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- Adobe Marketo Measure (formerly Bizible)
- Nielsen Attribution (formerly Visual IQ)
- Adobe Marketo Measure (formerly Bizible)-vs-Nielsen Attribution (formerly Visual IQ)
Compare Adobe Marketo Measure (formerly Bizible) and Nielsen Attribution (formerly Visual IQ) 
At a Glance
Market Segments
Mid-Market (73.4% of reviews)
Enterprise (52.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor for Pricing
Adobe Marketo Measure (formerly Bizible)
Star Rating
(147)4.7 out of 5
Market Segments
Mid-Market (73.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Marketo Measure (formerly Bizible)Nielsen Attribution (formerly Visual IQ)
Star Rating
(19)3.2 out of 5
Market Segments
Enterprise (52.6% of reviews)
Entry-Level Pricing
Contact Vendor for Pricing
Learn more about Nielsen Attribution (formerly Visual IQ)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Measure excels in Ease of Use with a score of 8.2, while Nielsen Attribution falls short with a score of 5.0, indicating that Marketo's interface is more intuitive and user-friendly.
- Reviewers mention that Adobe Marketo Measure offers superior Quality of Support, scoring 9.6 compared to Nielsen Attribution's 7.0. Users appreciate the responsiveness and helpfulness of Marketo's support team.
- G2 users highlight that Adobe Marketo Measure provides robust Multi-Touch Attribution capabilities, allowing for a more comprehensive view of customer interactions, whereas Nielsen Attribution's offerings in this area are perceived as less effective.
- Users on G2 report that Adobe Marketo Measure's Campaign Insights feature, scoring 8.8, provides actionable data that enhances marketing strategies, while Nielsen Attribution's similar feature only scores 6.7, indicating less effectiveness in delivering insights.
- Reviewers say that Adobe Marketo Measure shines in Customization with a score of 9.2, allowing users to tailor the platform to their specific needs, while Nielsen Attribution's customization options are seen as limited.
- Users report that Adobe Marketo Measure's Omni-Channel Tracking feature, scoring 9.6, is highly praised for its ability to track customer interactions across various channels seamlessly, whereas Nielsen Attribution's tracking capabilities are viewed as less comprehensive.
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Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableNielsen Attribution (formerly Visual IQ)
VISUAL IQ
Contact Vendor for Pricing
Because we understand that no single size fits all, pricing for the Visual IQ Marketing Intelligence Platform is based on your specific needs. Relevant factors include:
- Specific features that best fit your needs
- Type and volume of performance data
- Frequency with which your data is refreshed
Free Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableNielsen Attribution (formerly Visual IQ)
No trial information availableRatings
Meets Requirements
8.9
137
5.9
17
Ease of Use
8.2
137
5.0
17
Ease of Setup
7.6
91
3.9
12
Ease of Admin
8.3
90
6.4
12
Quality of Support
9.6
136
7.0
17
Has the product been a good partner in doing business?
9.4
92
6.3
12
Product Direction (% positive)
9.7
134
6.4
16
Features by Category
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
Not enough data
8.8
18
Not enough data
9.3
15
Not enough data
Lead Management
9.4
11
Not enough data
8.8
10
Not enough data
8.9
14
Not enough data
Marketing Campaigns
9.6
19
Not enough data
8.9
12
Not enough data
8.8
18
Not enough data
8.8
13
Not enough data
9.2
15
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.9
11
Not enough data
8.5
48
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
56
|
Verified
Not enough data
8.3
58
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
9.5
55
|
Verified
Not enough data
8.3
7
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and Nielsen Attribution (formerly Visual IQ) are categorized as Attribution
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Account-Based Analytics, Marketing Analytics, Marketing Resource Management, and Lead-to-Account Matching and Routing
Nielsen Attribution (formerly Visual IQ) has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nielsen Attribution (formerly Visual IQ)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.4%
Internet
14.0%
Marketing and Advertising
12.6%
Information Technology and Services
12.6%
Computer Networking
2.8%
Other
21.7%
Marketing and Advertising
26.3%
Financial Services
21.1%
Retail
10.5%
Airlines/Aviation
10.5%
Publishing
5.3%
Other
26.3%
Most Helpful Reviews
Adobe Marketo Measure (formerly Bizible)
Most Helpful Favorable Review
Alexis M.
Verified User in Marketing and Advertising
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
Most Helpful Critical Review
Verified User in Computer Software
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
Nielsen Attribution (formerly Visual IQ)
Most Helpful Favorable Review
Luca M.
Verified User in Marketing and Advertising
The possibility to easily upload costs makes our budgeting process fast and reliable. VIQ is userfriendly, really easy to use so the learning curve of the platform is fast.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market.
Alexis M.
Verified User in Marketing and Advertising
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
Luca M.
Verified User in Marketing and Advertising
The possibility to easily upload costs makes our budgeting process fast and reliable. VIQ is userfriendly, really easy to use so the learning curve of the platform is fast.
Verified User in Computer Software
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
Verified User in Marketing and Advertising
Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market.
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
Nielsen Attribution (formerly Visual IQ) has no discussions with answers
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