Compare Adobe Marketo Engage and Plumb5 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Small-Business (53.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansPlumb5
Star Rating
(42)4.0 out of 5
Market Segments
Small-Business (53.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Plumb5Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.5, while Plumb5 scores slightly lower at 8.1. Reviewers mention that Marketo's robust automation features allow for more personalized customer interactions.
- Reviewers mention that Plumb5 shines in "A/B Testing" with a score of 8.3 compared to Marketo's 7.9. Users on G2 appreciate Plumb5's user-friendly interface that simplifies the testing process, making it easier to optimize campaigns.
- G2 users highlight the superior "Quality of Support" for Plumb5, scoring 8.9, while Marketo scores 7.4. Users report that Plumb5's support team is responsive and helpful, which is crucial for small businesses needing quick assistance.
- Users say that Adobe Marketo Engage offers better "Lead Management" features, particularly in "Lead Nurturing" with a score of 8.4, compared to Plumb5's 7.7. Reviewers mention that Marketo's advanced nurturing capabilities help in effectively guiding leads through the sales funnel.
- Reviewers mention that Plumb5 provides a more intuitive "Ease of Setup" with a score of 7.8, while Marketo scores lower at 6.6. Users report that Plumb5's straightforward onboarding process is beneficial for small businesses with limited technical resources.
- Users on G2 report that Adobe Marketo Engage has a more comprehensive "Data Quality Management" system, scoring 7.9 compared to Plumb5's 7.6. Reviewers say that Marketo's tools for maintaining data integrity are essential for effective marketing strategies.
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Customer Data Platform (CDP)
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Plumb5
No pricing availableFree Trial
Adobe Marketo Engage
No trial information availablePlumb5
Free Trial is available
Ratings
Meets Requirements
8.4
2,181
7.6
34
Ease of Use
7.3
2,197
7.6
34
Ease of Setup
6.6
1,098
7.8
20
Ease of Admin
7.6
1,076
7.5
19
Quality of Support
7.4
2,059
8.9
34
Has the product been a good partner in doing business?
7.7
1,069
8.5
19
Product Direction (% positive)
8.0
2,153
9.6
32
Features by Category
Email Marketing
8.3
1660
|
Verified
7.6
20
|
Verified
8.7
1649
|
Verified
7.9
20
|
Verified
8.1
1626
|
Verified
8.0
20
|
Verified
8.5
1559
|
Verified
8.1
19
|
Verified
Online Marketing
7.8
1608
|
Verified
7.8
23
|
Verified
7.8
1428
|
Verified
7.7
21
|
Verified
7.9
1481
|
Verified
8.3
15
|
Verified
7.4
1483
|
Verified
8.0
15
|
Verified
7.4
1249
|
Verified
8.1
18
|
Verified
Lead Management
8.5
1262
|
Verified
8.2
20
|
Verified
7.9
1160
|
Verified
7.6
20
|
Verified
8.2
1535
|
Verified
7.6
20
|
Verified
8.2
1497
|
Verified
7.7
20
|
Verified
8.4
1553
|
Verified
7.7
19
|
Verified
8.0
1446
|
Verified
7.8
23
|
Verified
8.3
1460
|
Verified
7.7
19
|
Verified
8.2
1501
|
Verified
7.9
17
|
Verified
Campaign Management
8.3
1513
|
Verified
7.6
16
|
Verified
8.4
1410
|
Verified
7.9
13
|
Verified
7.2
1108
|
Verified
6.7
10
|
Verified
7.0
861
6.5
8
|
Verified
Social
7.3
663
|
Verified
7.7
14
|
Verified
7.5
715
|
Verified
7.4
14
|
Verified
7.6
702
|
Verified
7.4
13
|
Verified
7.5
671
|
Verified
7.6
14
|
Verified
7.5
632
|
Verified
7.3
13
|
Verified
Reporting & Analytics
7.7
1552
|
Verified
8.1
27
|
Verified
7.2
1328
|
Verified
7.6
26
|
Verified
7.2
1147
|
Verified
7.2
20
|
Verified
7.2
1077
|
Verified
6.9
18
|
Verified
6.9
927
|
Verified
7.1
18
|
Verified
Platform
7.7
831
|
Verified
7.3
14
|
Verified
7.9
821
|
Verified
6.8
13
|
Verified
8.4
849
|
Verified
6.8
13
|
Verified
7.7
571
|
Verified
6.7
10
|
Verified
7.2
574
|
Verified
7.0
9
|
Verified
7.7
833
|
Verified
7.4
11
|
Verified
7.6
531
7.2
10
|
Verified
Integration
8.0
847
|
Verified
7.1
12
|
Verified
7.9
798
|
Verified
7.5
12
|
Verified
8.1
727
|
Verified
8.0
9
|
Verified
Lead Intelligence
8.2
292
Not enough data
8.2
297
Not enough data
8.4
310
Not enough data
Lead Management
8.4
334
Not enough data
8.0
300
Not enough data
8.2
309
Not enough data
Marketing Campaigns
8.4
287
Not enough data
8.1
272
Not enough data
8.1
272
Not enough data
8.1
286
|
Verified
Not enough data
8.3
314
Not enough data
Campaign Execution
8.2
295
Not enough data
8.1
282
Not enough data
8.1
272
Not enough data
9.0
134
|
Verified
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
238
Not enough data
8.0
242
Not enough data
8.1
254
Not enough data
Lead Management
8.4
265
Not enough data
8.0
238
Not enough data
8.1
246
Not enough data
Marketing Campaigns
8.2
219
Not enough data
8.0
193
Not enough data
8.0
212
Not enough data
8.0
212
Not enough data
8.1
244
Not enough data
8.4
105
Not enough data
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Plumb5 are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Account-Based Analytics
Plumb5 is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Plumb5
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Real Estate
17.9%
Marketing and Advertising
10.3%
Education Management
10.3%
Computer Software
7.7%
Internet
5.1%
Other
48.7%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Plumb5
Most Helpful Favorable Review
Sujit J.
Verified User in Research
Plumb5 has very effectively integrated automation that is needed to monitor, manage and report on the various marketing channels that are deployed by marketers today.
Most Helpful Critical Review
Verified User in Airlines/Aviation
tracking is worst, always mismatch of data, email and SMS goes only inside SPAM
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Sujit J.
Verified User in Research
Plumb5 has very effectively integrated automation that is needed to monitor, manage and report on the various marketing channels that are deployed by marketers today.
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Verified User in Airlines/Aviation
tracking is worst, always mismatch of data, email and SMS goes only inside SPAM
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Plumb5 has no discussions with answers
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