Compare AdSense and Google Ad Manager 
At a Glance
Market Segments
Small-Business (80.5% of reviews)
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdSense
Star Rating
(250)4.2 out of 5
Market Segments
Small-Business (80.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AdSenseGoogle Ad Manager
Star Rating
(221)4.2 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its SSP functionality, particularly in impression targeting, which received a score of 8.5. Reviewers mention that this feature allows for more precise ad placements, enhancing overall campaign performance.
- Reviewers mention that AdSense shines in ease of use, scoring 8.4 compared to Google Ad Manager's 7.7. Users on G2 appreciate the straightforward setup process, making it a preferred choice for small businesses looking for a user-friendly advertising solution.
- G2 users highlight that Google Ad Manager offers robust bid reporting features, scoring 8.0, which helps advertisers analyze their bidding strategies effectively. Users say this level of detail is crucial for optimizing ad spend.
- Users report that AdSense has a higher score in the quality of support, with a rating of 7.3, compared to Google Ad Manager's 7.0. Reviewers mention that responsive customer service is vital for small businesses that may not have dedicated ad management teams.
- Reviewers mention that Google Ad Manager's floor price feature, rated at 8.0, provides advertisers with better control over their ad pricing strategies, which is particularly beneficial for mid-market users looking to maximize revenue.
- Users on G2 report that AdSense has a better overall product direction score of 7.7, indicating that users feel more confident in the platform's future developments and enhancements, which is essential for businesses planning long-term advertising strategies.
Pricing
Entry-Level Pricing
AdSense
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
AdSense
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
8.8
182
8.6
197
Ease of Use
8.4
183
7.7
194
Ease of Setup
8.3
70
7.5
93
Ease of Admin
8.3
63
7.9
91
Quality of Support
7.3
172
7.0
179
Has the product been a good partner in doing business?
8.8
63
7.8
89
Product Direction (% positive)
7.7
179
7.5
192
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.1
49
SSP
Not enough data
8.1
50
Not enough data
8.5
47
Not enough data
8.0
42
Not enough data
7.5
46
Not enough data
8.0
43
Categories
Categories
Shared Categories
AdSense and Google Ad Manager are categorized as Publisher Ad Server
Unique Categories
AdSense has no unique categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Reviews
Reviewers' Company Size
AdSense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.8%
Entertainment
8.7%
Information Technology and Services
7.8%
Computer & Network Security
7.8%
Internet
5.6%
Other
59.3%
Marketing and Advertising
42.6%
Publishing
6.9%
Internet
6.5%
Newspapers
4.6%
Broadcast Media
4.6%
Other
34.7%
Most Helpful Reviews
AdSense
Most Helpful Favorable Review
Ricardo Andrés P.
Verified User in Security and Investigations
While it is true that ADSENSE provides website owners with a way to earn money through their online content, you must meet certain criteria to be able to monetize, after that it requires that your website has a good traffic of people. say a good number of...
Most Helpful Critical Review
Luis Miguel G.
Verified User in Airlines/Aviation
There are missing add-ons to make navigation faster.
Google Ad Manager
Most Helpful Favorable Review
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
Ricardo Andrés P.
Verified User in Security and Investigations
While it is true that ADSENSE provides website owners with a way to earn money through their online content, you must meet certain criteria to be able to monetize, after that it requires that your website has a good traffic of people. say a good number of...
Hasan R.
Verified User in Broadcast Media
Easy to navigate platform and very robust.
Luis Miguel G.
Verified User in Airlines/Aviation
There are missing add-ons to make navigation faster.
Verified User in Marketing and Advertising
Creative approval process is tedious and it's hard to get clear direction on the issue.
Discussions
What is AdSense used for?
3 comments
AP
Google AdSense is the one of the best advertising program that allows website owners to earn money by displaying ads on their websites. It's like renting out...Read more
why adsense is very prone to being banned?
1 comment
TA
If you go against adsense rules , your account may be banned, especially when you engaged in self ads clickingRead more
Is Google Ad Manager An SSP?
2 comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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