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Compare Alexa Marketing Stack and Similarweb 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
$149 per month
Free Trial
Alexa Marketing Stack
Star Rating
(51)4.1 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$149 per month
Learn more about Alexa Marketing StackSimilarweb
Star Rating
(1,008)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the "SEO Auditing" feature in Similarweb is rated higher (7.9) compared to Alexa Marketing Stack (7.2), indicating that users find Similarweb's tools more effective for tracking and improving their SEO performance.
- Reviewers mention that the "Content Creation Tools" in Alexa Marketing Stack (7.7) are perceived as less comprehensive than Similarweb's offerings, which may limit users' ability to generate engaging content efficiently.
- G2 users highlight that Similarweb excels in "Competitor Analysis" with a score of 9.1, while Alexa Marketing Stack's score of 8.3 suggests that users find Similarweb's insights more actionable for competitive strategies.
- Users on G2 report that the "Ease of Use" for both platforms is equal (8.6), but reviewers mention that Alexa Marketing Stack's setup process (8.8) is slightly easier, making it more accessible for small businesses.
- Reviewers say that the "Quality of Support" is notably better in Similarweb (8.7) compared to Alexa Marketing Stack (7.8), indicating that users feel more supported when using Similarweb's services.
- Users report that the "Data Visualization" capabilities in Similarweb (8.7) are superior to those in Alexa Marketing Stack (8.2), suggesting that users find it easier to interpret and present their data with Similarweb's tools.
Pricing
Entry-Level Pricing
Alexa Marketing Stack
ADVANCED
$149
per month
An advanced tool for marketers who want a playbook of opportunities to grow their business
- SEO Audit (2 per month)
- Organic Keyword Research Tools
- Paid Keyword Research Tools
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Alexa Marketing Stack
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.1
41
8.5
826
Ease of Use
8.6
41
8.6
834
Ease of Setup
8.8
10
8.7
337
Ease of Admin
8.5
10
8.6
268
Quality of Support
7.8
34
8.7
734
Has the product been a good partner in doing business?
8.0
9
8.7
273
Product Direction (% positive)
7.7
41
8.9
788
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
472
Not enough data
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
499
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
505
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
7.4
19
7.6
137
8.6
22
8.5
192
7.5
17
8.2
157
Not enough data
7.9
144
Not enough data
8.2
148
SEO Reporting
8.3
20
9.0
194
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Segment Trending
Not enough data
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
418
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Platform
Not enough data
8.5
455
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
126
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
Alexa Marketing Stack and Similarweb are categorized as SEO Tools
Unique Categories
Alexa Marketing Stack has no unique categories
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Content Analytics, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Alexa Marketing Stack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Entertainment
12.5%
Information Technology and Services
10.4%
Telecommunications
6.3%
Marketing and Advertising
6.3%
Real Estate
4.2%
Other
60.4%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
Alexa Marketing Stack has no discussions with answers
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2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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