Compare ActiveTrail and Intuit Mailchimp All-in-One Marketing Platform

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At a Glance
ActiveTrail
ActiveTrail
Star Rating
(20)4.4 out of 5
Market Segments
Small-Business (65.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about ActiveTrail
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,214)4.4 out of 5
Market Segments
Small-Business (71.8% of reviews)
Information
Entry-Level Pricing
$0.00
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that ActiveTrail excels in Quality of Support with a score of 9.6, while Mailchimp's support is rated lower at 8.3. Reviewers mention that ActiveTrail's customer service is responsive and helpful, making it a preferred choice for small businesses needing assistance.
  • Reviewers mention that ActiveTrail offers superior Email Deliverability Management with a score of 9.6 compared to Mailchimp's 8.9. Users on G2 highlight that ActiveTrail's tools help ensure emails reach their intended recipients more effectively.
  • Users say that ActiveTrail shines in Automated Email Responses, scoring 9.2, while Mailchimp's score is 8.9. Reviewers appreciate ActiveTrail's intuitive automation features that allow for seamless customer engagement.
  • G2 users report that ActiveTrail's Landing Pages and Forms feature is rated at 8.8, outperforming Mailchimp's 8.3. Users mention that ActiveTrail provides more customizable options for creating effective landing pages.
  • Reviewers mention that while both platforms offer Campaign Management tools, ActiveTrail's features are rated slightly higher at 8.5 compared to Mailchimp's 8.6. However, users on G2 note that Mailchimp's campaign optimization tools are more robust, making it a strong contender in this area.
  • Users report that ActiveTrail's Lead Management capabilities, particularly in Lead Nurturing (9.5), are superior to Mailchimp's (8.4). Reviewers highlight that ActiveTrail's nurturing features help maintain customer relationships more effectively.
Featured Products
Pricing
Entry-Level Pricing
ActiveTrail
No pricing available
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Browse all 4 pricing plans
Free Trial
ActiveTrail
No trial information available
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Ratings
Meets Requirements
9.1
16
8.9
4,423
Ease of Use
8.8
16
8.8
4,435
Ease of Setup
9.2
6
8.7
2,016
Ease of Admin
Not enough data
8.8
1,991
Quality of Support
9.6
16
8.3
3,740
Has the product been a good partner in doing business?
Not enough data
8.8
1,884
Product Direction (% positive)
8.5
16
8.4
4,331
Features by Category
8.8
416
8.5
18,722
Email Marketing
9.6
13
9.0
668
|
Verified
9.7
13
9.1
662
|
Verified
9.6
13
8.9
659
|
Verified
9.2
13
8.9
589
|
Verified
Online Marketing
8.8
11
8.3
526
|
Verified
9.1
11
8.3
516
|
Verified
8.8
12
8.4
469
|
Verified
8.9
11
8.6
591
|
Verified
9.4
11
8.4
463
Lead Management
9.6
12
8.5
495
|
Verified
8.8
10
8.5
506
|
Verified
8.5
10
8.5
564
|
Verified
8.8
10
8.1
384
9.5
10
8.4
450
|
Verified
8.8
11
8.4
473
|
Verified
8.6
11
8.3
392
9.3
12
8.3
376
Campaign Management
8.5
11
8.6
485
|
Verified
7.9
11
8.4
372
8.5
11
8.4
419
|
Verified
8.8
11
8.0
332
Social
8.6
11
8.2
370
8.5
11
8.6
517
|
Verified
9.1
11
8.5
465
|
Verified
9.2
11
8.4
404
9.5
11
8.4
411
|
Verified
Reporting & Analytics
8.3
12
8.8
631
|
Verified
8.6
11
8.5
525
8.9
12
8.2
444
|
Verified
8.8
12
8.1
422
|
Verified
8.5
11
8.1
422
Platform
8.9
6
8.3
435
|
Verified
8.3
6
8.3
376
|
Verified
7.9
7
8.7
412
|
Verified
7.8
6
8.3
314
|
Verified
8.1
6
8.2
284
9.2
6
8.9
426
|
Verified
8.3
6
8.4
346
|
Verified
Integration
8.9
9
8.6
423
|
Verified
7.4
7
8.4
369
|
Verified
8.1
6
8.3
335
|
Verified
Not enough data
8.5
1,360
Retargeting
Not enough data
8.3
95
Not enough data
8.7
234
Not enough data
8.3
201
Not enough data
8.6
245
Not enough data
8.3
187
Not enough data
8.4
177
Not enough data
8.7
221
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Media AdvertisingHide 28 FeaturesShow 28 Features
Not enough data
8.7
38,504
Platform Interoperability
Not enough data
8.7
126
Social Functionality
Not enough data
8.9
1777
Campaign Management
Not enough data
8.8
1835
Not enough data
8.7
1788
Not enough data
8.6
1789
Not enough data
8.4
1644
Not enough data
8.5
1634
Not enough data
8.7
1581
Not enough data
8.6
1445
Not enough data
8.5
1356
Not enough data
8.4
1363
Not enough data
8.7
1669
Not enough data
8.6
1565
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
1665
Not enough data
8.6
1517
Not enough data
8.6
1382
Not enough data
8.6
1376
Platform
Not enough data
8.6
1446
Not enough data
8.6
1624
Not enough data
8.8
1708
Not enough data
8.8
1789
Not enough data
8.7
1484
Not enough data
8.6
1765
Not enough data
Feature Not Available
Not enough data
8.7
1454
Not enough data
8.8
1722
Not enough data
8.6
1,227
Page Customization
Not enough data
9.0
117
|
Verified
Not enough data
8.6
120
|
Verified
Not enough data
8.5
113
|
Verified
Not enough data
8.4
118
|
Verified
Page Optimization
Not enough data
8.7
100
|
Verified
Not enough data
8.9
113
Not enough data
8.6
104
|
Verified
Not enough data
8.4
100
|
Verified
Integrations
Not enough data
8.4
96
|
Verified
Not enough data
9.0
108
|
Verified
Not enough data
8.6
96
|
Verified
Generative AI
Not enough data
8.1
42
Not enough data
8.5
1,298
Survey Management
Not enough data
8.6
115
Not enough data
8.5
115
Not enough data
8.7
119
Not enough data
8.5
112
Survey Customization
Not enough data
8.2
100
Not enough data
8.6
109
Not enough data
8.4
106
Not enough data
8.4
98
Survey Insights
Not enough data
8.7
114
Not enough data
8.4
96
Not enough data
8.6
107
Not enough data
8.6
107
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.6
3,352
Marketing Operations
Not enough data
8.5
299
|
Verified
Not enough data
8.7
387
|
Verified
Not enough data
8.6
302
Not enough data
8.5
341
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
406
|
Verified
Not enough data
8.9
425
|
Verified
Not enough data
8.5
339
|
Verified
Not enough data
8.4
311
|
Verified
Not enough data
8.6
348
|
Verified
Not enough data
8.1
194
Not enough data
8.5
563
Customizations
Not enough data
8.5
49
Not enough data
8.5
48
Not enough data
8.1
44
Not enough data
8.2
42
Growth
Not enough data
8.5
41
Not enough data
8.7
45
Not enough data
9.1
47
Not enough data
8.3
41
Not enough data
8.2
41
Content
Not enough data
8.8
48
Not enough data
8.8
49
Not enough data
Feature Not Available
Not enough data
8.5
32
Support
Not enough data
8.7
36
Categories
Categories
Shared Categories
ActiveTrail
ActiveTrail
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform
ActiveTrail and Intuit Mailchimp All-in-One Marketing Platform are categorized as Marketing Automation
Unique Categories
ActiveTrail
ActiveTrail has no unique categories
Reviews
Reviewers' Company Size
ActiveTrail
ActiveTrail
Small-Business(50 or fewer emp.)
65.0%
Mid-Market(51-1000 emp.)
20.0%
Enterprise(> 1000 emp.)
15.0%
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
71.8%
Mid-Market(51-1000 emp.)
19.8%
Enterprise(> 1000 emp.)
8.4%
Reviewers' Industry
ActiveTrail
ActiveTrail
Marketing and Advertising
40.0%
Information Technology and Services
10.0%
Manufacturing
5.0%
Oil & Energy
5.0%
Media Production
5.0%
Other
35.0%
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform
Marketing and Advertising
13.5%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.8%
Education Management
3.7%
Other
66.6%
Most Helpful Reviews
ActiveTrail
ActiveTrail
Most Helpful Favorable Review
Verified User
G
Verified User in Marketing and Advertising

ActiveTrail is one of the standard and renowned tool available in this space. We are using this tool to fulfill all our email marketing needs. With ActiveTrail, we create our email templates in more efficient way as it has a very flexible email template...

Most Helpful Critical Review
Muhammad A.
MA
Muhammad A.
Verified User in Automotive

It is difficult for a beginner to know where to start, Due to a complex UI/UX and a lot of features that confuse the beginner about where to start.

Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
CC
Cate C.
Verified User in Higher Education

MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...

Most Helpful Critical Review
Sam M.
SM
Sam M.
Verified User in Computer Software

Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...

Alternatives
ActiveTrail
ActiveTrail Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub
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ActiveCampaign
ActiveCampaign
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Omnisend
Omnisend
Add Omnisend
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
HubSpot Marketing Hub
HubSpot Marketing Hub
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Constant Contact Advanced Automation
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Constant Contact
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Discussions
ActiveTrail
ActiveTrail Discussions
Monty the Mongoose crying
ActiveTrail has no discussions with answers
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform Discussions
What is the best alternative to Mailchimp?
7 comments
Taib H.
TH
Popular alternatives to Mailchimp include Constant Contact, HubSpot, SendinBlue, GetResponse, Campaign Monitor, AWeber, and ConvertKit. Choose based on your...Read more
Could you please check the programming and engineering for the website.
2 comments
Erica B.
EB
The field of web programming is quite competitive. Completing an online web development degree program gives you the competitive advantage you need to...Read more
What kind of platform is Mailchimp?
2 comments
Lauren H.
LH
MailChimp is an email marketing solution.Read more