Compare Ahrefs and Moz Pro 
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
Free
Free Trial 1 User Per Month
Ahrefs
Star Rating
(554)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 6 pricing plansMoz Pro
Star Rating
(569)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Entry-Level Pricing
Free Trial 1 User Per Month
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Moz Pro excels in its SEO Auditing capabilities, with a score of 8.4, while Ahrefs outperforms with a score of 8.7, indicating that Ahrefs provides more comprehensive auditing features that users find beneficial for in-depth analysis.
- Reviewers mention that Ahrefs shines in Link Building, achieving a score of 9.2 compared to Moz Pro's 7.8. Users appreciate Ahrefs' extensive database and tools that facilitate effective link-building strategies.
- G2 users highlight that Moz Pro's Keyword Research tools are robust, scoring 8.5, but Ahrefs slightly edges out with a score of 8.7, suggesting that users find Ahrefs' keyword suggestions and metrics more actionable.
- Users on G2 report that both platforms offer valuable Competitor Analysis features, but Ahrefs leads with a score of 9.0, as reviewers mention its ability to provide detailed insights into competitors' strategies, which is crucial for market positioning.
- Reviewers say that while both platforms provide SEO Change Tracking, Ahrefs' score of 8.6 indicates a more user-friendly experience, with users appreciating its intuitive interface for monitoring changes over time.
- Users report that Moz Pro's Content Creation Tools score of 8.2 is helpful, but they find Ahrefs' content insights, scoring 8.2, to be more effective in guiding content strategy, as users mention the actionable recommendations provided by Ahrefs.
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Pricing
Entry-Level Pricing
Ahrefs
Ahrefs Webmaster Tools
Free
Free lifetime plan for any website owner to monitor their website health, keywords, backlinks, and website sessions.
- Site Explorer
- Site Audit
- Website Analytics
Moz Pro
Free Trial
Free Trial
1 User Per Month
A free trial is a great way to test out Moz Pro. Ample limits plus full access to keyword research tools.
- Campaigns - 10
- Keyword Rankings - 1,500 (6,000 total collected search results)
- Mobile Rankings
Free Trial
Ahrefs
Free Trial is available
Moz Pro
Free Trial is available
Ratings
Meets Requirements
9.0
445
8.4
492
Ease of Use
8.8
445
8.6
495
Ease of Setup
9.0
186
8.8
291
Ease of Admin
8.8
166
8.9
229
Quality of Support
8.3
372
8.5
409
Has the product been a good partner in doing business?
8.7
159
8.9
220
Product Direction (% positive)
8.8
420
8.2
486
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
81
Not enough data
8.4
87
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
73
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
80
Not enough data
8.4
83
Not enough data
SEO Auditing & Monitoring
8.2
161
8.1
215
8.7
146
8.4
200
8.6
145
Feature Not Available
8.5
144
8.0
201
SEO Content & Rankings
9.2
351
7.8
418
8.8
343
8.5
427
8.5
322
8.6
418
7.7
146
7.4
210
8.2
135
7.5
189
SEO Reporting
9.0
341
8.4
422
8.2
166
7.7
212
7.9
150
7.4
210
Feature Not Available
6.8
198
Generative AI
6.1
37
Feature Not Available
6.1
36
Feature Not Available
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
30
Not enough data
Geographic Coverage
8.1
26
Not enough data
7.5
25
Not enough data
7.7
26
Not enough data
Reporting
8.9
31
Not enough data
8.8
29
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
Generative AI
7.2
9
Not enough data
6.5
9
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.3
78
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
71
Not enough data
Feature Not Available
Not enough data
7.2
61
Not enough data
Feature Not Available
Not enough data
9.0
79
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Moz Pro are categorized as SEO Tools
Unique Categories
Ahrefs is categorized as Competitive Intelligence, Content Analytics, Media Monitoring, Digital Analytics, Paid Search Intelligence, and AI Writing Assistant
Moz Pro has no unique categories
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.7%
Computer Software
12.1%
Information Technology and Services
9.6%
Internet
8.1%
Financial Services
2.1%
Other
31.5%
Marketing and Advertising
30.9%
Information Technology and Services
9.0%
Computer Software
8.1%
Internet
7.8%
Retail
2.7%
Other
41.5%
Most Helpful Reviews
Ahrefs
Most Helpful Favorable Review
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Most Helpful Critical Review
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
Moz Pro
Most Helpful Favorable Review
Benjamin C.
Verified User in Staffing and Recruiting
Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....
Most Helpful Critical Review
🚀 Eric S.
Verified User in Computer Software
Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.
Kathryn C.
Verified User in Marketing and Advertising
The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....
Benjamin C.
Verified User in Staffing and Recruiting
Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....
Narek S.
Verified User in Design
Once one of the most excellent SEO tools, it became a tool that confused customers with complicated pricing schemes and tried to charge as much as possible. We have been AHREFS customers for almost five years, and their recent changes have made us...
🚀 Eric S.
Verified User in Computer Software
Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.
Discussions
Ahrefs KD is different from Moz
6 comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
5 comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
How to get audit report of my website?
3 comments
MP
The text is a suggestion to use more affordable tools like the SEO checker available at the provided link.Read more
What is Moz Pro used for?
2 comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
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