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- Zeta Programmatic, Formerly Sizmek
- Adobe Advertising Cloud-vs-Zeta Programmatic, Formerly Sizmek
Compare Adobe Advertising Cloud and Zeta Programmatic, Formerly Sizmek 
At a Glance
Market Segments
Mid-Market (34.7% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(99)3.7 out of 5
Market Segments
Mid-Market (34.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudZeta Programmatic, Formerly Sizmek
Star Rating
(262)3.7 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zeta Programmatic, Formerly SizmekSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Advertising Cloud excels in Ad Templates with a score of 8.5, making it easier for marketers to create visually appealing ads quickly. In contrast, Zeta Programmatic's ad creation tools, while strong, received a lower score of 8.3, indicating that users may find Adobe's templates more versatile.
- Reviewers mention that Adobe's Campaign Scheduling feature stands out with a perfect score of 9.2, allowing for precise timing in ad placements. Zeta Programmatic, while competent, scored 7.4 in this area, suggesting that users may find Adobe's scheduling capabilities more robust and user-friendly.
- G2 users highlight that Adobe Advertising Cloud's Custom Reports feature is highly rated at 8.2, providing detailed insights tailored to user needs. Zeta Programmatic's custom reporting scored lower at 7.7, which may limit users looking for in-depth analytics.
- Users on G2 report that Adobe's Fraud Protection feature is rated at 7.7, indicating a solid level of security against ad fraud. In comparison, Zeta Programmatic's fraud protection received a lower score of 7.2, which may raise concerns for users prioritizing security in their advertising efforts.
- Reviewers mention that Adobe's Mobile Rich Media Capabilities are impressive, scoring 8.8, which enhances user engagement on mobile platforms. Zeta Programmatic's capabilities in this area scored 7.6, suggesting that Adobe may offer a more compelling mobile experience.
- Users say that Adobe Advertising Cloud's Budget Pacing feature, rated at 8.0, allows for effective management of ad spend over time. Zeta Programmatic's score of 7.5 indicates that while it offers budget management, it may not be as effective or intuitive as Adobe's solution.
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Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableZeta Programmatic, Formerly Sizmek
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableZeta Programmatic, Formerly Sizmek
No trial information availableRatings
Meets Requirements
7.6
90
7.6
232
Ease of Use
6.8
88
7.1
232
Ease of Setup
6.2
48
6.9
155
Ease of Admin
7.2
49
7.0
148
Quality of Support
7.5
85
7.8
228
Has the product been a good partner in doing business?
7.7
50
7.7
154
Product Direction (% positive)
7.1
90
6.8
232
Features by Category
Channel Functionality
7.8
34
8.0
181
Platform Interoperability
8.3
6
Not enough data
Campaign Management
8.1
53
|
Verified
7.4
176
|
Verified
8.2
51
|
Verified
7.3
150
|
Verified
7.6
48
|
Verified
7.8
128
|
Verified
7.8
46
|
Verified
7.2
134
|
Verified
8.0
47
|
Verified
7.3
132
|
Verified
7.7
27
7.6
107
|
Verified
7.7
38
|
Verified
7.2
99
|
Verified
8.1
27
7.9
127
|
Verified
8.0
48
|
Verified
7.5
108
|
Verified
8.0
48
|
Verified
7.9
122
|
Verified
7.5
40
|
Verified
8.0
151
|
Verified
9.0
10
|
Verified
7.1
76
|
Verified
8.8
10
|
Verified
7.6
81
|
Verified
Targeting
8.2
50
|
Verified
7.9
110
|
Verified
7.8
47
|
Verified
8.1
109
|
Verified
7.9
44
|
Verified
7.8
112
|
Verified
7.7
32
7.7
94
|
Verified
Platform
7.8
37
|
Verified
7.1
120
|
Verified
8.2
49
|
Verified
7.7
165
|
Verified
8.0
51
|
Verified
7.5
158
|
Verified
7.5
52
|
Verified
7.5
171
|
Verified
7.9
46
|
Verified
7.7
113
|
Verified
8.2
51
|
Verified
7.3
138
|
Verified
8.0
42
|
Verified
7.3
137
|
Verified
7.9
38
|
Verified
7.4
103
|
Verified
8.0
45
|
Verified
6.8
133
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.3
128
Campaign Management
8.1
53
|
Verified
7.4
176
|
Verified
8.2
51
|
Verified
7.3
150
|
Verified
7.6
48
|
Verified
7.8
128
|
Verified
7.8
46
|
Verified
7.2
134
|
Verified
8.0
47
|
Verified
7.3
132
|
Verified
7.7
27
7.6
107
|
Verified
7.7
38
|
Verified
7.2
99
|
Verified
8.1
27
7.9
127
|
Verified
8.0
48
|
Verified
7.5
108
|
Verified
8.0
48
|
Verified
7.9
122
|
Verified
7.5
40
|
Verified
8.0
151
|
Verified
9.0
10
|
Verified
7.1
76
|
Verified
8.8
10
|
Verified
7.6
81
|
Verified
Targeting
8.2
50
|
Verified
7.9
110
|
Verified
7.8
47
|
Verified
8.1
109
|
Verified
7.9
44
|
Verified
7.8
112
|
Verified
7.7
32
7.7
94
|
Verified
Mobile
Not enough data
7.4
105
9.0
10
|
Verified
7.1
76
|
Verified
8.8
10
|
Verified
7.6
81
|
Verified
Platform
7.8
37
|
Verified
7.1
120
|
Verified
8.2
49
|
Verified
7.7
165
|
Verified
8.0
51
|
Verified
7.5
158
|
Verified
7.5
52
|
Verified
7.5
171
|
Verified
7.9
46
|
Verified
7.7
113
|
Verified
8.2
51
|
Verified
7.3
138
|
Verified
8.0
42
|
Verified
7.3
137
|
Verified
7.9
38
|
Verified
7.4
103
|
Verified
8.0
45
|
Verified
6.8
133
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
7.7
125
Campaign Management
8.1
53
|
Verified
7.4
176
|
Verified
8.2
51
|
Verified
7.3
150
|
Verified
7.6
48
|
Verified
7.8
128
|
Verified
7.8
46
|
Verified
7.2
134
|
Verified
8.0
47
|
Verified
7.3
132
|
Verified
7.7
27
7.6
107
|
Verified
7.7
38
|
Verified
7.2
99
|
Verified
8.1
27
7.9
127
|
Verified
8.0
48
|
Verified
7.5
108
|
Verified
8.0
48
|
Verified
7.9
122
|
Verified
7.5
40
|
Verified
8.0
151
|
Verified
9.0
10
|
Verified
7.1
76
|
Verified
8.8
10
|
Verified
7.6
81
|
Verified
Targeting
8.2
50
|
Verified
7.9
110
|
Verified
7.8
47
|
Verified
8.1
109
|
Verified
7.9
44
|
Verified
7.8
112
|
Verified
7.7
32
7.7
94
|
Verified
Platform
7.8
37
|
Verified
7.1
120
|
Verified
8.2
49
|
Verified
7.7
165
|
Verified
8.0
51
|
Verified
7.5
158
|
Verified
7.5
52
|
Verified
7.5
171
|
Verified
7.9
46
|
Verified
7.7
113
|
Verified
8.2
51
|
Verified
7.3
138
|
Verified
8.0
42
|
Verified
7.3
137
|
Verified
7.9
38
|
Verified
7.4
103
|
Verified
8.0
45
|
Verified
6.8
133
|
Verified
Platform Interoperability
7.7(won by default)
5
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by 0.7)
53
|
Verified
7.4
176
|
Verified
8.2(won by 0.9)
51
|
Verified
7.3
150
|
Verified
7.6
48
|
Verified
7.8(won by 0.2)
128
|
Verified
7.8(won by 0.6)
46
|
Verified
7.2
134
|
Verified
8.0(won by 0.7)
47
|
Verified
7.3
132
|
Verified
7.7(won by 0.1)
27
7.6
107
|
Verified
7.7(won by 0.5)
38
|
Verified
7.2
99
|
Verified
8.1(won by 0.2)
27
7.9
127
|
Verified
8.0(won by 0.5)
48
|
Verified
7.5
108
|
Verified
8.0(won by 0.1)
48
|
Verified
7.9
122
|
Verified
7.5
40
|
Verified
8.0(won by 0.5)
151
|
Verified
9.0(won by 1.9)
10
|
Verified
7.1
76
|
Verified
8.8(won by 1.2)
10
|
Verified
7.6
81
|
Verified
Targeting
8.2(won by 0.3)
50
|
Verified
7.9
110
|
Verified
7.8
47
|
Verified
8.1(won by 0.3)
109
|
Verified
7.9(won by 0.1)
44
|
Verified
7.8
112
|
Verified
7.7(tied score)
32
7.7(tied score)
94
|
Verified
Platform
7.8(won by 0.7)
37
|
Verified
7.1
120
|
Verified
8.2(won by 0.5)
49
|
Verified
7.7
165
|
Verified
8.0(won by 0.5)
51
|
Verified
7.5
158
|
Verified
7.5(tied score)
52
|
Verified
7.5(tied score)
171
|
Verified
7.9(won by 0.2)
46
|
Verified
7.7
113
|
Verified
8.2(won by 0.9)
51
|
Verified
7.3
138
|
Verified
8.0(won by 0.7)
42
|
Verified
7.3
137
|
Verified
7.9(won by 0.5)
38
|
Verified
7.4
103
|
Verified
8.0(won by 1.2)
45
|
Verified
6.8
133
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
7.4
176
|
Verified
8.2
51
|
Verified
7.3
150
|
Verified
7.6
48
|
Verified
7.8
128
|
Verified
7.8
46
|
Verified
7.2
134
|
Verified
8.0
47
|
Verified
7.3
132
|
Verified
7.7
27
7.6
107
|
Verified
7.7
38
|
Verified
7.2
99
|
Verified
8.1
27
7.9
127
|
Verified
8.0
48
|
Verified
7.5
108
|
Verified
8.0
48
|
Verified
7.9
122
|
Verified
7.5
40
|
Verified
8.0
151
|
Verified
9.0
10
|
Verified
7.1
76
|
Verified
8.8
10
|
Verified
7.6
81
|
Verified
Targeting
8.2
50
|
Verified
7.9
110
|
Verified
7.8
47
|
Verified
8.1
109
|
Verified
7.9
44
|
Verified
7.8
112
|
Verified
7.7
32
7.7
94
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
7.1
120
|
Verified
8.2
49
|
Verified
7.7
165
|
Verified
8.0
51
|
Verified
7.5
158
|
Verified
7.5
52
|
Verified
7.5
171
|
Verified
7.9
46
|
Verified
7.7
113
|
Verified
8.2
51
|
Verified
7.3
138
|
Verified
8.0
42
|
Verified
7.3
137
|
Verified
7.9
38
|
Verified
7.4
103
|
Verified
8.0
45
|
Verified
6.8
133
|
Verified
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Zeta Programmatic, Formerly Sizmek are categorized as Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), and Display Advertising
Unique Categories
Adobe Advertising Cloud is categorized as Native Advertising, Social Media Advertising, and Paid Search Advertising
Zeta Programmatic, Formerly Sizmek is categorized as Video Advertising, Mobile Advertising, and Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Programmatic, Formerly Sizmek
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.8%
Internet
9.5%
Financial Services
4.2%
Computer Software
4.2%
Higher Education
3.2%
Other
42.1%
Marketing and Advertising
83.7%
Internet
3.3%
Entertainment
2.9%
Online Media
1.2%
Consumer Goods
1.2%
Other
7.8%
Most Helpful Reviews
Adobe Advertising Cloud
Most Helpful Favorable Review
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Most Helpful Critical Review
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Zeta Programmatic, Formerly Sizmek
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Most Helpful Critical Review
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Jared H.
Verified User in Marketing and Advertising
What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the...
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Verified User in Internet
It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad...
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Alternatives
Discussions
Adobe Advertising Cloud has no discussions with answers
Zeta Programmatic, Formerly Sizmek has no discussions with answers
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