Compare Adobe Analytics and Google Analytics 
At a Glance
Market Segments
Enterprise (42.2% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,013)4.1 out of 5
Market Segments
Enterprise (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics
Star Rating
(6,441)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Ease of Setup with a score of 7.9, making it more user-friendly for small businesses. In contrast, Adobe Analytics has a lower score of 6.9, which reviewers mention can lead to a steeper learning curve for new users.
- Reviewers mention that Google Analytics provides superior Real-Time Reporting capabilities, scoring 8.9 compared to Adobe's 8.3. Users appreciate the immediate insights that help them make quick decisions, while Adobe users feel it lacks in this area.
- G2 users highlight Google Analytics' strength in Custom Reports and Dashboards, scoring 8.5, which allows for tailored insights. Adobe Analytics, with a score of 8.4, is noted for its reporting but lacks the same level of customization, according to reviewers.
- Users on G2 report that Google Analytics shines in Engagement Metrics, scoring 8.7, which helps businesses track user interactions effectively. Adobe Analytics, while close with a score of 8.4, is seen as less intuitive in tracking these metrics.
- Reviewers mention that Google Analytics has a more robust Audience Insights feature, scoring 8.9, which allows for better user segmentation. Adobe Analytics, with a score of 8.5, is effective but lacks some of the depth that Google offers, according to user feedback.
- Users say that Google Analytics is favored for its Cost-Effectiveness, especially for small businesses, as it offers a free tier that many find sufficient. Adobe Analytics, while powerful, is often viewed as more suitable for larger enterprises due to its higher pricing structure, as noted by reviewers.
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Digital Analytics
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.5
831
9.0
5,350
Ease of Use
7.4
835
7.8
5,377
Ease of Setup
6.9
274
7.9
2,584
Ease of Admin
7.6
270
8.2
2,532
Quality of Support
7.7
756
7.5
4,444
Has the product been a good partner in doing business?
8.0
271
8.3
2,320
Product Direction (% positive)
7.5
793
8.5
5,233
Features by Category
Metrics
8.6
556
9.0
3878
8.4
550
8.7
3863
8.4
558
8.7
3804
8.4
531
8.6
3486
8.4
517
8.4
3256
8.0
496
8.4
3464
8.1
516
8.5
3514
8.4
522
8.6
3578
8.1
487
8.2
3171
Reporting
8.2
547
Feature Not Available
8.2
535
8.5
3415
8.1
508
8.2
3132
8.4
527
8.4
3371
8.0
466
8.5
3312
7.9
450
8.3
2992
8.4
550
8.5
3530
Other
8.4
507
8.5
3560
8.3
485
8.5
3378
8.0
453
8.4
3168
8.4
502
8.7
3303
8.4
429
8.5
2581
8.0
388
8.0
2312
8.1
413
8.2
2686
Administration
8.0
408
8.5
2507
8.1
398
8.2
2219
8.3
504
8.9
3341
8.4
485
8.9
3449
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.2
179
8.9
1145
8.5
183
8.8
1105
8.5
176
9.1
1117
Tracking & Reporting
8.6
179
8.6
989
8.3
185
8.9
1132
8.3
181
8.5
1039
8.6
194
8.8
1147
8.4
186
8.7
1092
8.5
178
8.6
1067
Metrics
8.8
54
8.8
202
8.5
54
8.6
199
Feature Not Available
8.7
193
Feature Not Available
8.5
202
Feature Not Available
8.8
206
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
8.9
41
Not enough data
8.5
39
Not enough data
Decision Making
Feature Not Available
Not enough data
8.7
40
Not enough data
8.8
41
Not enough data
8.6
38
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tools
Not enough data
8.3
1071
Not enough data
8.9
1438
Not enough data
8.4
1202
Metrics
Not enough data
8.9
1410
Not enough data
8.9
1445
Not enough data
8.9
1447
Not enough data
8.7
1363
Not enough data
8.7
1378
Not enough data
8.4
1315
Metrics
8.8
54
8.8
202
8.5
54
8.6
199
Feature Not Available
8.7
193
Feature Not Available
8.5
202
Feature Not Available
8.8
206
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Audience Intelligence Platforms and Predictive Analytics
Google Analytics is categorized as Content Analytics
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Information Technology and Services
8.4%
Financial Services
5.1%
Retail
5.0%
Computer Software
4.9%
Other
62.4%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
My biggest gripe about it is that it isn't very intuitive. There are a lot of data points, but it's hard to really understand what the bigger picture story behind the numbers really mean between all the specific terms - users vs. new users vs. sessions,...
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Alex G.
Verified User in Marketing and Advertising
I do not like that there are not options for me to customize my experience in Ad Hoc. For example, there are approximately 250 report suites that I have access to, however, I use 10-20 ib a regular basis. I'd like the option to "favorite" these so that I...
Verified User in Non-Profit Organization Management
My biggest gripe about it is that it isn't very intuitive. There are a lot of data points, but it's hard to really understand what the bigger picture story behind the numbers really mean between all the specific terms - users vs. new users vs. sessions,...
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
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