Compare AdRoll and Brandzooka 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
Pay As You Go
$ Unlimited Seats / Month
AdRoll
Star Rating
(631)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansBrandzooka
Star Rating
(44)4.5 out of 5
Market Segments
Small-Business (78.9% of reviews)
Entry-Level Pricing
$ Unlimited Seats / Month
Learn more about BrandzookaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in its Quality of Support with a score of 7.9, while Brandzooka shines with an impressive score of 9.5, indicating that users find Brandzooka's support to be significantly more responsive and helpful.
- Reviewers mention that Brandzooka offers superior Mobile Functionality with a score of 9.2 compared to AdRoll's 8.0, highlighting that Brandzooka provides a more seamless mobile experience for users managing campaigns on-the-go.
- G2 users note that Brandzooka's Fraud Protection features are rated at 8.8, which is notably higher than AdRoll's 7.7, suggesting that Brandzooka provides more robust measures to safeguard against ad fraud.
- Users on G2 indicate that AdRoll's Campaign Optimization capabilities are rated at 7.5, while Brandzooka's score of 7.4 shows that both platforms have room for improvement, but AdRoll is slightly favored in this area.
- Reviewers say that Brandzooka's In-App Ads functionality is rated at 9.0, significantly outperforming AdRoll's 7.7, which suggests that Brandzooka offers more effective solutions for advertising within mobile applications.
- Users report that Brandzooka's Creative Optimization features are rated at 8.7, compared to AdRoll's 7.5, indicating that Brandzooka provides better tools for enhancing ad creativity and effectiveness.
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Demand Side Platform (DSP)
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Brandzooka
Unlimited: Free to Use
$
Unlimited Seats / Month
Brandzooka offers the only free to access DSP in the industry. No sign-up costs, no minimums, no seat licenses.
Free Trial
AdRoll
Free Trial is available
Brandzooka
No trial information availableRatings
Meets Requirements
8.2
528
8.8
32
Ease of Use
8.2
533
8.4
32
Ease of Setup
8.2
319
8.8
17
Ease of Admin
8.1
304
8.4
17
Quality of Support
7.9
506
9.5
32
Has the product been a good partner in doing business?
8.0
303
9.7
17
Product Direction (% positive)
7.0
516
8.2
32
Features by Category
Channel Functionality
8.2
366
8.6
13
Platform Interoperability
7.9
52
Not enough data
Campaign Management
8.0
399
7.6
14
7.6
389
7.4
14
8.1
392
8.9
14
7.0
336
7.0
10
7.7
331
6.5
9
7.8
320
8.5
13
7.7
277
8.8
11
7.7
322
8.1
9
8.1
363
8.6
13
7.5
342
8.7
10
7.5
297
8.3
8
7.8
178
9.0
16
7.9
176
8.7
17
Targeting
7.9
371
8.6
14
8.6
392
9.1
11
8.0
337
8.3
13
7.7
306
8.6
12
Platform
7.7
251
Not enough data
7.3
300
6.4
11
8.1
337
9.0
7
8.0
369
8.5
13
7.9
282
8.3
6
7.5
292
7.2
9
7.5
290
7.6
7
7.8
237
9.4
6
7.7
303
6.7
9
Retargeting
8.5
130
Not enough data
8.3
161
Not enough data
8.1
149
Not enough data
8.3
170
Not enough data
8.2
159
Not enough data
8.3
159
Not enough data
8.3
142
Not enough data
Attribution Modeling
8.3
22
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.6
24
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Marketing
9.2
16
|
Verified
Not enough data
8.8
21
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
Reporting
8.5
27
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
Platform Interoperability
7.5
21
Not enough data
Mobile Functionality
8.0
189
9.2
15
Campaign Management
8.0
399
7.6
14
7.6
389
7.4
14
8.1
392
8.9
14
7.0
336
7.0
10
7.7
331
6.5
9
7.8
320
8.5
13
7.7
277
8.8
11
7.7
322
8.1
9
8.1
363
8.6
13
7.5
342
8.7
10
7.5
297
8.3
8
7.8
178
9.0
16
7.9
176
8.7
17
Targeting
7.9
371
8.6
14
8.6
392
9.1
11
8.0
337
8.3
13
7.7
306
8.6
12
Mobile
7.9
156
8.2
11
7.8
178
9.0
16
7.9
176
8.7
17
Platform
7.7
251
Not enough data
7.3
300
6.4
11
8.1
337
9.0
7
8.0
369
8.5
13
7.9
282
8.3
6
7.5
292
7.2
9
7.5
290
7.6
7
7.8
237
9.4
6
7.7
303
6.7
9
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
9.5
28
Campaign Management
8.0
399
7.6
14
7.6
389
7.4
14
8.1
392
8.9
14
7.0
336
7.0
10
7.7
331
6.5
9
7.8
320
8.5
13
7.7
277
8.8
11
7.7
322
8.1
9
8.1
363
8.6
13
7.5
342
8.7
10
7.5
297
8.3
8
7.8
178
9.0
16
7.9
176
8.7
17
Targeting
7.9
371
8.6
14
8.6
392
9.1
11
8.0
337
8.3
13
7.7
306
8.6
12
Platform
7.7
251
Not enough data
7.3
300
6.4
11
8.1
337
9.0
7
8.0
369
8.5
13
7.9
282
8.3
6
7.5
292
7.2
9
7.5
290
7.6
7
7.8
237
9.4
6
7.7
303
6.7
9
Platform Interoperability
8.1(won by default)
26
Not enough data
Social Functionality
8.0(won by default)
210
Not enough data
Campaign Management
8.0(won by 0.4)
399
7.6
14
7.6(won by 0.2)
389
7.4
14
8.1
392
8.9(won by 0.8)
14
7.0(tied score)
336
7.0(tied score)
10
7.7(won by 1.2)
331
6.5
9
7.8
320
8.5(won by 0.7)
13
7.7
277
8.8(won by 1.1)
11
7.7
322
8.1(won by 0.4)
9
8.1
363
8.6(won by 0.5)
13
7.5
342
8.7(won by 1.2)
10
7.5
297
8.3(won by 0.8)
8
7.8
178
9.0(won by 1.2)
16
7.9
176
8.7(won by 0.8)
17
Targeting
7.9
371
8.6(won by 0.7)
14
8.6
392
9.1(won by 0.5)
11
8.0
337
8.3(won by 0.3)
13
7.7
306
8.6(won by 0.9)
12
Platform
7.7(won by default)
251
Not enough data
7.3(won by 0.9)
300
6.4
11
8.1
337
9.0(won by 0.9)
7
8.0
369
8.5(won by 0.5)
13
7.9
282
8.3(won by 0.4)
6
7.5(won by 0.3)
292
7.2
9
7.5
290
7.6(won by 0.1)
7
7.8
237
9.4(won by 1.6)
6
7.7(won by 1.0)
303
6.7
9
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.0
399
7.6
14
7.6
389
7.4
14
8.1
392
8.9
14
7.0
336
7.0
10
7.7
331
6.5
9
7.8
320
8.5
13
7.7
277
8.8
11
7.7
322
8.1
9
8.1
363
8.6
13
7.5
342
8.7
10
7.5
297
8.3
8
7.8
178
9.0
16
7.9
176
8.7
17
Targeting
7.9
371
8.6
14
8.6
392
9.1
11
8.0
337
8.3
13
7.7
306
8.6
12
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.7
251
Not enough data
7.3
300
6.4
11
8.1
337
9.0
7
8.0
369
8.5
13
7.9
282
8.3
6
7.5
292
7.2
9
7.5
290
7.6
7
7.8
237
9.4
6
7.7
303
6.7
9
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Brandzooka are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Brandzooka has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brandzooka
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.9%
Computer Software
7.2%
Retail
6.1%
Apparel & Fashion
4.8%
Information Technology and Services
4.4%
Other
51.6%
Marketing and Advertising
36.8%
Consumer Goods
7.9%
Entertainment
5.3%
Wine and Spirits
2.6%
Utilities
2.6%
Other
44.7%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Kelly S.
Verified User in Publishing
The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than...
Brandzooka
Most Helpful Favorable Review
Alex T.
Verified User in Marketing and Advertising
I like that I can use Brandzooka for all of my client needs, both big and small. Brandzooka's suite of options enable us to run both small, localized test campaigns as well as national efforts. Their Connected TV capabilities are next level. Their many OTT...
Most Helpful Critical Review
Wágner d.
Verified User
Site is very buggy and needs better UX. Navigating the site can be puzzling.
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Alex T.
Verified User in Marketing and Advertising
I like that I can use Brandzooka for all of my client needs, both big and small. Brandzooka's suite of options enable us to run both small, localized test campaigns as well as national efforts. Their Connected TV capabilities are next level. Their many OTT...
Kelly S.
Verified User in Publishing
The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than...
Wágner d.
Verified User
Site is very buggy and needs better UX. Navigating the site can be puzzling.
Discussions
If you account got suspended will your campaign keep running?
1 comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Africa outreach
1 comment
SB
Hi Chike,
We absolutely can! Just shoot an email to salesteam@brandzooka.com or head over to our site to chat live with a member of our sales team.Read more
What areas are you focused on expanding in the future?
1 comment
AG
Over the coming weeks, you'll see a lot of new solutions rolling out from the development shop. You can expect to see the first all-new software solution...Read more
Brandzooka has no more discussions with answers
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