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Compare Act-On and Right On Interactive 
At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Small-Business (40.5% of reviews)
Entry-Level Pricing
$900/month
No pricing available
Act-On
Star Rating
(1,044)4.1 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansRight On Interactive
Star Rating
(38)4.5 out of 5
Market Segments
Small-Business (40.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Right On InteractiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in its Email Deliverability Management with a score of 8.3, while Right On Interactive shines in Automated Email Responses with a score of 9.0, indicating a stronger capability in automating customer interactions.
- Reviewers mention that Act-On's Lead Generation features, particularly its Data Import & Export Tools, score 8.6, which is beneficial for users needing robust data handling, whereas Right On Interactive's tools in this area score higher at 9.3, suggesting a more seamless experience for data management.
- G2 users highlight that Right On Interactive offers superior Quality of Support with a score of 9.6 compared to Act-On's 8.6, indicating that users may find more responsive and helpful customer service with Right On Interactive.
- Users on G2 report that Act-On's Multi-user Access and Collaboration feature scores an impressive 9.1, making it a strong choice for teams, while Right On Interactive's score of 9.3 in User, Role, and Access Management suggests it provides more granular control over user permissions.
- Reviewers mention that Act-On's Campaign Management capabilities, particularly in Program Management, score 8.1, while Right On Interactive excels with a score of 9.4, indicating a more comprehensive approach to managing marketing campaigns.
- Users say that Act-On's Dynamic Segmentation feature scores 7.7, which may limit its effectiveness in targeted marketing, whereas Right On Interactive's segmentation capabilities score 9.3, suggesting a more advanced approach to audience targeting.
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Right On Interactive
No pricing availableFree Trial
Act-On
No trial information availableRight On Interactive
No trial information availableRatings
Meets Requirements
8.2
883
8.5
35
Ease of Use
8.0
890
8.3
34
Ease of Setup
7.6
502
8.3
18
Ease of Admin
8.2
514
8.6
18
Quality of Support
8.7
849
9.6
35
Has the product been a good partner in doing business?
8.6
494
9.6
19
Product Direction (% positive)
8.1
874
9.7
34
Features by Category
Email Marketing
8.4
702
|
Verified
8.8
31
|
Verified
8.8
694
|
Verified
9.1
31
|
Verified
8.3
688
|
Verified
8.9
31
|
Verified
8.5
612
|
Verified
9.0
31
|
Verified
Online Marketing
7.9
635
|
Verified
7.8
24
|
Verified
7.8
535
|
Verified
8.2
23
|
Verified
7.9
515
|
Verified
8.2
16
|
Verified
7.9
599
|
Verified
7.5
19
|
Verified
7.8
516
|
Verified
Not enough data
Lead Management
8.1
576
|
Verified
8.6
26
|
Verified
8.0
557
|
Verified
8.3
29
|
Verified
8.4
622
|
Verified
9.3
30
|
Verified
8.2
587
|
Verified
8.9
26
|
Verified
8.2
571
|
Verified
8.8
28
|
Verified
8.1
569
|
Verified
8.8
24
|
Verified
8.0
511
|
Verified
8.3
22
|
Verified
8.0
530
|
Verified
8.1
24
|
Verified
Campaign Management
8.1
504
|
Verified
9.4
8
|
Verified
7.8
424
|
Verified
9.0
5
|
Verified
7.4
333
|
Verified
9.0
5
7.3
76
Not enough data
Social
6.9
303
|
Verified
8.2
13
|
Verified
7.1
370
|
Verified
8.5
13
|
Verified
7.0
314
|
Verified
Not enough data
7.6
94
|
Verified
7.6
9
|
Verified
6.8
230
|
Verified
Not enough data
Reporting & Analytics
7.9
645
|
Verified
8.8
33
|
Verified
7.7
573
|
Verified
8.1
26
|
Verified
7.1
408
|
Verified
8.5
27
|
Verified
6.9
352
|
Verified
7.6
19
|
Verified
7.3
386
|
Verified
Not enough data
Platform
7.6
374
|
Verified
8.9
16
|
Verified
7.8
334
|
Verified
9.0
15
|
Verified
8.3
395
|
Verified
9.3
15
|
Verified
7.8
203
|
Verified
8.9
6
|
Verified
7.1
201
|
Verified
8.3
8
|
Verified
8.3
389
|
Verified
8.9
17
|
Verified
7.6
256
|
Verified
8.3
5
|
Verified
Integration
8.2
391
|
Verified
9.3
17
|
Verified
7.8
304
|
Verified
9.1
13
|
Verified
7.4
279
|
Verified
8.2
13
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Page Customization
7.7
39
Not enough data
7.4
38
Not enough data
7.3
35
Not enough data
7.6
38
Not enough data
Page Optimization
7.2
30
Not enough data
7.2
42
Not enough data
7.3
33
Not enough data
6.7
26
Not enough data
Integrations
5.4
16
Not enough data
8.0
33
Not enough data
7.9
30
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
Not enough data
8.1
81
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
8.2
82
|
Verified
Not enough data
6.7
31
|
Verified
Not enough data
7.3
35
|
Verified
Not enough data
Campaign Activity
8.3
87
|
Verified
Not enough data
8.2
102
|
Verified
Not enough data
7.8
69
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
7.9
70
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Act-On and Right On Interactive are categorized as Marketing Automation
Unique Categories
Right On Interactive has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Right On Interactive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Marketing and Advertising
23.7%
Computer Software
13.2%
E-Learning
7.9%
Wholesale
5.3%
Packaging and Containers
5.3%
Other
44.7%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Right On Interactive
Most Helpful Favorable Review
Amy K.
Verified User in Marketing and Advertising
The potential for this product is endless. There are so many different options ranging from a simple one and done campaign to an intricate drip campaign that covers every scenario you could ever dream of. The new campaign builder makes this even easier with...
Most Helpful Critical Review
Verified User in Computer Software
The software does not have as many features as I thought it would have initially.
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Amy K.
Verified User in Marketing and Advertising
The potential for this product is endless. There are so many different options ranging from a simple one and done campaign to an intricate drip campaign that covers every scenario you could ever dream of. The new campaign builder makes this even easier with...
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Verified User in Computer Software
The software does not have as many features as I thought it would have initially.
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
Right On Interactive has no discussions with answers
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