Compare AB Tasty and Optimizely Web Experimentation 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Contact Vendor
AB Tasty
Star Rating
(283)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansOptimizely Web Experimentation
Star Rating
(407)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 9.5, indicating a robust and user-friendly interface for running experiments, while AB Tasty follows closely with a score of 9.3, but some users mention it lacks the same level of intuitive design.
- Reviewers mention that AB Tasty shines in Quality of Support with a score of 9.4, significantly higher than Optimizely's score of 8.0, highlighting that users appreciate the responsiveness and helpfulness of the support team.
- G2 users indicate that Optimizely offers superior Confidence Level metrics at 9.4, which helps users feel more secure in their testing results, whereas AB Tasty scores 8.6, leading some users to feel less confident in their data interpretations.
- Users on G2 report that AB Tasty provides a better Ease of Admin experience with a score of 9.0 compared to Optimizely's 8.1, suggesting that managing campaigns and settings is more straightforward in AB Tasty.
- Reviewers mention that Optimizely has a more comprehensive Segmentation feature with a score of 8.3, allowing for detailed targeting, while AB Tasty has received feedback that its segmentation capabilities could be improved.
- Users say that AB Tasty offers a more versatile Mobile Testing experience with a score of 8.2, while Optimizely scores slightly higher at 8.4, but users feel that AB Tasty provides better tools for optimizing mobile experiences.
Featured Products
Sponsored
Croct
(31)
Customer Data Platform (CDP)
Visit Website
Sponsored
ABsmartly
(14)
Customer Data Platform (CDP)
Visit Website
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
AB Tasty
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.7
253
8.4
295
Ease of Use
8.5
255
8.2
307
Ease of Setup
8.5
144
8.0
154
Ease of Admin
9.0
120
8.2
124
Quality of Support
9.4
249
8.0
251
Has the product been a good partner in doing business?
9.2
121
7.9
119
Product Direction (% positive)
9.1
252
7.8
270
Features by Category
Visitor Behavior
8.1
88
|
Verified
7.8
24
|
Verified
8.3
100
|
Verified
8.5
26
|
Verified
7.5
74
|
Verified
7.6
22
|
Verified
Templates
7.8
79
|
Verified
7.8
24
|
Verified
8.2
95
|
Verified
8.3
23
|
Verified
8.4
94
|
Verified
8.4
24
|
Verified
Personalization
7.7
77
|
Verified
7.6
23
|
Verified
8.3
82
|
Verified
7.7
26
|
Verified
7.7
63
|
Verified
7.9
21
|
Verified
Feature Not Available
Feature Not Available
7.5
59
|
Verified
7.5
20
|
Verified
7.1
52
|
Verified
7.0
19
|
Verified
9.2
92
|
Verified
9.0
24
|
Verified
8.4
74
|
Verified
8.6
22
|
Verified
Multichannel
8.4
87
|
Verified
8.5
26
|
Verified
5.5
42
6.9
20
|
Verified
8.4
77
|
Verified
8.9
25
|
Verified
Administration
7.3
66
|
Verified
8.0
22
|
Verified
7.7
81
|
Verified
8.5
22
|
Verified
7.6
70
|
Verified
8.2
22
|
Verified
7.7
72
|
Verified
8.1
23
|
Verified
Segmentation
8.7
5
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Feature Not Available
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
20
8.3
24
8.2
14
8.3
25
7.9
20
8.0
23
Functionality
7.6
17
8.0
25
8.6
21
8.5
26
8.0
17
7.6
26
Computing
7.7
139
7.9
66
6.2
98
6.4
60
7.3
138
6.9
71
Experimental Design
8.3
146
8.4
69
8.1
127
8.7
68
8.2
146
8.7
68
Analytics
7.9
154
8.2
67
5.4
103
5.7
61
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
9.3
17
Not enough data
7.7
15
Not enough data
8.8
17
Not enough data
9.1
16
Not enough data
8.6
16
Not enough data
8.2
13
Not enough data
Reporting
8.5
17
Not enough data
8.4
17
Not enough data
Personalization
9.0
13
Not enough data
9.0
13
Not enough data
8.3
13
Not enough data
Administration
8.8
12
Not enough data
8.5
16
Not enough data
8.6
16
Not enough data
9.2
16
Not enough data
Categories
Categories
Shared Categories
AB Tasty and Optimizely Web Experimentation are categorized as Feature Management, Personalization, Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
AB Tasty is categorized as Mobile App Optimization and Emotion AI
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.4%
Cosmetics
8.3%
Leisure, Travel & Tourism
5.8%
Consumer Goods
4.7%
Marketing and Advertising
3.2%
Other
63.7%
Computer Software
11.1%
Information Technology and Services
9.4%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
7.8%
Other
54.4%
Most Helpful Reviews
AB Tasty
Most Helpful Favorable Review
Jerrod H.
Verified User in Retail
The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but...
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Jerrod H.
Verified User in Retail
The platform is easy to learn and utilize. The AB Tasty account team is EXCELLENT! They take the time to listen to their customers and provide solutions instead of empty promises.
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Verified User in Health, Wellness and Fitness
The tool is not helping the user. It would be helpful to have more informations in the settings like "to take live your test, turn off the QA". Intuitively we were all searching for a "take live" button. Also the visual editor in the beginning is easy but...
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Alternatives
Discussions
How does AB Tasty work?
1 comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
