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- Adobe Campaign-vs-Adobe Journey Optimizer
Compare Adobe Campaign and Adobe Journey Optimizer 
At a Glance
Market Segments
Small-Business (37.5% of reviews)
Small-Business (38.7% of reviews)
Entry-Level Pricing
No pricing available
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Adobe Campaign
Star Rating
(348)4.1 out of 5
Market Segments
Small-Business (37.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAdobe Journey Optimizer
Star Rating
(33)4.3 out of 5
Market Segments
Small-Business (38.7% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in "Automated Email Responses" with a score of 8.1, highlighting its robust automation capabilities that streamline email marketing efforts. In contrast, Adobe Journey Optimizer also performs well in this area with a score of 8.2, but users mention that its automation features are more intuitive and user-friendly.
- Reviewers mention that Adobe Campaign's "Manage Email Deliverability" feature scores 7.9, indicating some challenges in ensuring emails reach their intended recipients. Conversely, Adobe Journey Optimizer shines with a score of 8.2, with users praising its effective deliverability management tools that enhance campaign success rates.
- G2 users highlight Adobe Journey Optimizer's superior "Dynamic Segmentation" capabilities, scoring 8.8, which allows for more precise targeting of audiences based on real-time data. Adobe Campaign, while competent with a score of 8.0, is noted by users as less flexible in adapting to changing audience behaviors.
- Users on G2 report that Adobe Journey Optimizer's "Journey Optimization" feature, scoring 8.6, provides a more comprehensive view of customer interactions, enabling better decision-making. In comparison, Adobe Campaign's score of 8.3 in this area suggests it lacks some of the advanced analytics that users find beneficial in Journey Optimizer.
- Reviewers say that Adobe Campaign's "Quality of Support" is rated at 7.8, with some users expressing concerns about response times. In contrast, Adobe Journey Optimizer receives a higher score of 8.3, with users praising the prompt and helpful support they receive, which enhances their overall experience.
- Users report that Adobe Journey Optimizer's "Campaign Management" features, scoring 8.3, are more streamlined and easier to navigate compared to Adobe Campaign's score of 8.1. Reviewers mention that the user interface in Journey Optimizer is more modern and intuitive, making it easier for teams to manage their campaigns effectively.
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Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAdobe Journey Optimizer
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Free Trial
Adobe Campaign
No trial information availableAdobe Journey Optimizer
No trial information availableRatings
Meets Requirements
8.5
292
8.4
23
Ease of Use
7.3
295
7.6
24
Ease of Setup
6.8
103
7.2
16
Ease of Admin
7.4
102
7.3
11
Quality of Support
7.8
282
8.5
24
Has the product been a good partner in doing business?
7.8
101
8.5
10
Product Direction (% positive)
7.7
288
8.4
22
Features by Category
Email Marketing
Not enough data
9.6
8
Not enough data
8.8
8
Not enough data
9.4
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
9.4
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
8.1
8
Reporting & Analytics
Not enough data
9.6
8
Not enough data
8.5
8
Platform
Not enough data
9.2
8
Not enough data
7.7
8
Not enough data
8.5
8
Generative AI
Not enough data
7.3
8
Not enough data
7.3
8
Integration
Not enough data
8.8
8
Not enough data
8.1
7
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
8
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.5
10
Not enough data
9.2
10
Targeting
Not enough data
8.8
10
Not enough data
8.6
6
Triggered Content
Not enough data
8.9
6
Not enough data
8.1
9
Not enough data
8.1
9
Personalized Content
Not enough data
8.5
9
Not enough data
8.1
6
Not enough data
8.3
10
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
8.4
15
8.6
14
|
Verified
7.7
17
Platform Data
8.3
14
|
Verified
8.3
17
8.1
12
|
Verified
8.1
17
8.6
14
|
Verified
8.4
17
8.6
14
|
Verified
8.0
17
Platform Additional Functionality
8.6
12
Feature Not Available
8.2
13
|
Verified
7.9
17
8.3
12
|
Verified
8.0
17
Analysis
8.4
18
|
Verified
8.6
6
8.4
20
|
Verified
8.3
6
8.2
17
|
Verified
7.2
6
8.1
18
|
Verified
6.9
6
Campaigns
8.6
19
8.7
5
8.8
19
|
Verified
8.3
6
8.6
18
|
Verified
8.1
6
9.0
16
|
Verified
7.5
6
8.3
18
|
Verified
10.0
5
8.6
17
|
Verified
9.4
6
Engagement
8.1
17
|
Verified
9.2
6
Platform
8.4
20
|
Verified
9.7
6
8.6
20
|
Verified
8.9
6
8.4
19
|
Verified
8.0
5
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Adobe Journey Optimizer are categorized as Mobile Marketing and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Marketing Automation
Adobe Journey Optimizer is categorized as SMS Marketing, Email Template Builder, Personalization Engines, Push Notification, and Email Marketing
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Information Technology and Services
6.0%
Computer Software
4.2%
Financial Services
3.9%
Retail
3.3%
Other
66.7%
Marketing and Advertising
16.1%
Airlines/Aviation
9.7%
Retail
6.5%
Legal Services
6.5%
Insurance
6.5%
Other
54.8%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Thomas B.
Verified User in Sports
Not entirely user-friendly. Do not use without instructions/tutorial.
Adobe Journey Optimizer
Most Helpful Favorable Review
Tanushree S.
Verified User in Information Technology and Services
Real-time data getting rid of data collection in silos
Most Helpful Critical Review
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Tanushree S.
Verified User in Information Technology and Services
Real-time data getting rid of data collection in silos
Thomas B.
Verified User in Sports
Not entirely user-friendly. Do not use without instructions/tutorial.
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Adobe Journey Optimizer has no discussions with answers
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