Introducing G2.ai, the future of software buying.Try now
Compare Ahrefs and SerpWatch 
Featured Products
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (100.0% of reviews)
Entry-Level Pricing
Starting at $29.00
$59 annual
Ahrefs
Star Rating
(631)4.5 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSerpWatch
Star Rating
(17)3.8 out of 5
Market Segments
Small-Business (100.0% of reviews)
Pros & Cons
Entry-Level Pricing
$59 annual
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ahrefs excels in overall user satisfaction, boasting a significantly higher G2 Score compared to SerpWatch. Users appreciate its comprehensive features, particularly the backlinking tool, which many find superior to other options on the market.
- Users say that the user interface of SerpWatch is clean and straightforward, making it easy to track keywords across multiple websites. This simplicity is highlighted by feedback on its automated notifications and custom reporting capabilities, which help users stay organized without feeling overwhelmed.
- Reviewers mention that Ahrefs provides a robust set of tools for in-depth competitor research and website audits. The content gap feature is particularly praised, allowing users to identify opportunities for improvement effectively.
- According to verified reviews, SerpWatch shines in its SERP rank tracking, receiving high marks for its accuracy and ease of use. Users managing multiple sites find it beneficial for understanding content performance and making informed decisions about their strategies.
- Users highlight that while Ahrefs has a slightly steeper learning curve, its extensive features and capabilities justify the investment. The user-friendly dashboard helps keep website updates on track, which is a significant advantage for those who need to manage complex SEO tasks.
- G2 reviewers note that both products offer quality support, but Ahrefs has a slight edge in overall satisfaction. Users appreciate the responsive support team, which is crucial for resolving issues quickly, while SerpWatch's support is seen as equally competent but less frequently mentioned in reviews.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
SerpWatch
Growth
$59
annual
- Multiple Locations, Domains, Search Engines, and Devices in One Project
- Ranking History
- Google Analytics
Free Trial
Ahrefs
Free Trial is available
SerpWatch
Free Trial is available
Ratings
Meets Requirements
9.0
498
8.7
9
Ease of Use
8.8
504
9.2
10
Ease of Setup
8.9
241
Not enough data
Ease of Admin
8.8
183
Not enough data
Quality of Support
8.3
416
8.3
7
Has the product been a good partner in doing business?
8.7
176
Not enough data
Product Direction (% positive)
8.9
473
8.8
10
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
10.0
6
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
9.7
5
Not enough data
Platform Basics
8.4
98
Not enough data
8.4
106
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
89
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
98
Not enough data
8.4
100
Not enough data
SEO Auditing & Monitoring
8.3
199
7.0
5
8.8
187
Not enough data
8.7
183
Not enough data
8.5
183
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
17
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
7.9
18
Not enough data
SEO Content & Rankings
9.1
394
Feature Not Available
8.8
385
8.0
5
8.5
363
9.7
6
7.8
184
Not enough data
8.2
172
Feature Not Available
SEO Reporting
9.0
384
Not enough data
8.2
203
7.8
6
7.8
186
7.7
5
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
91
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
94
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and SerpWatch are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Paid Search Intelligence, Competitive Intelligence, AI Writing Assistant, Local SEO, Content Analytics, Media Monitoring, and Answer Engine Optimization (AEO)
SerpWatch has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SerpWatch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.1%
Computer Software
12.2%
Information Technology and Services
9.3%
Internet
7.5%
Financial Services
2.5%
Other
31.4%
Marketing and Advertising
50.0%
Consulting
6.3%
Photography
6.3%
Leisure, Travel & Tourism
6.3%
Internet
6.3%
Other
25.0%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
SerpWatch has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
