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- Adobe Marketo Engage-vs-emfluence Marketing Platform
Compare Adobe Marketo Engage and emfluence Marketing Platform 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
Contact Us
$1,000.00 Per Month
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansemfluence Marketing Platform
Star Rating
(94)4.3 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Entry-Level Pricing
$1,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Engage excels in its Automated Email Responses feature, scoring 8.5, while emfluence Marketing Platform is slightly behind at 8.7. Reviewers mention that Marketo's automation capabilities allow for more personalized customer interactions.
- Reviewers mention that emfluence Marketing Platform shines in Quality of Support, with a score of 9.3 compared to Marketo's 7.4. Users on G2 appreciate the responsive customer service and extensive resources available for troubleshooting.
- G2 users highlight that Adobe Marketo Engage offers superior Lead Scoring and Grading capabilities, scoring 8.3, while emfluence falls short at 7.9. Users say that Marketo's scoring system is more robust, allowing for better prioritization of leads.
- Users report that emfluence Marketing Platform has a more user-friendly interface, reflected in its Ease of Use score of 8.5 compared to Marketo's 7.3. Reviewers mention that the intuitive design makes it easier for new users to navigate the platform.
- Reviewers mention that Adobe Marketo Engage provides better Dynamic Content features, scoring 7.8, while emfluence scores 8.2. Users on G2 appreciate Marketo's ability to tailor content based on user behavior, enhancing engagement.
- Users say that emfluence Marketing Platform excels in Campaign Management, with a score of 8.4, while Marketo scores 8.3. Reviewers mention that emfluence's tools for managing events and webinars are particularly effective and user-friendly.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
emfluence Marketing Platform
Small Business
$1,000.00
Per Month
Pricing for active email list size up to 30,000 contacts.
- Unlimited Email Sends
- Unlimited Landing Pages
- Unlimited Support
Free Trial
Adobe Marketo Engage
No trial information availableemfluence Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.4
2,181
8.7
81
Ease of Use
7.3
2,197
8.5
82
Ease of Setup
6.6
1,098
8.5
39
Ease of Admin
7.6
1,076
8.7
37
Quality of Support
7.4
2,059
9.3
76
Has the product been a good partner in doing business?
7.7
1,069
9.5
37
Product Direction (% positive)
8.0
2,153
9.3
80
Features by Category
Email Marketing
8.3
1660
|
Verified
8.6
70
|
Verified
8.7
1649
|
Verified
9.2
71
|
Verified
8.1
1626
|
Verified
8.8
71
|
Verified
8.5
1559
|
Verified
8.7
53
|
Verified
Online Marketing
7.8
1608
|
Verified
8.4
49
|
Verified
7.8
1428
|
Verified
8.2
42
|
Verified
7.9
1481
|
Verified
8.6
44
|
Verified
7.4
1483
|
Verified
8.4
50
|
Verified
7.4
1249
|
Verified
8.5
8
Lead Management
8.5
1262
|
Verified
8.0
31
|
Verified
7.9
1160
|
Verified
8.0
41
|
Verified
8.2
1535
|
Verified
8.5
45
|
Verified
8.2
1497
|
Verified
7.9
29
|
Verified
8.4
1553
|
Verified
8.4
31
|
Verified
8.0
1446
|
Verified
8.0
22
|
Verified
8.3
1460
|
Verified
8.2
27
|
Verified
8.2
1501
|
Verified
8.0
23
|
Verified
Campaign Management
8.3
1513
|
Verified
8.4
40
|
Verified
8.4
1410
|
Verified
8.8
31
|
Verified
7.2
1108
|
Verified
8.8
38
|
Verified
7.0
861
Feature Not Available
Social
7.3
663
|
Verified
Feature Not Available
7.5
715
|
Verified
Feature Not Available
7.6
702
|
Verified
8.7
31
|
Verified
7.5
671
|
Verified
Feature Not Available
7.5
632
|
Verified
Feature Not Available
Reporting & Analytics
7.7
1552
|
Verified
8.9
59
|
Verified
7.2
1328
|
Verified
8.6
39
|
Verified
7.2
1147
|
Verified
Feature Not Available
7.2
1077
|
Verified
Feature Not Available
6.9
927
|
Verified
Feature Not Available
Platform
7.7
831
|
Verified
8.5
28
|
Verified
7.9
821
|
Verified
Feature Not Available
8.4
849
|
Verified
9.1
32
|
Verified
7.7
571
|
Verified
Feature Not Available
7.2
574
|
Verified
8.4
16
|
Verified
7.7
833
|
Verified
9.3
28
|
Verified
7.6
531
Feature Not Available
Integration
8.0
847
|
Verified
8.5
28
|
Verified
7.9
798
|
Verified
8.0
17
|
Verified
8.1
727
|
Verified
9.2
12
Lead Intelligence
8.2
292
Not enough data
8.2
297
Not enough data
8.4
310
Not enough data
Lead Management
8.4
334
Not enough data
8.0
300
Not enough data
8.2
309
Not enough data
Marketing Campaigns
8.4
287
Not enough data
8.1
272
Not enough data
8.1
272
Not enough data
8.1
286
|
Verified
Not enough data
8.3
314
Not enough data
Campaign Execution
8.2
295
Not enough data
8.1
282
Not enough data
8.1
272
Not enough data
9.0
134
|
Verified
Not enough data
Lead Intelligence
8.2
238
Not enough data
8.0
242
Not enough data
8.1
254
Not enough data
Lead Management
8.4
265
Not enough data
8.0
238
Not enough data
8.1
246
Not enough data
Marketing Campaigns
8.2
219
Not enough data
8.0
193
Not enough data
8.0
212
Not enough data
8.0
212
Not enough data
8.1
244
Not enough data
8.4
105
Not enough data
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and emfluence Marketing Platform are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence, Account Data Management, Mobile Marketing, and Account-Based Analytics
emfluence Marketing Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
emfluence Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Marketing and Advertising
20.9%
Insurance
4.4%
Food & Beverages
4.4%
Financial Services
4.4%
Banking
4.4%
Other
61.5%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
emfluence Marketing Platform
Most Helpful Favorable Review
Andrew R.
Verified User in Construction
The calendar and dashboards are easy to digest and the contact import system is simple and easy to use.
Most Helpful Critical Review
Verified User in Marketing and Advertising
It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Andrew R.
Verified User in Construction
The calendar and dashboards are easy to digest and the contact import system is simple and easy to use.
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Verified User in Marketing and Advertising
It is not intuitive or user friendly. I needed to be trained on the tool, but in a pinch, you shouldn't need to be. Content is not easily loadable, and you don't get a URL to load content into HTML coded emails. Contacts are also not intuitive and you can't...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Do you offer integrations with other software?
1 comment
Official Response from emfluence Marketing Platform
The emfluence Marketing Platform has integrations with both Microsoft Dynamics and Salesforce. We are also connected to Zapier and offer custom integrations...Read more
What products are available in the emfluence Marketing Platform?
1 comment
Official Response from emfluence Marketing Platform
emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,...Read more
What is your onboarding process?
1 comment
Official Response from emfluence Marketing Platform
All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)....Read more
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