Compare Adjust and AppsFlyer 
At a Glance
Market Segments
Mid-Market (47.0% of reviews)
Mid-Market (42.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adjust
Star Rating
(166)4.2 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AdjustAppsFlyer
Star Rating
(628)4.5 out of 5
Market Segments
Mid-Market (42.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in Attribution Windows with a score of 9.0, while Adjust trails behind at 8.1, indicating that AppsFlyer provides more flexible and effective attribution options for tracking user engagement.
- Reviewers mention that AppsFlyer's Quality of Support is rated at 8.6, significantly higher than Adjust's 7.5, suggesting that users find AppsFlyer more responsive and helpful when issues arise.
- G2 users highlight that AppsFlyer offers superior Custom Event Tracking capabilities with a score of 8.7 compared to Adjust's 8.3, making it easier for businesses to tailor their tracking to specific user actions.
- Users on G2 note that AppsFlyer shines in Fraud Detection with a score of 8.4, while Adjust's score of 7.5 indicates that AppsFlyer may provide more robust tools to protect against fraudulent activities.
- Reviewers mention that AppsFlyer's Real-Time Insights feature is rated at 8.4, outperforming Adjust's 7.9, which suggests that AppsFlyer allows for quicker decision-making based on live data.
- Users say that AppsFlyer's Product Direction is rated at 9.2, significantly higher than Adjust's 6.0, indicating that users feel more confident in AppsFlyer's future development and feature enhancements.
Featured Products
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Mobile Marketing
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Pricing
Entry-Level Pricing
Adjust
No pricing availableAppsFlyer
No pricing availableFree Trial
Adjust
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.1
95
8.6
384
Ease of Use
7.9
122
8.4
527
Ease of Setup
7.7
85
7.9
290
Ease of Admin
8.0
55
8.4
157
Quality of Support
7.5
94
8.6
360
Has the product been a good partner in doing business?
7.9
58
8.6
154
Product Direction (% positive)
6.0
88
9.2
377
Features by Category
User Identification
7.8
40
Feature Not Available
7.7
42
8.2
223
7.9
44
8.2
210
Tracking & Reporting
8.3
58
8.7
245
7.9
54
8.4
234
8.4
60
8.9
246
7.5
59
8.4
251
7.6
48
8.3
226
7.9
45
8.3
224
Metrics
7.7
39
8.5
184
7.5
25
8.3
174
8.0
38
8.5
180
7.8
27
8.4
171
8.2
42
8.8
194
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
6.3
8
Not enough data
5.8
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
5.4
8
Not enough data
Reporting & Alerts
6.7
10
Not enough data
6.1
9
Not enough data
5.3
6
Not enough data
5.8
6
Not enough data
Competition Monitoring
5.3
6
Not enough data
6.2
7
Not enough data
6.0
8
Not enough data
6.7
7
Not enough data
Platform Additional Functionality
6.5
8
Not enough data
5.0
6
Not enough data
5.7
7
Not enough data
Trading
8.2
10
8.1
54
6.9
9
7.8
54
8.5
11
8.9
69
Threat Detection
7.7
8
8.5
64
8.5
12
8.3
63
8.7
10
8.1
57
8.5
9
8.3
62
Blocking
8.1
9
7.9
53
8.3
11
8.2
57
7.5
6
7.9
54
Platform Basics
8.1
55
9.0
197
8.0
51
8.7
183
7.9
39
8.5
161
7.2
43
8.5
164
7.5
41
8.4
155
7.3
32
8.4
153
Platform Data
7.3
42
8.0
167
7.9
47
8.4
181
7.5
58
8.5
201
6.9
41
8.2
164
6.8
39
8.4
179
7.0
37
8.5
172
Centralized computation
Not enough data
8.5
14
Localized computation
Not enough data
8.7
14
Analysis
Not enough data
9.0
194
Not enough data
8.8
199
|
Verified
Not enough data
8.0
149
Not enough data
8.4
163
Campaigns
Not enough data
Feature Not Available
Not enough data
7.7
101
Not enough data
7.1
86
Not enough data
7.2
82
Not enough data
7.8
93
Not enough data
8.6
127
Engagement
Not enough data
7.7
97
Platform
Not enough data
8.6
157
Not enough data
8.8
167
|
Verified
Not enough data
8.3
110
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.7
39
8.5
184
7.5
25
8.3
174
8.0
38
8.5
180
7.8
27
8.4
171
8.2
42
8.8
194
Variation Testing
7.6
15
7.9
117
7.8
12
7.4
97
7.9
22
Feature Not Available
7.9
25
8.3
123
7.8
22
Feature Not Available
7.9
16
7.8
103
Reporting
8.0
23
8.3
153
8.1
33
8.4
176
Personalization
8.0
23
8.3
129
8.1
23
8.5
131
7.7
16
8.6
129
Administration
8.2
33
8.4
152
8.1
23
7.9
124
8.2
31
8.7
162
8.5
33
8.8
161
Categories
Categories
Shared Categories
Adjust and AppsFlyer are categorized as Mobile Attribution, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Unique Categories
Adjust is categorized as App Store Optimization
AppsFlyer is categorized as Data Clean Room, Creative Management Platforms, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Computer Games
11.5%
Financial Services
7.3%
Retail
6.7%
Information Technology and Services
6.7%
Other
49.1%
Marketing and Advertising
15.8%
Financial Services
15.7%
Retail
6.9%
Information Technology and Services
4.9%
Computer Games
4.4%
Other
52.2%
Most Helpful Reviews
Adjust
Most Helpful Favorable Review
Carla M.
Verified User in Health, Wellness and Fitness
I have implemented Adjust as our main MMP in two big scale ups in the past (SoundCloud and Clue) and now I have just implemented in the current startup I am working for. It is easy to implement and you get super detailed insights straight away. Customer...
Most Helpful Critical Review
Jonas M.
Verified User in Health, Wellness and Fitness
The UX of the dashboard is very unintuitive and often takes a lot of time to look up or configure simple things. But after a while you get familiar with it and then it is ok. Another this I don't like it the poor ETL integration. The CSV export is okay,...
AppsFlyer
Most Helpful Favorable Review
Elakiyan .
Verified User in Marketing and Advertising
Easy to learn getting attribution link and easy to understand the platform .
Most Helpful Critical Review
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Carla M.
Verified User in Health, Wellness and Fitness
I have implemented Adjust as our main MMP in two big scale ups in the past (SoundCloud and Clue) and now I have just implemented in the current startup I am working for. It is easy to implement and you get super detailed insights straight away. Customer...
Elakiyan .
Verified User in Marketing and Advertising
Easy to learn getting attribution link and easy to understand the platform .
Jonas M.
Verified User in Health, Wellness and Fitness
The UX of the dashboard is very unintuitive and often takes a lot of time to look up or configure simple things. But after a while you get familiar with it and then it is ok. Another this I don't like it the poor ETL integration. The CSV export is okay,...
Tikue A.
Verified User in Financial Services
Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This...
Discussions
What is adjust tool?
1 comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What is Mobile Attribution?
2 comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What integrations does AppsFlyer offer?
1 comment
Official Response from AppsFlyer
AppsFlyer has more than 5800 deep integrations. Full list can be found here: https://www.appsflyer.com/partners/ Read more
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