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At a Glance
Ahrefs
Ahrefs
Star Rating
(549)4.5 out of 5
Market Segments
Small-Business (64.6% of reviews)
Information
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plans
Nightwatch
Nightwatch
Star Rating
(43)4.9 out of 5
Market Segments
Small-Business (87.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Nightwatch
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Ahrefs excels in link building with a score of 9.2, while Nightwatch's score of 8.3 indicates it may not be as robust in this area. Reviewers mention that Ahrefs provides comprehensive tools for identifying and acquiring backlinks, which is crucial for SEO success.
  • Reviewers mention that Nightwatch shines in SERP rank tracking with a score of 9.7 compared to Ahrefs' 8.4. Users on G2 appreciate Nightwatch's detailed tracking capabilities, allowing them to monitor their search engine rankings effectively.
  • G2 users highlight that Ahrefs has a strong focus on keyword research with a score of 8.7, while Nightwatch is slightly higher at 8.8. However, users report that Ahrefs offers more extensive data and insights, making it a preferred choice for in-depth keyword analysis.
  • Users say that Nightwatch provides superior data visualization features, scoring 9.6 compared to Ahrefs' 8.2. Reviewers mention that Nightwatch's customizable dashboards make it easier to interpret data and track performance metrics.
  • Reviewers mention that Ahrefs has a more comprehensive SEO auditing feature with a score of 8.7, while Nightwatch's score is not specified. Users report that Ahrefs' auditing tools help identify technical SEO issues effectively, which is essential for maintaining website health.
  • Users on G2 report that Nightwatch's quality of support is exceptional, scoring 9.7 compared to Ahrefs' 8.3. Reviewers mention that Nightwatch's customer service is responsive and helpful, which can be a significant factor for users needing assistance.
Featured Products
Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Browse all 6 pricing plans
Nightwatch
No pricing available
Free Trial
Ahrefs
Free Trial is available
Nightwatch
Free Trial is available
Ratings
Meets Requirements
9.0
441
9.5
32
Ease of Use
8.8
441
9.4
32
Ease of Setup
9.0
182
9.4
21
Ease of Admin
8.8
165
9.5
20
Quality of Support
8.3
368
9.7
32
Has the product been a good partner in doing business?
8.7
158
9.8
20
Product Direction (% positive)
8.9
416
10.0
31
Features by Category
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Competitive IntelligenceHide 8 FeaturesShow 8 Features
8.2
394
Not enough data
Platform Basics
8.4
79
Not enough data
8.5
85
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
71
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
78
Not enough data
8.3
81
Not enough data
8.1
2,582
9.1
155
SEO Auditing & Monitoring
8.2
158
7.5
8
8.7
143
Not enough data
8.6
142
Not enough data
8.5
141
Not enough data
SEO Content & Rankings
9.2
348
8.3
29
8.7
340
8.8
28
8.4
319
9.7
32
7.7
143
9.8
8
8.2
132
Not enough data
SEO Reporting
9.0
338
9.0
29
8.2
164
9.6
8
7.9
147
9.6
8
Feature Not Available
10.0
5
Generative AI
6.1
34
Feature Not Available
6.2
33
Feature Not Available
8.0
207
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
30
Not enough data
Geographic Coverage
8.1
26
Not enough data
7.5
25
Not enough data
7.7
26
Not enough data
Reporting
8.9
31
Not enough data
8.8
29
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
Generative AI
7.2
9
Not enough data
6.5
9
Not enough data
Paid Search IntelligenceHide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.2
285
Not enough data
Tools
Feature Not Available
Not enough data
8.3
77
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
7.2
60
Not enough data
Feature Not Available
Not enough data
9.0
78
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs
Ahrefs
Nightwatch
Nightwatch
Ahrefs and Nightwatch are categorized as SEO Tools
Unique Categories
Nightwatch
Nightwatch is categorized as Local SEO
Reviews
Reviewers' Company Size
Ahrefs
Ahrefs
Small-Business(50 or fewer emp.)
64.6%
Mid-Market(51-1000 emp.)
30.7%
Enterprise(> 1000 emp.)
4.8%
Nightwatch
Nightwatch
Small-Business(50 or fewer emp.)
87.8%
Mid-Market(51-1000 emp.)
12.2%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
Ahrefs
Ahrefs
Marketing and Advertising
36.6%
Computer Software
11.8%
Information Technology and Services
9.7%
Internet
8.2%
Financial Services
2.1%
Other
31.7%
Nightwatch
Nightwatch
Marketing and Advertising
36.6%
Internet
9.8%
Information Technology and Services
9.8%
Online Media
7.3%
Retail
4.9%
Other
31.7%
Most Helpful Reviews
Ahrefs
Ahrefs
Most Helpful Favorable Review
Kathryn C.
KC
Kathryn C.
Verified User in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Most Helpful Critical Review
Narek S.
NS
Narek S.
Verified User in Design

Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...

Nightwatch
Nightwatch
Most Helpful Favorable Review
Verified User
G
Verified User in Internet

The tool allows for the customization which makes it very easy to navigate -- you can simply arrange it to show you the desired data. The dashboard is user-friendly, the tool itself is very powerful and proved to be equipped with the ability for high...

Most Helpful Critical Review
Alternatives
Ahrefs
Ahrefs Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Similarweb
Similarweb
Add Similarweb
Serpstat
Serpstat
Add Serpstat
Nightwatch
Nightwatch Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Serpstat
Serpstat
Add Serpstat
SpyFu
SpyFu
Add SpyFu
Discussions
Ahrefs
Ahrefs Discussions
Ahrefs KD is different from Moz
6 comments
Abhishek P.
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 comments
Qamar M.
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 comments
Rajashekar L.
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
Nightwatch
Nightwatch Discussions
Monty the Mongoose crying
Nightwatch has no discussions with answers