Compare AB Tasty and Webtrends Optimize 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Small-Business (43.4% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Free
AB Tasty
Star Rating
(283)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansWebtrends Optimize
Star Rating
(202)4.8 out of 5
Market Segments
Small-Business (43.4% of reviews)
Entry-Level Pricing
Free
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AB Tasty's A/B Testing feature is robust, scoring 9.2, but Webtrends Optimize excels with a perfect score of 9.9, indicating a more comprehensive and user-friendly testing experience.
- Reviewers mention that Webtrends Optimize's personalization capabilities, particularly its Recommendation Engine and Personalized Messaging, are standout features, scoring 9.7 and 9.8 respectively, while AB Tasty's scores of 7.7 and 8.4 suggest room for improvement in these areas.
- G2 users highlight that Webtrends Optimize offers superior analytics and reporting tools, with a score of 9.1 compared to AB Tasty's 7.9, making it easier for users to derive actionable insights from their data.
- Users on G2 appreciate the ease of setup and administration in Webtrends Optimize, which scored 9.2 in both categories, while AB Tasty's scores of 8.5 indicate that users may face more challenges in these areas.
- Reviewers say that Webtrends Optimize's targeting features, including Behavioral and Contextual Targeting, are highly effective, scoring 9.9 and 9.8, whereas AB Tasty's scores of 8.3 and 8.1 suggest less precision in targeting capabilities.
- Users report that the WYSIWYG editor in Webtrends Optimize, scoring 9.2, provides a more intuitive design experience compared to AB Tasty's score of 7.7, which may lead to a steeper learning curve for new users.
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Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Webtrends Optimize
Unrestricted Experimentation for growing websites (less than 10k sessions per month)
Free
Unrestricted experimentation. As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
AB Tasty
No trial information availableWebtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.7
253
9.5
159
Ease of Use
8.5
255
9.0
159
Ease of Setup
8.5
144
9.0
103
Ease of Admin
9.0
120
9.4
82
Quality of Support
9.4
249
9.8
160
Has the product been a good partner in doing business?
9.2
121
9.8
81
Product Direction (% positive)
9.1
252
9.4
150
Features by Category
Visitor Behavior
8.1
88
|
Verified
9.6
40
|
Verified
8.3
100
|
Verified
9.8
39
|
Verified
7.5
74
|
Verified
9.5
7
Templates
7.8
79
|
Verified
8.6
28
|
Verified
8.2
95
|
Verified
9.0
31
8.4
94
|
Verified
9.7
39
|
Verified
Personalization
7.7
77
|
Verified
9.7
34
|
Verified
8.3
82
|
Verified
9.6
38
|
Verified
7.7
63
|
Verified
9.4
31
|
Verified
Feature Not Available
Not enough data
7.5
59
|
Verified
9.7
36
|
Verified
7.1
52
|
Verified
9.6
33
|
Verified
9.2
92
|
Verified
9.8
42
|
Verified
8.4
74
|
Verified
9.7
37
|
Verified
Multichannel
8.4
87
|
Verified
9.8
38
|
Verified
5.5
42
Feature Not Available
8.4
77
|
Verified
9.6
37
|
Verified
Administration
7.3
66
|
Verified
9.1
34
|
Verified
7.7
81
|
Verified
9.7
40
|
Verified
7.6
70
|
Verified
9.4
37
|
Verified
7.7
72
|
Verified
9.4
34
|
Verified
Segmentation
8.7
5
10.0
29
Not enough data
9.6
27
Targeting
Not enough data
9.9
26
Not enough data
9.8
27
Triggered Content
Not enough data
9.9
24
Feature Not Available
Feature Not Available
Not enough data
10.0
23
Personalized Content
Not enough data
9.8
21
Not enough data
9.2
18
Not enough data
9.9
27
Management
8.6
20
Not enough data
8.2
14
Not enough data
7.9
20
Not enough data
Functionality
7.6
17
Not enough data
8.6
21
Not enough data
8.0
17
Not enough data
Computing
7.7
139
8.6
58
6.2
98
7.5
51
7.3
138
7.8
61
Experimental Design
8.3
146
9.3
60
8.1
127
9.5
56
8.2
146
9.2
61
Analytics
7.9
154
8.8
63
5.4
103
Feature Not Available
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
9.3
17
Not enough data
7.7
15
Not enough data
8.8
17
Not enough data
9.1
16
Not enough data
8.6
16
Not enough data
8.2
13
Not enough data
Reporting
8.5
17
Not enough data
8.4
17
Not enough data
Personalization
9.0
13
Not enough data
9.0
13
Not enough data
8.3
13
Not enough data
Administration
8.8
12
Not enough data
8.5
16
Not enough data
8.6
16
Not enough data
9.2
16
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Webtrends Optimize are categorized as Personalization, Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.4%
Cosmetics
8.3%
Leisure, Travel & Tourism
5.8%
Consumer Goods
4.7%
Marketing and Advertising
3.2%
Other
63.7%
Leisure, Travel & Tourism
12.8%
Retail
11.7%
Marketing and Advertising
11.7%
Financial Services
5.6%
Computer Software
5.6%
Other
52.6%
Most Helpful Reviews
AB Tasty
Most Helpful Favorable Review
Jerrod H.
Verified User in Retail
The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but...
Webtrends Optimize
Most Helpful Favorable Review
Verified User in Leisure, Travel & Tourism
The team are friendly and passionate about testing different options to maximise learnings and results
Most Helpful Critical Review
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Jerrod H.
Verified User in Retail
The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.
Verified User in Leisure, Travel & Tourism
The team are friendly and passionate about testing different options to maximise learnings and results
Verified User in Health, Wellness and Fitness
The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but...
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Alternatives
Discussions
How does AB Tasty work?
1 comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
In the reporting, whats a unique view?
1 comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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