Compare Adobe Analytics and Google Analytics 
At a Glance
Market Segments
Enterprise (43.9% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,069)4.1 out of 5
Market Segments
Enterprise (43.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics
Star Rating
(6,445)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that Google Analytics excels in "Ease of Setup" with a score of 7.9, while Adobe Analytics falls behind at 6.9. Reviewers mention that Google Analytics provides a more straightforward onboarding process, making it ideal for small businesses.
- Reviewers mention that Google Analytics has superior "Real-Time Reporting" capabilities, scoring 8.8 compared to Adobe Analytics' 8.2. Users appreciate the immediate insights they can gain from Google Analytics, which helps in making quick decisions during campaigns.
- Users say that Google Analytics shines in "Custom Event Tracking" with a score of 8.5, while Adobe Analytics scores slightly higher at 8.6. However, reviewers note that Google Analytics offers a more user-friendly interface for setting up custom events, making it easier for non-technical users.
- G2 users report that Google Analytics has a better "User Segmentation" feature, scoring 8.8 compared to Adobe Analytics' 8.5. Reviewers mention that Google Analytics allows for more intuitive segmentation, which is crucial for targeted marketing efforts.
- Reviewers mention that Adobe Analytics offers more advanced "Attribution" models, scoring 8.3, while Google Analytics also scores 8.5. However, users report that Adobe's attribution capabilities are more complex and may require a steeper learning curve.
- Users report that Google Analytics provides a more comprehensive "Dashboard" experience with a score of 8.8, compared to Adobe Analytics' 8.6. Reviewers appreciate the customizable nature of Google Analytics dashboards, which allows for tailored reporting that meets specific business needs.
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Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.5
833
9.0
5,355
Ease of Use
7.4
889
7.8
5,382
Ease of Setup
6.9
325
7.9
2,589
Ease of Admin
7.6
272
8.2
2,535
Quality of Support
7.7
758
7.5
4,449
Has the product been a good partner in doing business?
8.0
273
8.3
2,323
Product Direction (% positive)
7.5
795
8.5
5,238
Features by Category
Metrics
8.6
557
9.0
3882
8.4
551
8.7
3867
8.4
559
8.7
3808
8.4
532
8.6
3490
8.4
518
8.4
3260
8.0
497
8.4
3468
8.1
517
8.5
3518
8.4
523
8.6
3582
8.1
488
8.2
3175
Reporting
8.2
548
Feature Not Available
8.2
536
8.5
3419
8.1
509
8.2
3136
8.4
528
8.4
3375
8.0
467
8.5
3316
7.9
451
8.3
2996
8.4
551
8.5
3534
Other
8.4
508
8.5
3564
8.3
486
8.5
3382
8.0
454
8.4
3172
8.4
503
8.7
3307
8.4
430
8.5
2585
8.0
389
8.0
2316
8.1
414
8.2
2690
Administration
8.0
409
8.5
2511
8.1
399
8.2
2223
8.3
505
8.9
3345
8.4
486
8.9
3453
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.2
180
8.9
1147
8.5
184
8.8
1107
8.5
177
9.1
1119
Tracking & Reporting
8.6
180
8.6
991
8.3
186
8.9
1134
8.3
182
8.5
1041
8.6
195
8.9
1149
8.4
187
8.7
1094
8.5
179
8.6
1069
Metrics
8.8
55
8.8
204
8.5
55
8.6
201
Feature Not Available
8.7
195
Feature Not Available
8.5
204
Feature Not Available
8.8
208
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Data Analysis
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
8.9
42
Not enough data
8.5
40
Not enough data
Decision Making
Feature Not Available
Not enough data
8.6
41
Not enough data
8.8
42
Not enough data
8.5
39
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tools
Not enough data
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Metrics
Not enough data
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Metrics
8.8
55
8.8
204
8.5
55
8.6
201
Feature Not Available
8.7
195
Feature Not Available
8.5
204
Feature Not Available
8.8
208
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Audience Intelligence Platforms and Predictive Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.8%
Information Technology and Services
8.1%
Financial Services
5.7%
Retail
5.3%
Computer Software
4.7%
Other
62.4%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Most Helpful Reviews
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Most Helpful Critical Review
Verified User in Banking
The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Verified User in Publishing
Many of the metrics have hidden definitions that cause major confusion for many users. Sessions at the hit level are not in fact total sessions, just entry sessions for that hit. The sampling also gets to the point where the data is unusable, even on the...
Paul L.
Verified User in Information Technology and Services
The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Banking
The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.
Verified User in Publishing
Many of the metrics have hidden definitions that cause major confusion for many users. Sessions at the hit level are not in fact total sessions, just entry sessions for that hit. The sampling also gets to the point where the data is unusable, even on the...
Discussions
What else are you using adobe analytics for?
1 comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.
1 comment
G2
yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like...Read more
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
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