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- Adobe Experience Cloud-vs-HubSpot Marketing Hub
Compare Adobe Experience Cloud and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (43.3% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Adobe Experience Cloud
Star Rating
(5,342)4.1 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Experience CloudHubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, making it a preferred choice for small businesses looking for a user-friendly interface, while Adobe Experience Cloud, with a score of 7.3, is noted for its steeper learning curve.
- Reviewers mention that HubSpot's email marketing features, particularly in building and personalizing emails (8.8) and sending outbound emails (8.9), are superior, whereas Adobe's email marketing capabilities, while strong, score slightly lower at 8.3 and 8.7 respectively.
- G2 users highlight HubSpot's quality of support (8.7) as a significant advantage, with many praising the responsiveness and helpfulness of the support team, compared to Adobe's support rating of 7.5, which some users find lacking in timely assistance.
- Users on G2 report that HubSpot's lead management features, particularly in online behavior tracking (8.3) and lead nurturing (8.5), are robust and effective, while Adobe's corresponding features score slightly lower, indicating a less intuitive experience for managing leads.
- Reviewers mention that HubSpot's campaign management tools, especially the campaign dashboard (8.4), provide a clear overview and ease of tracking, while Adobe's campaign management features, although competent, receive a slightly lower score of 8.1, indicating room for improvement.
- Users say that HubSpot's integration capabilities, particularly with CRM and email marketing (7.9), are seamless and user-friendly, while Adobe's integrations, although extensive, are noted to be more complex, with a score of 8.3, which may require more technical expertise to navigate effectively.
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Pricing
Entry-Level Pricing
Adobe Experience Cloud
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Experience Cloud
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
4,477
8.5
8,637
Ease of Use
7.3
4,507
8.6
9,463
Ease of Setup
6.7
2,154
8.1
5,352
Ease of Admin
7.6
2,104
8.5
4,500
Quality of Support
7.5
4,152
8.7
8,184
Has the product been a good partner in doing business?
7.8
2,067
8.8
4,421
Product Direction (% positive)
7.8
4,391
8.8
8,296
Features by Category
Email Marketing
Not enough data
8.8
4894
|
Verified
Not enough data
8.9
4764
|
Verified
Not enough data
8.6
4767
|
Verified
Not enough data
8.8
4477
|
Verified
Online Marketing
Not enough data
8.5
4633
|
Verified
Not enough data
8.3
3978
|
Verified
Not enough data
8.1
3698
|
Verified
Not enough data
8.2
4231
|
Verified
Not enough data
8.1
3891
|
Verified
Lead Management
Not enough data
8.6
4419
|
Verified
Not enough data
8.2
4166
|
Verified
Not enough data
8.4
4270
|
Verified
Not enough data
8.0
3785
|
Verified
Not enough data
8.5
4211
|
Verified
Not enough data
8.3
3955
|
Verified
Not enough data
8.4
3934
|
Verified
Not enough data
8.4
3936
|
Verified
Campaign Management
Not enough data
8.2
3544
|
Verified
Not enough data
8.0
3143
|
Verified
Not enough data
8.0
3101
|
Verified
Not enough data
7.3
2259
|
Verified
Social
Not enough data
7.8
3217
|
Verified
Not enough data
8.3
3617
|
Verified
Not enough data
8.2
3586
|
Verified
Not enough data
8.1
3464
|
Verified
Not enough data
7.8
2694
|
Verified
Reporting & Analytics
Not enough data
8.3
4597
|
Verified
Not enough data
8.1
4276
|
Verified
Not enough data
7.6
3441
|
Verified
Not enough data
7.6
3126
|
Verified
Not enough data
7.7
3558
|
Verified
Platform
Not enough data
8.0
2923
|
Verified
Not enough data
8.5
2957
|
Verified
Not enough data
8.7
2923
|
Verified
Not enough data
8.0
1934
|
Verified
Not enough data
7.5
1827
|
Verified
Not enough data
8.6
2761
|
Verified
Not enough data
8.0
2008
|
Verified
Integration
Not enough data
8.4
2934
|
Verified
Not enough data
8.1
2631
|
Verified
Not enough data
8.1
2422
|
Verified
Lead Intelligence
Not enough data
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Lead Management
Not enough data
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Marketing Campaigns
Not enough data
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Campaign Execution
Not enough data
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Messenger
Not enough data
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Channels
Not enough data
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Customers
Not enough data
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Design and Customization
Not enough data
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Campaigns
Not enough data
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Integrations
Not enough data
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Generative AI
Not enough data
6.2
20
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
469
Not enough data
8.6
552
Platform Reporting
Not enough data
8.5
568
Not enough data
8.6
611
Content & Collaboration
Not enough data
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Social Management
Not enough data
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
Not enough data
8.1
479
Social Functionality
Not enough data
8.2
1170
Campaign Management
Not enough data
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Platform
Not enough data
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Page Customization
Not enough data
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Page Optimization
Not enough data
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Integrations
Not enough data
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Generative AI
Not enough data
Feature Not Available
Lead Intelligence
Not enough data
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Lead Management
Not enough data
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Marketing Campaigns
Not enough data
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adobe Experience Cloud and HubSpot Marketing Hub are categorized as Marketing Platforms
Unique Categories
Adobe Experience Cloud is categorized as Other Product Suites
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Pop-Up Builder
Reviews
Reviewers' Company Size
Adobe Experience Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.9%
Marketing and Advertising
12.7%
Information Technology and Services
11.1%
Internet
4.9%
Financial Services
4.0%
Other
51.4%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Adobe Experience Cloud
Most Helpful Favorable Review
Verified User in Consulting
The platform is a much more refined and modern approach to marketing than Adobe's previous offerings, with clearer UI and fully fledged tools.
Most Helpful Critical Review
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Consulting
The platform is a much more refined and modern approach to marketing than Adobe's previous offerings, with clearer UI and fully fledged tools.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
Adobe Experience Cloud has no discussions with answers
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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