Compare Amplitude Analytics and Mixpanel 
At a Glance
Market Segments
Mid-Market (47.3% of reviews)
Small-Business (55.0% of reviews)
Entry-Level Pricing
Free
Free Per Year
Amplitude Analytics
Star Rating
(2,266)4.5 out of 5
Market Segments
Mid-Market (47.3% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,145)4.6 out of 5
Market Segments
Small-Business (55.0% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, while Amplitude Analytics follows closely with a score of 8.9. Reviewers mention that Mixpanel's interface makes it easier to set up and manage custom events, which is crucial for tailored analytics.
- Reviewers mention that Mixpanel's User-Level Analytics received a high score of 9.0, indicating a strong capability in tracking individual user behavior. In contrast, Amplitude Analytics scored 8.7, with users noting that while it offers solid user-level insights, it may not be as intuitive as Mixpanel's approach.
- G2 users highlight that Mixpanel's Real-Time Reporting feature scored 8.8, providing immediate insights into user interactions. Users on G2 report that Amplitude's real-time capabilities, scoring 8.5, are effective but can sometimes lag behind in speed compared to Mixpanel.
- Users say that Mixpanel shines in Engagement Metrics, scoring 9.0, which reviewers attribute to its robust tracking of user interactions. Amplitude Analytics, with a score of 8.6, is noted for its engagement features but is seen as slightly less comprehensive in tracking user journeys.
- Reviewers mention that Mixpanel's Retention Metrics score of 8.5 is a strong point, with users appreciating its detailed insights into user retention strategies. Amplitude Analytics, scoring 8.2, is recognized for its retention analysis but is perceived as less user-friendly in this area.
- Users report that Mixpanel's Dashboard functionality, scoring 8.9, is highly customizable and user-friendly, making it easy to visualize data. In comparison, Amplitude Analytics, with a score of 8.6, offers solid dashboard capabilities but is sometimes described as less flexible in customization options.
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Digital Analytics
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Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 20M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Amplitude Analytics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
848
8.7
457
Ease of Use
8.4
852
8.4
456
Ease of Setup
7.9
330
7.9
186
Ease of Admin
8.5
296
8.4
183
Quality of Support
8.5
691
8.4
361
Has the product been a good partner in doing business?
8.7
284
8.9
165
Product Direction (% positive)
8.4
763
8.4
415
Features by Category
Metrics
8.5
570
8.8
242
8.5
562
8.8
311
7.8
520
8.3
268
8.8
593
8.9
326
8.8
598
8.9
321
8.2
545
8.5
288
8.0
509
8.4
260
8.9
575
8.8
289
8.9
592
8.9
313
Reporting
8.5
552
8.8
284
8.3
499
8.6
268
8.1
469
8.4
187
8.6
566
8.7
304
8.2
455
8.3
215
8.3
460
8.2
220
8.6
573
8.6
308
Other
8.6
547
8.8
304
7.8
389
8.2
159
7.6
346
8.0
151
7.8
430
8.3
211
7.8
333
8.2
157
7.4
294
7.9
154
7.7
304
8.0
162
Administration
8.2
403
8.5
225
8.0
360
8.3
192
8.5
456
8.7
273
8.6
482
8.7
217
Categories
Categories
Shared Categories
Amplitude Analytics and Mixpanel are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Mixpanel is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.4%
Information Technology and Services
12.4%
Financial Services
8.4%
Internet
5.8%
Health, Wellness and Fitness
4.5%
Other
54.5%
Computer Software
25.7%
Information Technology and Services
13.6%
Financial Services
9.3%
Internet
8.7%
Marketing and Advertising
5.7%
Other
37.0%
Most Helpful Reviews
Amplitude Analytics
Most Helpful Favorable Review
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Most Helpful Critical Review
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Mixpanel
Most Helpful Favorable Review
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Nick D.
Verified User in Marketing and Advertising
Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Alternatives
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Discussions
What does amplitude software do?
2 comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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