Compare Adthena and Similarweb 
At a Glance
Market Segments
Mid-Market (35.7% of reviews)
Mid-Market (42.8% of reviews)
Entry-Level Pricing
Contact Us Per Year
$0.00
Adthena
Star Rating
(44)4.4 out of 5
Market Segments
Mid-Market (35.7% of reviews)
Entry-Level Pricing
Contact Us Per Year
Learn more about AdthenaSimilarweb
Star Rating
(1,066)4.5 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Entry-Level Pricing
$0.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in web tracking with a score of 8.4, while Adthena falls short with a score of 7.2, indicating that Similarweb provides more comprehensive insights into website performance.
- Reviewers mention that Similarweb's SEO auditing features are rated at 7.9, which is higher than Adthena's 7.2, suggesting that users find Similarweb more effective for tracking and improving their SEO strategies.
- G2 users highlight that Adthena shines in ad creatives with a score of 8.8, compared to Similarweb's 7.4, indicating that Adthena offers superior tools for creating and managing ad content.
- Users on G2 report that Similarweb's quality of support is rated at 8.7, while Adthena's support is rated significantly higher at 9.5, suggesting that Adthena may provide a better customer service experience.
- Reviewers say that Similarweb's data visualization capabilities are rated at 8.7, which is slightly better than Adthena's 8.3, indicating that users may find Similarweb's reporting tools more user-friendly and insightful.
- Users report that Similarweb has a more extensive reseller database with a score of 9.2, while Adthena does not provide a comparable feature, making Similarweb a better choice for businesses needing detailed market insights.
Pricing
Entry-Level Pricing
Adthena
Annual Subscription Pricing
Contact Us
Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
- Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
Similarweb
Free trial
$0.00
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Adthena
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
8.4
32
8.5
874
Ease of Use
8.5
31
8.6
883
Ease of Setup
8.7
10
8.7
347
Ease of Admin
8.6
11
8.6
291
Quality of Support
9.5
31
8.7
775
Has the product been a good partner in doing business?
8.3
13
8.7
297
Product Direction (% positive)
8.1
30
8.9
832
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Identification
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Enforcement
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Platform Basics
8.5
14
8.3
496
7.2
13
Feature Not Available
Platform Data
7.1
12
Feature Not Available
7.5
8
Feature Not Available
6.4
13
8.1
531
Platform Content
7.4
7
Feature Not Available
Platform Reporting
8.0
14
8.2
531
8.3
13
8.4
534
SEO Auditing & Monitoring
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
157
Not enough data
Feature Not Available
SEO Content & Rankings
Not enough data
7.4
154
Not enough data
8.4
221
Not enough data
8.1
177
Not enough data
7.8
160
Not enough data
8.0
171
SEO Reporting
Not enough data
9.0
224
Not enough data
8.6
203
Not enough data
8.3
188
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.1
280
Not enough data
Feature Not Available
Not enough data
7.7
358
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
351
|
Verified
Segment Trending
Not enough data
8.4
469
|
Verified
Not enough data
7.5
395
Not enough data
8.3
441
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
443
Not enough data
8.4
467
|
Verified
Not enough data
7.6
341
|
Verified
Platform
Not enough data
8.4
478
|
Verified
Not enough data
8.3
411
|
Verified
Not enough data
7.2
329
|
Verified
Not enough data
7.5
319
|
Verified
Not enough data
7.7
349
|
Verified
Not enough data
7.9
328
Platform Insights
Not enough data
7.6
209
Not enough data
7.4
189
Not enough data
7.7
205
Not enough data
7.1
219
Not enough data
8.0
231
Not enough data
8.0
221
Not enough data
7.9
219
Platform Additional Functionality
Not enough data
7.9
217
Not enough data
7.0
171
Platform Basics
7.4
11
8.5
229
8.8
11
7.4
204
8.3
11
8.2
238
Platform Data
8.1
8
7.3
169
8.3
9
7.9
195
6.1
9
8.7
238
7.1
7
7.6
194
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
7.5
106
Not enough data
8.6
136
Not enough data
7.8
110
Metrics
Not enough data
8.0
114
Not enough data
8.3
125
Not enough data
8.3
127
Not enough data
7.9
117
Not enough data
7.7
115
Not enough data
8.7
128
Categories
Categories
Shared Categories
Adthena and Similarweb are categorized as Competitive Intelligence and Paid Search Intelligence
Unique Categories
Adthena is categorized as Brand Protection
Similarweb is categorized as Digital Advertising Intelligence, Market Intelligence, Content Analytics, SEO Tools, and Data as a Service (DaaS)
Reviews
Reviewers' Company Size
Adthena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.9%
Retail
11.6%
Financial Services
9.3%
Public Relations and Communications
4.7%
Legal Services
4.7%
Other
48.8%
Marketing and Advertising
26.7%
Retail
7.4%
Financial Services
6.5%
Information Technology and Services
5.5%
Computer Software
4.2%
Other
49.7%
Most Helpful Reviews
Adthena
Most Helpful Favorable Review
Verified User in Mechanical or Industrial Engineering
The market overview is brilliant, its much easier than using auction insights in Google ads!
Most Helpful Critical Review
Verified User in Biotechnology
Clunky, needs updating for speed, price point,
Similarweb
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Most Helpful Critical Review
Verified User in Retail
Once subscribed, most of the regions we subscribed to had no data or the data we got was laughed at by clients as the discrepancies were unrealistically high. Such a high price and still couldn't get the job done that I was using the free version of other...
Verified User in Mechanical or Industrial Engineering
The market overview is brilliant, its much easier than using auction insights in Google ads!
Sai Ganesh R.
Verified User in Marketing and Advertising
One of the best features is the ability to export custom dashboards in the form of PPTs which saves plenty of time as they can be directly used with minor changes in the presentations. A direct comparison with our competitors of choice helps in benchmarking...
Verified User in Biotechnology
Clunky, needs updating for speed, price point,
Verified User in Retail
Once subscribed, most of the regions we subscribed to had no data or the data we got was laughed at by clients as the discrepancies were unrealistically high. Such a high price and still couldn't get the job done that I was using the free version of other...
Discussions
What does Adthena do?
1 comment
Official Response from Adthena
Adthena is a search intelligence platform that provides competitive analysis, strategic insights, and a team of experts to help brands, marketers, and...Read more
Adthena has no more discussions with answers
ffffff
2 comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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