campaigns
Feature Not Available
8.7
197
7.6
420
8.3
219
7.6
410
8.6
197
7.9
410
9.0
187
8.1
413
9.0
186
Campaign Execution
Feature Not Available
8.5
154
8.2
410
9.0
171
8.1
403
8.6
152
8.4
405
9.5
152
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
518
8.8
425
8.5
555
9.0
399
8.5
553
9.4
443
8.1
525
8.9
393
Organization
8.5
529
9.1
402
8.4
529
9.1
384
8.4
524
9.0
389
Performance Analysis
8.0
547
8.8
395
8.5
566
9.2
421
Sales Analysis
7.9
536
8.6
432
8.1
543
8.7
394
Generative AI
8.0
425
Feature Not Available
8.0
423
Feature Not Available
Diagnosis
7.5
195
8.8
1395
7.7
194
9.2
1437
7.8
192
9.1
1471
8.2
191
9.3
1375
Tracking
8.0
194
9.2
1394
7.8
191
9.1
1357
8.4
194
9.3
1457
7.9
191
9.1
1376
7.8
188
9.0
1366
Reporting
8.2
187
9.3
1515
8.0
187
9.3
1530
7.8
184
9.2
1468
7.5
186
9.0
1491
Integrated Workflows
8.7
1969
|
Verified
8.2
136
9.1
2316
|
Verified
9.4
139
8.1
1547
|
Verified
7.1
133
8.6
1776
7.7
132
8.7
1891
|
Verified
8.4
151
8.5
1625
7.9
134
8.6
1654
8.1
146
Repeatability and Reportability
8.6
1791
|
Verified
8.2
133
8.8
1859
|
Verified
8.4
130
8.8
1846
|
Verified
8.6
130
8.4
1716
|
Verified
8.1
143
Feature Not Available
7.5
131
AI and Automation
8.7
1895
8.6
137
8.7
1865
8.4
143
8.6
1723
8.6
137
8.5
1671
8.3
141
8.3
1513
8.3
129
Generative AI
7.9
713
8.5
132
Dialing Options
7.9
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agent Tools
7.5
42
Not enough data
6.5
41
Not enough data
6.9
43
Not enough data
8.0
43
Not enough data
Automation
6.5
42
Not enough data
6.6
42
Not enough data
6.5
41
Not enough data
6.8
41
Not enough data
7.7
43
Not enough data
Call Analytics
8.5
95
Not enough data
8.4
93
Not enough data
8.7
94
Not enough data
8.6
95
Not enough data
Agent Performance Management
8.5
92
Not enough data
8.4
91
Not enough data
8.6
94
Not enough data
Generative AI
8.5
80
Not enough data
Grammar
8.9
156
Not enough data
8.6
152
Not enough data
8.8
152
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.7
143
Not enough data
8.8
148
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.5
112
Not enough data
8.5
113
Not enough data
Data Availability
8.6
175
Not enough data
8.7
182
Not enough data
7.8
173
Not enough data
Platform Additional Functionality
8.7
187
Not enough data
8.4
176
Not enough data
7.8
174
Not enough data
8.3
174
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
7.9
30
Not enough data
Transcription
8.1
30
Not enough data
8.1
29
Not enough data
Feature Not Available
Not enough data
7.8
29
Not enough data
Editing
8.0
29
Not enough data
7.5
29
Not enough data
8.0
29
Not enough data
8.1
28
Not enough data
Integration
7.6
29
Not enough data
7.4
30
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
29
Not enough data
Lead Intelligence
8.9
3095
|
Verified
9.2
476
8.9
2942
|
Verified
9.0
469
8.9
3130
|
Verified
9.0
473
8.8
2817
|
Verified
9.0
471
9.2
2920
8.5
483
Lead Monitoring
8.8
596
Not enough data
8.7
598
Not enough data
8.6
597
Not enough data
Data Capture
8.0
596
Not enough data
8.6
562
Not enough data
8.2
556
Not enough data
8.7
586
Not enough data
Analytics
8.8
580
Not enough data
8.6
572
Not enough data
Customization
8.3
563
Not enough data
8.4
577
Not enough data
8.3
556
Not enough data
8.6
581
Not enough data
Matching
8.7
118
Not enough data
8.3
115
Not enough data
8.3
115
Not enough data
Routing
8.7
114
Not enough data
8.6
110
Not enough data
8.3
112
Not enough data
8.8
109
Not enough data
Platform Operations
8.7
111
Not enough data
8.6
109
Not enough data
8.6
110
Not enough data
8.2
111
Not enough data
8.6
110
Not enough data
8.6
111
Not enough data
Revenue Sourcing and Forecasting
8.2
23
Not enough data
8.8
23
Not enough data
8.2
23
Not enough data
8.3
22
Not enough data
8.6
23
Not enough data
7.8
23
Not enough data
8.5
23
Not enough data
CRM Data Enrichment
9.1
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.9
23
Not enough data
8.7
23
Not enough data
Account Management
8.4
23
Not enough data
8.6
23
Not enough data
8.1
23
Not enough data
8.5
23
Not enough data
8.4
23
Not enough data
7.9
23
Not enough data
Calendar View
6.9
27
Not enough data
6.8
27
Not enough data
Shared Calendar
7.1
26
Not enough data
7.0
27
Not enough data
Accessibility
7.8
26
Not enough data
7.0
27
Not enough data
Integration
7.1
26
Not enough data
7.3
26
Not enough data
6.9
26
Not enough data
Notifications
6.9
26
Not enough data
7.1
26
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integrations
7.3
40
Not enough data
8.9
42
Not enough data
7.7
37
Not enough data
8.2
40
Not enough data
8.2
37
Not enough data
Branding & Customizatio
7.8
38
Not enough data
8.0
40
Not enough data
7.7
36
Not enough data
Automatic Rules & Configurations
8.7
41
Not enough data
8.5
37
Not enough data
8.3
39
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.8
484
Not enough data
Feature Not Available
Not enough data
Generative AI
8.2
120
7.7
16
Lead Intelligence
8.9
977
Not enough data
8.8
553
Not enough data
9.1
1028
Not enough data
Lead Management
9.0
965
Not enough data
8.6
855
Not enough data
9.0
981
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
902
Not enough data
Data Availability - Marketing Account Intelligence
8.0
58
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
58
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
38
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
37
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
7.8
38
Not enough data
8.0
36
Not enough data
7.6
37
Not enough data
Feature Not Available
Not enough data
Generative AI
8.0
30
Not enough data
Attribution
9.0
237
Not enough data
9.0
233
Not enough data
8.6
209
Not enough data
Discovery
9.2
239
Not enough data
8.7
216
Not enough data
8.8
233
Not enough data
Management
8.5
206
Not enough data
8.7
228
Not enough data
Platform
8.8
211
Not enough data
8.8
218
Not enough data
Calling
8.2
211
Not enough data
8.1
204
Not enough data
8.2
204
Not enough data
8.3
203
Not enough data
Contacts
8.4
202
Not enough data
8.3
199
Not enough data
8.5
204
Not enough data
Insights
8.4
201
Not enough data
8.3
200
Not enough data
7.8
196
Not enough data
8.5
200
Not enough data
8.3
198
Not enough data
Analytics
8.5
465
9.4
839
8.3
460
9.2
814
8.1
454
8.9
774
Customizations
8.7
458
9.3
805
9.0
462
9.6
834
8.5
463
9.1
867
8.4
458
9.3
833
8.6
451
9.1
813
Generative AI
8.1
390
Feature Not Available
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
154
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
163
Not enough data
8.5
165
Not enough data
8.2
162
Not enough data
Administrative
8.4
160
Not enough data
8.4
158
Not enough data
8.1
159
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Instantly are categorized as Sales Acceleration Platforms, Sales Engagement, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, Sales Intelligence, Email Marketing, and Email Deliverability
Unique Categories
Apollo.io is categorized as Business Scheduling, Lead-to-Account Matching and Routing, Buyer Intent Data Providers, AI Writing Assistant, Conversation Intelligence, Email Verification, Marketing Account Intelligence, Outbound Call Tracking, Lead Scoring, Lead Capture, Sales Performance Management, Calendar, Auto Dialer, Revenue Operations & Intelligence (RO&I), Sales Coaching, and Transcription
Instantly is categorized as CRM
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.9%
Computer Software
13.5%
Marketing and Advertising
12.6%
Staffing and Recruiting
4.4%
Financial Services
4.2%
Other
50.4%
Marketing and Advertising
46.6%
Computer Software
8.5%
Information Technology and Services
6.6%
Consulting
5.3%
Staffing and Recruiting
3.6%
Other
29.5%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Instantly
Most Helpful Favorable Review
Bleard B.
Verified User in Marketing and Advertising
Instantly is a great platform to use, very easy and has great customer support, I use it everyday to launch my outreach campaigns.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
We started with open rates around 60% and then within a couple months we were down to 25% with little change in our approach and strategy. Instantly is paying customers $50 to leave 5 star reviews. Their deliverability is terrible over time, and their...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Bleard B.
Verified User in Marketing and Advertising
Instantly is a great platform to use, very easy and has great customer support, I use it everyday to launch my outreach campaigns.
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Verified User in Non-Profit Organization Management
We started with open rates around 60% and then within a couple months we were down to 25% with little change in our approach and strategy. Instantly is paying customers $50 to leave 5 star reviews. Their deliverability is terrible over time, and their...
Alternatives
Discussions
What is Apollo IO used for?
23 comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Instantly has no more discussions with answers
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