Compare Ahrefs and Searchmetrics 
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Mid-Market (38.3% of reviews)
Entry-Level Pricing
Free
Included in Suite
Ahrefs
Star Rating
(554)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansSearchmetrics
Star Rating
(48)4.3 out of 5
Market Segments
Mid-Market (38.3% of reviews)
Entry-Level Pricing
Included in Suite
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Searchmetrics excels in SEO Auditing with a score of 9.0, highlighting its comprehensive SEO auditing features that help identify issues effectively. In contrast, Ahrefs, while still strong at 8.7, is noted for its user-friendly interface that simplifies the auditing process.
- Reviewers mention that Ahrefs shines in Link Building with a notable score of 9.2, praised for its extensive backlink database and tools that facilitate effective link acquisition strategies. Searchmetrics, on the other hand, scores lower at 7.1, indicating it may not be as robust in this area.
- G2 users highlight that Searchmetrics offers superior Content Insights with a score of 8.9, allowing users to analyze content performance deeply. Ahrefs, while scoring 8.2, is often noted for its keyword research capabilities, which some users find more intuitive.
- Users on G2 report that Ahrefs provides a better overall user experience, reflected in its higher scores for Ease of Use (8.8) and Ease of Setup (9.0). In comparison, Searchmetrics scores lower in these areas, with users mentioning a steeper learning curve.
- Reviewers say that Searchmetrics has a strong focus on Technical SEO, scoring 8.1, which is beneficial for users needing detailed technical analysis. Ahrefs, with a score of 8.5, is also effective but is often highlighted for its broader range of SEO tools.
- Users report that both platforms offer valuable dashboards, but Searchmetrics scores higher in Dashboards & Reporting (9.1), indicating a more customizable and insightful reporting experience compared to Ahrefs' score of 8.2.
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Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Free lifetime plan for any website owner to monitor their website health, keywords, backlinks, and website sessions.
- Site Explorer
- Site Audit
- Website Analytics
Searchmetrics
Research Cloud
Included in Suite
Data-driven marketing teams use Searchmetrics Research Cloud as the single source of information to understand current and historic global market performance for websites. Immediately available metrics provide instant insights and direct competitive comparisons at the domain, category, and URL level. Surfacing performance gaps allows marketers to uncover opportunities, set strategy and prioritize actions.
- On-demand Keyword, URL, and competitive Research in 50+ Petabyte search database.
Free Trial
Ahrefs
Free Trial is available
Searchmetrics
Free Trial is available
Ratings
Meets Requirements
9.0
445
8.3
44
Ease of Use
8.8
445
7.5
44
Ease of Setup
9.0
186
7.7
17
Ease of Admin
8.8
166
8.1
19
Quality of Support
8.3
372
8.5
36
Has the product been a good partner in doing business?
8.7
159
8.6
19
Product Direction (% positive)
8.8
420
6.9
41
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
81
Not enough data
8.4
87
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
73
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
80
Not enough data
8.4
83
Not enough data
SEO Auditing & Monitoring
8.2
161
7.5
10
8.7
146
9.0
10
8.6
145
8.3
11
8.5
144
8.1
12
SEO Content & Rankings
9.2
351
7.1
28
8.8
343
8.5
37
8.5
322
8.2
33
7.7
146
8.2
10
8.2
135
8.9
12
SEO Reporting
9.0
341
8.4
36
8.2
166
8.9
12
7.9
150
7.6
9
Feature Not Available
7.6
7
Generative AI
6.1
37
Feature Not Available
6.1
36
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
30
Not enough data
Geographic Coverage
8.1
26
Not enough data
7.5
25
Not enough data
7.7
26
Not enough data
Reporting
8.9
31
Not enough data
8.8
29
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
Generative AI
7.2
9
Not enough data
6.5
9
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
78
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
71
Not enough data
Feature Not Available
Not enough data
7.2
61
Not enough data
Feature Not Available
Not enough data
9.0
79
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Searchmetrics are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Competitive Intelligence, Content Analytics, Media Monitoring, Digital Analytics, Paid Search Intelligence, and AI Writing Assistant
Searchmetrics has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Searchmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.7%
Computer Software
12.1%
Information Technology and Services
9.6%
Internet
8.1%
Financial Services
2.1%
Other
31.5%
Marketing and Advertising
34.0%
Internet
8.5%
Information Technology and Services
6.4%
Entertainment
6.4%
Retail
4.3%
Other
40.4%
Most Helpful Reviews
Ahrefs
Most Helpful Favorable Review
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Most Helpful Critical Review
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Searchmetrics
Most Helpful Favorable Review
Mike B.
Verified User in Internet
Rich suite of reports allowing measurement of top KPI's in unmatched. Ability to get views into competitive landscape and ability to view own visibility benchmarked either on a broad or granular scale against those competitors is invaluable. Content...
Most Helpful Critical Review
Jennifer K.
Verified User in Information Technology and Services
It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find. Also, the content...
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Mike B.
Verified User in Internet
Rich suite of reports allowing measurement of top KPI's in unmatched. Ability to get views into competitive landscape and ability to view own visibility benchmarked either on a broad or granular scale against those competitors is invaluable. Content...
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Jennifer K.
Verified User in Information Technology and Services
It's easy to find keywords, but I think it lacks any sort of intelligence. So when I search for a word and nothing comes up, it doesn't recommend another term. I don't believe the program truly knows what keyword I'm trying to find. Also, the content...
Discussions
Ahrefs KD is different from Moz
6 comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Searchmetrics for SMB?
1 comment
FL
Let me know if you have a few minutes to speak and we'll see if we can create the appropriate pricing for you. f.lee@searchmetrics.comRead more
Searchmetrics has no more discussions with answers
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