Compare Adobe Audience Manager and Oracle Data Cloud 
At a Glance
Market Segments
Enterprise (64.5% of reviews)
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(34)4.1 out of 5
Market Segments
Enterprise (64.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerOracle Data Cloud
Star Rating
(44)4.0 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Audience Manager excels in 1st-Party Data Integration with a score of 8.8, while Oracle Data Cloud shines in 3rd-Party Data Integration, achieving a higher score of 9.3. Reviewers mention that the seamless integration capabilities of Oracle allow for more comprehensive data utilization.
- Reviewers say that Oracle Data Cloud offers superior Audience Segmentation features, scoring 9.5 compared to Adobe's 8.6. Users on G2 highlight the advanced segmentation tools in Oracle that enable more precise targeting for marketing campaigns.
- Users report that Adobe Audience Manager has a robust ROI Tracking feature with a score of 9.0, which is particularly beneficial for enterprises looking to measure campaign effectiveness. In contrast, Oracle Data Cloud's ROI Tracking is not rated, indicating a potential gap in this area.
- Reviewers mention that the Quality of Support for Oracle Data Cloud is rated higher at 8.4 compared to Adobe's 7.4. Users on G2 appreciate the responsive customer service and extensive resources available for Oracle users.
- G2 users highlight that Adobe Audience Manager's Custom Reports feature scores 8.0, which is slightly lower than Oracle's 8.5. Users report that Oracle's reporting capabilities provide more flexibility and customization options, making it easier to derive insights.
- Users say that both platforms have strong Data Export Tools, each scoring 8.7, but Oracle Data Cloud's performance and reliability score of 9.2 outshines Adobe's 8.8, indicating a more stable experience for users during high-demand periods.
Featured Products
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Reaktion
(3)
Data Management Platform (DMP)
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Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableOracle Data Cloud
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableOracle Data Cloud
No trial information availableRatings
Meets Requirements
8.3
24
8.7
32
Ease of Use
7.7
27
8.1
32
Ease of Setup
7.4
9
7.7
13
Ease of Admin
6.9
6
8.3
10
Quality of Support
7.4
22
8.4
30
Has the product been a good partner in doing business?
8.1
6
8.5
11
Product Direction (% positive)
7.6
24
8.0
29
Features by Category
Data Integration
8.8
17
9.2
6
Feature Not Available
8.8
7
7.9
16
9.3
9
7.6
16
8.3
15
7.3
15
8.5
13
Feature Not Available
8.7
9
Data Analysis & Optimization
8.6
16
9.5
10
8.5
13
8.4
15
7.8
17
8.8
14
8.0
16
8.5
8
Platform
8.3
16
8.7
13
8.3
15
8.6
13
Feature Not Available
9.2
10
8.2
14
8.3
9
8.2
11
9.0
10
Marketing Operations
Not enough data
9.0
5
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Audience Manager and Oracle Data Cloud are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Oracle Data Cloud is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.9%
Financial Services
9.7%
Broadcast Media
9.7%
Internet
6.5%
Consumer Goods
6.5%
Other
54.8%
Marketing and Advertising
22.5%
Information Technology and Services
20.0%
Retail
10.0%
Financial Services
7.5%
Health, Wellness and Fitness
5.0%
Other
35.0%
Most Helpful Reviews
Adobe Audience Manager
Most Helpful Favorable Review
Verified User in Broadcast Media
Integration with other adobe analytics products, capacity, reporting capabilities.
Most Helpful Critical Review
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Oracle Data Cloud
Most Helpful Favorable Review
Corey B.
Verified User in Marketing and Advertising
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out.
Verified User in Broadcast Media
Integration with other adobe analytics products, capacity, reporting capabilities.
Corey B.
Verified User in Marketing and Advertising
Not only does Datalogix have the most expansive set of predetermined purchase based targeting segments in the market, they are willing to create custom segments to fit your clients' needs. Their support staff is attentive and they are willing to negotiate...
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Verified User in Marketing and Advertising
Total lack of transparency in their retailer makeup for creating audiences as well as who is included in reporting out.
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 comment
PJ
YesRead more
Adobe Audience Manager has no more discussions with answers
Oracle Data Cloud has no discussions with answers
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