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At a Glance
Airship
Airship
Star Rating
(80)4.0 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Airship
Upland Localytics
Upland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Upland Localytics
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Upland Localytics excels in ease of use with a score of 9.0, making it user-friendly for teams without extensive technical expertise, while Airship's ease of use is rated lower at 7.9, which may require more training for new users.
  • Reviewers mention that Upland Localytics offers robust user segmentation capabilities with a score of 8.3, allowing for targeted marketing efforts, whereas Airship's segmentation score is slightly lower at 8.5, indicating it may not be as comprehensive in this area.
  • G2 users highlight that Airship shines in push notifications, receiving a high score of 9.3, which is crucial for real-time engagement, while Upland Localytics scores 7.1 in proximity marketing, suggesting it may not be as effective in location-based campaigns.
  • Users on G2 report that Upland Localytics provides better custom dashboards with a score of 8.3, allowing for tailored analytics views, while Airship's dashboard capabilities are rated lower, which could limit users' ability to visualize data effectively.
  • Reviewers say that Upland Localytics has a strong focus on campaign scheduling with a score of 8.6, making it easier to plan and execute marketing strategies, while Airship's scheduling features are not highlighted as a strong point, indicating potential limitations in campaign management.
  • Users report that Airship has a more favorable product direction with a score of 8.6, suggesting a commitment to continuous improvement and innovation, while Upland Localytics' product direction is rated at 7.9, which may indicate less focus on future enhancements.
Pricing
Entry-Level Pricing
Airship
No pricing available
Upland Localytics
No pricing available
Free Trial
Airship
Free Trial is available
Upland Localytics
No trial information available
Ratings
Meets Requirements
8.2
71
8.1
18
Ease of Use
7.9
72
9.0
18
Ease of Setup
7.3
28
Not enough data
Ease of Admin
7.4
29
8.0
5
Quality of Support
7.9
68
8.3
17
Has the product been a good partner in doing business?
7.7
28
7.7
5
Product Direction (% positive)
8.7
70
7.9
17
Features by Category
Not enough data
7.3
30
User Identification
Not enough data
6.7
6
Not enough data
8.3
8
Not enough data
7.3
5
Tracking & Reporting
Not enough data
6.7
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
5
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.4
521
Not enough data
Campaigns
7.7
47
Not enough data
8.6
50
Not enough data
7.1
47
Not enough data
7.6
46
Not enough data
8.2
50
Not enough data
Analytics
7.0
50
Not enough data
6.9
48
Not enough data
Optimization
6.4
46
Not enough data
7.5
48
Not enough data
7.7
44
Not enough data
7.0
45
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.6
324
Not enough data
Analysis
Feature Not Available
Not enough data
7.2
30
|
Verified
Not enough data
7.1
24
Not enough data
8.3
23
Not enough data
Campaigns
7.2
31
Not enough data
9.3
34
|
Verified
Not enough data
7.1
25
|
Verified
Not enough data
7.0
25
Feature Not Available
7.6
21
Not enough data
8.6
25
Not enough data
Engagement
7.1
25
Not enough data
Platform
7.4
31
Not enough data
Feature Not Available
Not enough data
7.6
30
Feature Not Available
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Airship
Airship
Upland Localytics
Upland Localytics
Airship and Upland Localytics are categorized as Mobile Marketing and Push Notification
Unique Categories
Airship
Airship has no unique categories
Upland Localytics
Upland Localytics is categorized as Mobile App Analytics and Mobile Attribution
Reviews
Reviewers' Company Size
Airship
Airship
Small-Business(50 or fewer emp.)
20.3%
Mid-Market(51-1000 emp.)
44.3%
Enterprise(> 1000 emp.)
35.4%
Upland Localytics
Upland Localytics
Small-Business(50 or fewer emp.)
11.1%
Mid-Market(51-1000 emp.)
61.1%
Enterprise(> 1000 emp.)
27.8%
Reviewers' Industry
Airship
Airship
Telecommunications
8.9%
Computer Software
7.6%
Retail
6.3%
Marketing and Advertising
6.3%
Broadcast Media
6.3%
Other
64.6%
Upland Localytics
Upland Localytics
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Most Helpful Reviews
Airship
Airship
Most Helpful Favorable Review
Nico J.
NJ
Nico J.
Verified User in Retail

Intuitive scene management interface. Easy creation, editing, and organization of scenes. Integration of various elements like text, images, videos, and interactive components. Customizable design options including colors, fonts, layouts. Powerful tools...

Most Helpful Critical Review
Verified User
G
Verified User in Sports

I have not discovered a downsize yet as I'm only a few months into usage.

Upland Localytics
Upland Localytics
Most Helpful Favorable Review
Brianne M.
BM
Brianne M.
Verified User in Oil & Energy

Combined system for assessment of measuring, great section development and campaign implementation. It's convenient having one platform rather than multiple that you have to switch between

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than...

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Discussions
Airship
Airship Discussions
Monty the Mongoose crying
Airship has no discussions with answers
Upland Localytics
Upland Localytics Discussions
Monty the Mongoose crying
Upland Localytics has no discussions with answers