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- Adobe Target-vs-Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Compare Adobe Target and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
By Salesforce
Optimized for quick response
At a Glance
Market Segments
Enterprise (59.0% of reviews)
Mid-Market (56.1% of reviews)
Entry-Level Pricing
No pricing available
$300,000.00 Per Year
Adobe Target
Star Rating
(65)4.1 out of 5
Market Segments
Enterprise (59.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(225)4.4 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in Quality of Support with a score of 8.9, while Adobe Target falls short at 7.3. Reviewers mention that Salesforce's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers say that Salesforce Marketing Cloud Personalization offers superior Visitor Behavior Monitoring with a score of 9.0, compared to Adobe Target's lack of a specific score in this area. Users appreciate the detailed insights provided by Salesforce, which help in crafting targeted marketing strategies.
- Users on G2 highlight that Salesforce Marketing Cloud Personalization has a more robust Personalization Engine with a score of 9.2, while Adobe Target's engine is rated lower. Reviewers mention that Salesforce's engine allows for more tailored recommendations, enhancing user engagement.
- G2 users report that Salesforce Marketing Cloud Personalization shines in Website Personalization with a score of 9.1, whereas Adobe Target's score is not specified. Users say that Salesforce's tools make it easy to create dynamic web experiences that resonate with visitors.
- Reviewers mention that Adobe Target has a strong focus on Multivariate Testing, scoring 7.4, which some users find beneficial for complex testing scenarios. However, Salesforce's capabilities in this area are less emphasized, leading some users to prefer Adobe for detailed testing needs.
- Users say that Salesforce Marketing Cloud Personalization's Segmentation features, scoring 8.7, are more intuitive compared to Adobe Target's offerings. Reviewers appreciate the ease of creating customer profiles and targeted campaigns in Salesforce, which enhances marketing effectiveness.
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Pricing
Entry-Level Pricing
Adobe Target
No pricing availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Adobe Target
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.5
54
8.6
188
Ease of Use
7.4
57
7.5
204
Ease of Setup
6.9
26
7.6
110
Ease of Admin
7.5
25
7.9
95
Quality of Support
7.3
54
8.9
186
Has the product been a good partner in doing business?
8.1
25
9.2
95
Product Direction (% positive)
9.0
56
8.9
185
Features by Category
Visitor Behavior
Not enough data
9.0
26
|
Verified
Not enough data
8.9
26
|
Verified
Not enough data
8.1
26
|
Verified
Templates
Not enough data
7.9
26
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.6
26
|
Verified
Personalization
Not enough data
8.7
26
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
8.1
26
|
Verified
Not enough data
Feature Not Available
Not enough data
9.2
26
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
8.5
25
|
Verified
Multichannel
Not enough data
8.7
26
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.6
26
|
Verified
Administration
Not enough data
9.0
25
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.8
25
|
Verified
Segmentation
Not enough data
9.0
35
Not enough data
8.4
38
Targeting
Not enough data
9.2
39
Not enough data
8.9
38
Triggered Content
Not enough data
8.5
24
Not enough data
8.1
19
Not enough data
8.9
30
Personalized Content
Not enough data
8.7
29
Not enough data
8.9
22
Not enough data
8.9
37
Platform Basics
Not enough data
9.1
17
Not enough data
8.9
18
Platform Reporting
Not enough data
8.4
18
Not enough data
8.9
18
Computing
8.2
10
Not enough data
7.9
13
Not enough data
7.8
12
Not enough data
Experimental Design
7.7
14
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
Analytics
7.4
14
Not enough data
6.2
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization and A/B Testing
Unique Categories
Adobe Target is categorized as Mobile App Optimization
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.0%
Information Technology and Services
16.1%
Financial Services
9.7%
Computer Software
9.7%
Retail
4.8%
Other
38.7%
Computer Software
19.9%
Marketing and Advertising
9.0%
Retail
8.6%
Information Technology and Services
8.1%
Financial Services
5.4%
Other
48.9%
Most Helpful Reviews
Adobe Target
Most Helpful Favorable Review
Wesley H.
Verified User in Marketing and Advertising
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
Most Helpful Critical Review
Verified User in Financial Services
It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Most Helpful Favorable Review
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Most Helpful Critical Review
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Wesley H.
Verified User in Marketing and Advertising
Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Verified User in Financial Services
It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Alternatives
Discussions
Adobe Target has no discussions with answers
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 comment
AZ
The text appears to be a suggestion to begin with a specific URL, which is likely a link to documentation or resources on the Evergage platform.Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers
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