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Compare Apollo.io and folk 
Featured Products
At a Glance
Market Segments
Small-Business (67.5% of reviews)
Small-Business (98.3% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Starting at $20.00 1 Users Per Year
Apollo.io
Star Rating
(9,347)4.7 out of 5
Market Segments
Small-Business (67.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansfolk
Star Rating
(306)4.5 out of 5
Market Segments
Small-Business (98.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $20.00 1 Users Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Apollo.io excels in providing a comprehensive solution for prospecting and outreach, combining multiple features into one platform. Users appreciate its ability to manage sequences, track engagement, and prioritize leads, which enhances the overall sales workflow.
- Users say that folk stands out for its simplicity and ease of integration. Many find the setup process straightforward, allowing them to connect their email and WhatsApp quickly, which is particularly beneficial for those looking for a hassle-free experience.
- Reviewers mention that Apollo.io's user interface is both feature-rich and clean, making it easy to navigate without feeling overwhelmed. This balance of functionality and usability is a significant advantage for users who need to manage complex sales processes.
- According to verified reviews, folk is praised for its intuitive design, which simplifies contact management and conversation tracking. Users highlight how the seamless integration of notes and reminders helps them stay organized and on top of follow-ups.
- Users report that while Apollo.io has a higher overall satisfaction score, folk's quality of support is noted as a strong point, with users appreciating the assistance they receive when encountering issues or needing guidance.
- Reviewers highlight that Apollo.io's robust features, such as email scheduling and tracking, significantly enhance productivity, while folk's focus on relationship management makes it a valuable tool for users in collaborative environments, like AI labs.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
folk
Standard
Starting at $20.00
1 Users Per Year
- 📇 Unlimited contacts
- 👥 Unlimited members
- 💌 Up to 2000 Emails Sent
Free Trial
Apollo.io
Free Trial is available
folk
Free Trial is available
Ratings
Meets Requirements
9.1
7,395
8.4
301
Ease of Use
9.0
7,492
9.0
303
Ease of Setup
8.9
3,721
8.9
253
Ease of Admin
9.1
2,439
8.7
109
Quality of Support
8.8
6,337
9.1
254
Has the product been a good partner in doing business?
9.2
2,422
9.0
104
Product Direction (% positive)
9.4
7,115
9.5
300
Features by Category
Sales Force Automation
Not enough data
8.5
251
Not enough data
7.8
238
Not enough data
8.3
246
Not enough data
7.4
243
Not enough data
Feature Not Available
Not enough data
8.3
246
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.1
229
Marketing Automation
Not enough data
7.7
233
Not enough data
7.3
226
Not enough data
8.4
242
Not enough data
Feature Not Available
Customer Support
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
6.9
65
Not enough data
7.0
64
Not enough data
Feature Not Available
Mobile & Social
Not enough data
7.2
227
Not enough data
7.7
234
Not enough data
6.9
63
Platform
Not enough data
7.9
242
Not enough data
7.9
240
Not enough data
8.0
237
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
Feature Not Available
Integration
Not enough data
8.5
227
Not enough data
7.5
223
Not enough data
Feature Not Available
Generative AI
Not enough data
7.0
207
Agentic AI - CRM
Not enough data
5.8
16
Not enough data
6.4
15
Not enough data
6.4
15
Not enough data
6.2
15
Not enough data
6.3
15
Not enough data
6.0
15
Not enough data
6.3
15
Email Marketing
Not enough data
7.8
102
Not enough data
8.3
102
Not enough data
7.9
99
Not enough data
8.4
99
Not enough data
8.2
100
Not enough data
8.1
98
Not enough data
7.6
98
Not enough data
7.8
97
Not enough data
6.7
91
Reporting & Analytics
Not enough data
6.5
96
Not enough data
7.3
93
Generative AI
Not enough data
7.3
57
Not enough data
6.9
54
Agentic AI - Email Marketing
Not enough data
5.0
6
Not enough data
5.0
6
Not enough data
4.7
5
Not enough data
4.7
5
Not enough data
4.7
5
Integration
Not enough data
8.2
102
Not enough data
7.2
99
Not enough data
6.9
97
Not enough data
7.7
98
Not enough data
7.0
98
Not enough data
6.4
94
Data Availability
8.8
2635
Not enough data
8.9
2587
Not enough data
8.6
2420
Not enough data
7.5
598
Not enough data
Data Accuracy
8.3
2573
Not enough data
8.6
2509
Not enough data
7.4
581
Not enough data
Agentic AI - Sales Intelligence
7.7
193
Not enough data
7.7
189
Not enough data
7.6
186
Not enough data
7.6
188
Not enough data
7.3
186
Not enough data
7.6
186
Not enough data
Platform
8.4
1148
Not enough data
8.8
1726
|
Verified
Not enough data
8.9
1851
Not enough data
8.6
1685
|
Verified
Not enough data
7.7
1338
|
Verified
Not enough data
8.3
1340
Not enough data
Features
8.9
2149
Not enough data
8.6
1890
Not enough data
8.5
1956
|
Verified
Not enough data
8.7
2086
|
Verified
Not enough data
9.0
2425
|
Verified
Not enough data
8.2
1658
Not enough data
8.3
1083
Not enough data
8.4
1872
|
Verified
Not enough data
8.5
1800
|
Verified
Not enough data
Lead Intelligence
8.1
576
Not enough data
8.2
572
Not enough data
8.3
571
Not enough data
Lead Management
8.5
586
Not enough data
7.8
579
Not enough data
8.4
576
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
7.4
558
Not enough data
7.4
549
Not enough data
7.7
549
Not enough data
7.9
551
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.0
549
Not enough data
7.9
540
Not enough data
8.3
542
Not enough data
Agentic AI - Account Data Management
8.3
21
Not enough data
8.3
21
Not enough data
8.2
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
672
Not enough data
8.3
712
Not enough data
8.4
708
Not enough data
8.0
677
Not enough data
Organization
8.3
682
Not enough data
8.3
682
Not enough data
8.3
676
Not enough data
Performance Analysis
7.9
697
Not enough data
8.4
714
Not enough data
Sales Analysis
7.8
685
Not enough data
8.0
690
Not enough data
Generative AI
7.9
569
Not enough data
7.9
567
Not enough data
Agentic AI - AI Sales Assistant
7.9
37
Not enough data
8.1
37
Not enough data
8.1
37
Not enough data
8.2
37
Not enough data
8.0
37
Not enough data
7.8
36
Not enough data
8.4
36
Not enough data
Diagnosis
7.6
406
Not enough data
7.7
406
Not enough data
7.9
404
Not enough data
8.1
398
Not enough data
Tracking
8.0
404
Not enough data
7.8
395
Not enough data
8.3
403
Not enough data
8.0
399
Not enough data
7.9
389
Not enough data
Reporting
8.2
393
Not enough data
8.1
390
Not enough data
7.8
384
Not enough data
7.5
383
Not enough data
Agentic AI - Email Deliverability
7.8
68
Not enough data
7.7
65
Not enough data
7.6
64
Not enough data
7.6
65
Not enough data
7.4
65
Not enough data
Integrated Workflows
8.6
2256
|
Verified
Not enough data
9.0
2608
|
Verified
Not enough data
8.0
1831
|
Verified
Not enough data
8.4
2054
Not enough data
8.5
2176
|
Verified
Not enough data
8.4
1910
Not enough data
8.4
1932
Not enough data
Repeatability and Reportability
8.5
2065
|
Verified
Not enough data
8.7
2132
|
Verified
Not enough data
8.7
2119
|
Verified
Not enough data
8.3
1986
|
Verified
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.6
2159
Not enough data
8.5
2133
Not enough data
8.5
1991
Not enough data
8.3
1936
Not enough data
8.2
1778
Not enough data
Generative AI
7.8
980
Not enough data
Agentic AI - Sales Engagement
7.4
120
Not enough data
7.6
118
Not enough data
7.2
120
Not enough data
7.3
120
Not enough data
7.2
119
Not enough data
7.1
122
Not enough data
7.5
121
Not enough data
Dialing Options
7.9
81
Not enough data
Feature Not Available
Not enough data
6.3
9
Not enough data
Agent Tools
6.6
78
Not enough data
6.9
80
Not enough data
7.8
81
Not enough data
Automation
7.0
78
Not enough data
6.8
78
Not enough data
7.1
78
Not enough data
Agentic AI - Auto Dialer
8.2
10
Not enough data
8.2
10
Not enough data
AI Capabilities - Auto Dialer
5.7
9
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
Call Analytics
8.5
119
Not enough data
8.4
117
Not enough data
8.7
118
Not enough data
8.6
119
Not enough data
Agent Performance Management
8.4
116
Not enough data
8.3
115
Not enough data
8.6
118
Not enough data
Generative AI
8.6
105
Not enough data
Agentic AI - Conversation Intelligence
7.7
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
7.1
8
Not enough data
7.4
7
Not enough data
Grammar
8.8
218
Not enough data
8.4
214
Not enough data
8.6
214
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
202
Not enough data
8.6
207
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
172
Not enough data
8.4
173
Not enough data
Data Availability
8.4
244
Not enough data
8.5
251
Not enough data
7.6
240
Not enough data
Platform Additional Functionality
8.4
256
Not enough data
8.1
245
Not enough data
7.6
240
Not enough data
8.1
242
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
45
Not enough data
Transcription
8.3
45
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.0
44
Not enough data
Editing
8.3
44
Not enough data
8.0
44
Not enough data
8.4
44
Not enough data
8.1
43
Not enough data
Integration
7.8
44
Not enough data
7.7
45
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
44
Not enough data
Agentic AI - Transcription
5.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
Lead Intelligence
8.9
3307
|
Verified
Not enough data
8.9
3157
|
Verified
Not enough data
8.8
3348
|
Verified
Not enough data
8.8
3029
|
Verified
Not enough data
9.2
3130
Not enough data
Agentic AI - Lead Intelligence
8.0
79
Not enough data
Lead Monitoring
8.7
904
Not enough data
8.5
899
Not enough data
8.4
895
Not enough data
Agentic AI - Lead Capture
7.7
104
Not enough data
7.5
103
Not enough data
Data Capture
8.0
892
Not enough data
8.4
856
Not enough data
8.1
852
Not enough data
8.5
881
Not enough data
Analytics
8.6
878
Not enough data
8.5
865
Not enough data
Customization
8.1
853
Not enough data
8.3
870
Not enough data
8.3
848
Not enough data
8.5
874
Not enough data
Matching
8.5
157
Not enough data
8.1
154
Not enough data
8.1
153
Not enough data
Routing
8.2
153
Not enough data
8.3
149
Not enough data
8.3
150
Not enough data
8.6
147
Not enough data
Platform Operations
8.3
150
Not enough data
8.3
145
Not enough data
8.3
149
Not enough data
8.0
148
Not enough data
8.4
149
Not enough data
8.5
151
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
7.9
49
Not enough data
8.4
49
Not enough data
8.1
49
Not enough data
8.0
47
Not enough data
8.3
49
Not enough data
7.7
48
Not enough data
8.2
49
Not enough data
CRM Data Enrichment
8.6
49
Not enough data
8.4
48
Not enough data
8.4
48
Not enough data
8.6
48
Not enough data
8.5
47
Not enough data
Account Management
8.2
47
Not enough data
8.3
47
Not enough data
8.1
47
Not enough data
8.3
47
Not enough data
8.2
47
Not enough data
8.1
47
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
9.0
15
Not enough data
Calendar View
7.6
60
Not enough data
7.6
60
Not enough data
Shared Calendar
7.5
59
Not enough data
7.6
60
Not enough data
Accessibility
7.9
59
Not enough data
7.5
60
Not enough data
Integration
7.9
60
Not enough data
7.9
59
Not enough data
7.7
60
Not enough data
Notifications
7.7
59
Not enough data
7.5
57
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.3
11
Not enough data
Integrations
7.2
92
Not enough data
8.6
98
Not enough data
7.7
90
Not enough data
8.0
91
Not enough data
7.8
88
Not enough data
Branding & Customizatio
7.8
88
Not enough data
8.0
91
Not enough data
7.9
87
Not enough data
Automatic Rules & Configurations
8.7
93
Not enough data
8.7
88
Not enough data
8.4
88
Not enough data
Agentic AI - Business Scheduling
7.6
20
Not enough data
8.1
20
Not enough data
Generative AI
7.8
704
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
7.9
96
Not enough data
Meeting Prep - AI Meeting Assistants
7.5
23
Not enough data
6.9
23
Not enough data
6.7
23
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
22
Not enough data
8.0
22
Not enough data
7.4
21
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
21
Not enough data
7.6
22
Not enough data
7.6
22
Not enough data
Accessibility - AI Meeting Assistants
7.0
22
Not enough data
7.1
22
Not enough data
7.5
22
Not enough data
Agentic AI - AI Meeting Assistants
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
Agentic AI - Lead Mining
7.9
79
Not enough data
7.6
79
Not enough data
Agentic AI - Visitor Identification
8.5
8
Not enough data
Agentic AI - Lead Scoring
8.2
50
Not enough data
8.4
50
Not enough data
8.1
48
Not enough data
8.1
49
Not enough data
Attribution
8.9
364
Not enough data
8.9
361
Not enough data
8.6
335
Not enough data
Discovery
9.1
370
Not enough data
8.6
343
Not enough data
8.7
362
Not enough data
Management
8.5
334
Not enough data
8.7
357
Not enough data
Platform
8.7
338
Not enough data
8.8
345
Not enough data
Agentic AI - Google Workspace for Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
8.0
24
Not enough data
8.6
23
Not enough data
8.0
23
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
229
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
237
Not enough data
8.5
242
Not enough data
8.3
236
Not enough data
Administrative
8.4
236
Not enough data
8.4
231
Not enough data
8.2
231
Not enough data
Agentic AI - Email Tracking
7.8
91
Not enough data
7.7
91
Not enough data
7.7
91
Not enough data
7.7
90
Not enough data
7.5
90
Not enough data
7.6
89
Not enough data
7.6
89
Not enough data
Analytics
8.4
732
8.1
69
8.3
720
8.1
68
8.0
709
7.6
67
Customizations
8.5
721
8.4
68
8.8
726
7.3
66
8.4
726
7.9
67
8.3
717
7.4
67
8.5
707
8.1
67
Generative AI
7.9
620
7.2
41
Agentic AI - Outbound Call Tracking
7.8
45
Not enough data
7.9
45
Not enough data
Calling
8.1
333
Not enough data
7.9
325
Not enough data
8.1
322
Not enough data
8.3
319
Not enough data
7.6
48
Not enough data
Contacts
8.3
322
Not enough data
8.1
315
Not enough data
8.3
320
Not enough data
Insights
8.3
317
Not enough data
8.2
315
Not enough data
7.8
310
Not enough data
8.5
316
Not enough data
8.2
308
Not enough data
8.2
47
Not enough data
Agentic AI - Sales Coaching
9.0
12
Not enough data
9.2
12
Not enough data
9.0
12
Not enough data
8.8
12
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
65
Not enough data
Feature Not Available
Not enough data
Feedback
8.1
65
Not enough data
7.7
66
Not enough data
Feature Not Available
Not enough data
7.8
66
Not enough data
8.1
64
Not enough data
7.9
64
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
55
Not enough data
Agentic AI - Marketing Account Intelligence
8.1
16
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
7.8
15
Not enough data
Lead Intelligence
8.8
1025
Not enough data
8.8
602
Not enough data
9.0
1075
Not enough data
Lead Management
9.0
1012
Not enough data
8.6
902
Not enough data
9.0
1029
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
950
Not enough data
Data Availability - Marketing Account Intelligence
8.3
97
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
96
Not enough data
Categories
Categories
Shared Categories
Apollo.io and folk are categorized as Email Tracking
Unique Categories
Apollo.io is categorized as Calendar, Account Data Management, Sales Performance Management, Visitor Identification, Email Deliverability, Email Verification, Sales Coaching, AI Meeting Assistants, Lead Intelligence, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Sales Engagement, Conversation Intelligence, Business Scheduling, Sales Intelligence, Lead Capture, Outbound Call Tracking, AI Sales Assistant, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Lead Mining, Buyer Intent Data Providers, and AI Chatbots
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
folk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
15.2%
Computer Software
13.5%
Marketing and Advertising
12.3%
Staffing and Recruiting
4.5%
Financial Services
4.2%
Other
50.3%
Consulting
10.2%
Marketing and Advertising
10.2%
Computer Software
10.2%
Venture Capital & Private Equity
6.9%
Financial Services
6.6%
Other
55.8%
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
folk has no discussions with answers
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