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Compare Amplitude Analytics and Pendo 
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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Mid-Market (62.9% of reviews)
Entry-Level Pricing
Free
Free
Amplitude Analytics
Star Rating
(2,658)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansPendo
Star Rating
(1,553)4.4 out of 5
Market Segments
Mid-Market (62.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, with many praising its intuitive interface that simplifies the process of building charts and tracking user activity. Users appreciate the AI features that enhance data analysis, making it easier to derive insights without needing extensive technical knowledge.
- Users say Pendo stands out for its comprehensive insights into user interactions, with features like onboarding guides and walkthroughs that help users navigate the platform effectively. Reviewers highlight the tool's ability to provide a 360-degree view of user behavior, which is invaluable for understanding product engagement.
- According to verified reviews, Amplitude Analytics has a stronger overall G2 Score, indicating higher user satisfaction across various metrics. This is reflected in the volume of recent reviews, where Amplitude received significantly more feedback, suggesting a more active user base and ongoing improvements.
- Reviewers mention that while both platforms offer robust analytics capabilities, Pendo's strengths lie in its user feedback mechanisms and customer support. Users have noted the responsiveness of Pendo's support team, which enhances the overall experience when navigating challenges.
- G2 reviewers highlight that Amplitude Analytics provides superior event and user-centric models, allowing for precise segmentation and quick insights. This capability is particularly beneficial for teams looking to understand real user behavior without heavy reliance on data teams.
- Users report that both platforms offer free entry-level pricing, but Pendo's focus on mid-market users is evident in its tailored features for onboarding and user engagement. However, Amplitude's broader market presence and higher ratings in specific analytics features may appeal more to larger organizations seeking advanced capabilities.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
Free Trial
Amplitude Analytics
Free Trial is available
Pendo
Free Trial is available
Ratings
Meets Requirements
8.5
1,999
8.5
1,190
Ease of Use
8.3
2,017
8.2
1,204
Ease of Setup
7.9
864
7.9
564
Ease of Admin
8.4
620
8.5
555
Quality of Support
8.4
1,535
8.5
1,041
Has the product been a good partner in doing business?
8.7
592
8.9
531
Product Direction (% positive)
8.6
1,836
8.5
1,105
Features by Category
Metrics
8.5
689
8.7
454
8.5
681
8.7
472
7.9
634
8.4
420
8.8
711
8.8
465
8.8
716
8.5
422
8.2
662
8.2
395
8.1
626
8.2
359
8.9
690
8.2
335
8.9
711
8.3
395
Reporting
8.5
667
8.4
463
8.3
613
8.5
427
8.1
581
8.7
437
8.6
682
8.7
467
8.2
563
7.8
262
8.2
572
8.1
285
8.6
692
8.2
449
Other
8.5
660
8.7
438
7.7
490
8.0
307
7.6
448
7.5
263
7.8
534
7.9
272
7.8
431
7.3
197
7.3
391
8.5
340
7.6
403
8.2
298
Agentic AI - Digital Analytics
6.6
55
6.4
12
7.1
57
6.5
14
6.8
57
6.4
13
7.6
56
6.4
13
Administration
8.1
600
8.1
376
8.0
540
8.0
297
8.5
703
8.8
422
8.6
725
8.5
454
User Identification
7.8
608
7.9
110
8.8
767
8.6
137
8.3
662
8.0
104
Tracking & Reporting
8.9
795
8.5
126
8.6
732
8.5
132
7.9
648
8.3
109
8.6
787
8.5
142
8.1
769
8.6
134
8.8
759
8.7
138
Metrics
8.6
660
8.8
84
7.7
540
8.4
65
8.4
637
8.4
73
8.3
576
8.3
70
9.0
658
8.4
67
User Behavior
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
8.6
23
A/B Testing
Not enough data
7.5
20
Not enough data
7.2
20
Not enough data
8.8
21
Not enough data
6.9
20
Visitor Information
Not enough data
8.0
22
Not enough data
8.1
20
Agentic AI - Session Replay
Not enough data
7.7
5
User Analysis
Not enough data
8.6
343
Not enough data
8.4
389
User Support
Not enough data
8.5
388
Not enough data
7.6
207
Not enough data
8.0
294
Walkthrough Type
Not enough data
8.1
297
Not enough data
8.6
364
Platform Basics - Digital Adoption Platform
Not enough data
8.4
18
Not enough data
8.9
19
Analytics - Digital Adoption Platform
Not enough data
8.9
19
Functions - Digital Adoption Platform
Not enough data
8.6
19
Not enough data
9.0
20
Agentic AI - Digital Adoption Platform
Not enough data
6.5
11
Product Analytics
8.3
1032
8.7
578
8.7
1204
8.7
611
8.5
1165
8.6
590
8.8
1223
8.2
503
7.1
823
8.0
410
8.0
945
8.2
442
7.0
723
8.0
402
7.7
910
7.9
443
Agentic AI - Product Analytics
6.2
167
6.7
26
6.7
166
7.1
26
6.3
166
7.0
25
6.3
167
7.6
24
Communication
Not enough data
8.1
325
Not enough data
7.9
307
Not enough data
8.1
307
Planning
Not enough data
7.1
231
Not enough data
7.1
223
Not enough data
6.6
198
Not enough data
7.6
235
Not enough data
7.2
210
Workflow Management
Not enough data
7.3
243
Not enough data
7.6
251
Not enough data
6.7
198
Not enough data
7.0
210
Metrics
8.6
660
8.8
84
7.7
540
8.4
65
8.4
637
8.4
73
8.3
576
8.3
70
9.0
658
8.4
67
Variation Testing
Not enough data
8.3
54
Not enough data
7.8
55
Not enough data
8.1
59
Not enough data
8.4
66
Not enough data
8.1
63
Not enough data
7.9
56
Reporting
Not enough data
8.6
84
Not enough data
8.6
87
Personalization
Not enough data
8.6
74
Not enough data
8.7
73
Not enough data
8.9
66
Administration
Not enough data
8.0
75
Not enough data
8.1
66
Not enough data
8.5
85
Not enough data
8.6
91
Categories
Categories
Shared Categories
Amplitude Analytics and Pendo are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Pendo is categorized as Digital Adoption Platform, Product Management, Mobile App Optimization, and Session Replay
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.6%
Health, Wellness and Fitness
3.9%
Other
49.0%
Computer Software
33.5%
Information Technology and Services
15.5%
Marketing and Advertising
7.2%
Financial Services
4.3%
Hospital & Health Care
3.0%
Other
36.5%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
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