Compare Amplitude Analytics and Mixpanel 
At a Glance
Market Segments
Mid-Market (47.1% of reviews)
Small-Business (53.7% of reviews)
Entry-Level Pricing
Free
Free Per Year
Amplitude Analytics
Star Rating
(2,284)4.5 out of 5
Market Segments
Mid-Market (47.1% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,145)4.6 out of 5
Market Segments
Small-Business (53.7% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking, scoring 9.1 compared to Amplitude's 8.9. Reviewers mention that this feature allows for more tailored analytics, enabling businesses to track specific user actions effectively.
- Reviewers mention that Amplitude Analytics shines in Conversions, with a score of 9.0, slightly lower than Mixpanel's 9.1. Users on G2 appreciate the detailed insights into conversion rates, which help in optimizing marketing strategies.
- G2 users highlight that Mixpanel's User-Level Analytics received a score of 9.0, outperforming Amplitude's 8.7. Reviewers say this feature provides a granular view of user behavior, which is crucial for personalized marketing efforts.
- Users say that both platforms offer robust Funnels analytics, scoring equally at 8.8. However, reviewers mention that Mixpanel's funnel visualization is more intuitive, making it easier for teams to identify drop-off points.
- Reviewers mention that Amplitude's Quality of Support is rated slightly higher at 8.5 compared to Mixpanel's 8.4. Users report that Amplitude's support team is responsive and helpful, which is a significant factor for businesses needing assistance.
- Users on G2 report that Mixpanel's Real-Time Reporting feature, scoring 8.8, is superior to Amplitude's 8.5. Reviewers say this capability allows for immediate insights, which is essential for fast-paced decision-making in marketing campaigns.
Featured Products
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Digital Analytics
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Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Amplitude Analytics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.5
1,682
8.7
858
Ease of Use
8.4
1,692
8.5
863
Ease of Setup
8.0
614
8.0
339
Ease of Admin
8.4
526
8.5
327
Quality of Support
8.4
1,306
8.4
670
Has the product been a good partner in doing business?
8.7
499
8.8
294
Product Direction (% positive)
8.5
1,516
8.5
776
Features by Category
Metrics
8.5
580
8.8
242
8.5
573
8.8
311
7.8
530
8.3
268
8.9
603
8.9
326
8.8
608
8.9
321
8.2
555
8.5
288
8.1
519
8.4
260
8.9
585
8.8
289
8.9
602
8.9
313
Reporting
8.5
561
8.8
284
8.3
508
8.6
268
8.1
478
8.4
187
8.6
576
8.7
304
8.2
463
8.3
215
8.3
469
8.2
220
8.6
582
8.6
308
Other
8.6
556
8.8
304
7.7
396
8.2
159
7.5
354
8.0
151
7.8
438
8.3
211
7.8
339
8.2
157
7.4
300
7.9
154
7.7
312
8.0
162
Administration
8.1
507
8.5
256
8.0
455
8.2
225
8.5
609
8.7
319
8.6
630
8.7
264
User Identification
7.8
509
8.4
218
8.7
666
8.8
239
8.4
563
8.5
227
Tracking & Reporting
9.0
696
9.1
264
8.6
634
8.7
253
7.8
550
8.2
206
8.6
687
8.9
267
8.1
669
8.6
212
8.8
661
9.0
255
Metrics
8.6
556
9.0
215
7.6
441
8.4
172
8.4
538
8.7
206
8.3
478
8.7
176
9.0
561
9.1
199
Product Analytics
8.3
783
8.7
322
8.7
942
9.0
406
8.5
906
8.7
359
8.8
961
8.8
392
7.2
571
7.7
244
8.1
702
8.5
285
7.2
483
7.9
218
7.9
664
8.1
274
Analytics
Not enough data
9.2
102
Not enough data
8.8
104
Not enough data
9.0
94
Not enough data
8.7
86
Not enough data
8.8
91
Not enough data
Feature Not Available
Administration
Not enough data
8.7
79
Not enough data
8.4
80
Not enough data
8.6
83
Generative AI
Not enough data
Feature Not Available
Metrics
8.6
556
9.0
215
7.6
441
8.4
172
8.4
538
8.7
206
8.3
478
8.7
176
9.0
561
9.1
199
Categories
Categories
Shared Categories
Amplitude Analytics and Mixpanel are categorized as Digital Analytics, Product Analytics, and Mobile App Analytics
Unique Categories
Amplitude Analytics has no unique categories
Mixpanel is categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
17.9%
Information Technology and Services
13.6%
Financial Services
10.2%
Internet
5.1%
Health, Wellness and Fitness
4.2%
Other
49.0%
Computer Software
25.0%
Information Technology and Services
11.8%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.2%
Other
41.3%
Most Helpful Reviews
Amplitude Analytics
Most Helpful Favorable Review
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Most Helpful Critical Review
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Mixpanel
Most Helpful Favorable Review
Erich R.
Verified User in Computer Software
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
Most Helpful Critical Review
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Verified User in Hospital & Health Care
It really is able to segment user data so well! Way better and easier to create dashboards than Google Analytics
Erich R.
Verified User in Computer Software
We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.
Ashish Gupta S.
Verified User in Financial Services
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event. Also, I feel amplitude can be a little pro-active. They should have warned us initially that we...
Dominic B.
Verified User in Information Technology and Services
MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.
Alternatives
Discussions
What does amplitude software do?
2 comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
C
1 comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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