Website builders provide users without extensive development knowledge on how to build a website a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website. There are also many free website builder solutions for those on a budget.
To qualify for inclusion in the Website Builder category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Buyer's Guide: Website Builder
How should I choose a website builder?
A website builder isn’t just a tool for creating pages. It’s a system that helps teams move faster, reduce technical overhead, and maintain a consistent online presence. Knowing which features matter most to your workflow makes choosing the right one much easie
What trends are shaping website builders right now?
I’ve seen platforms on G2 introduce features that make site building more efficient:
These trends indicate that builders are evolving to function more like comprehensive digital experience platforms.
What does a website builder do?
When people ask me about website builders, I usually explain them as tools that let you create, launch, and manage a website without needing to write code. But in practice, I see website builders as something bigger: they give teams the freedom to build and update their online presence as fast as the business moves. Instead of waiting on developers or juggling hosting providers, I can design, publish, and optimize everything in one place.
Why do businesses use website builders?
From my experience working with marketing and small business teams, the biggest advantage is speed. Website updates often get stuck in technical backlogs, and that slows down campaigns. A website builder removes those blockers.
Based on G2 reviewer trends, these are the key benefits I’ve seen:
This makes website builders especially helpful for startups, small businesses, and marketing teams that want more independence and control.
Who usually uses website builders?
According to G2 review data, I’ve seen three groups rely on these tools the most:
Each group values the same thing: control without complexity.
What types of website builders should I consider?
The right choice of website builder will depend on how much flexibility and scalability you need. G2 reviews that I analyzed recommend evaluating tools based on these categories:
What are the core features to look for in website builders?
When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention:
These are the features that keep a site functional, fast, and easy to maintain in the long term.
This description is provided by the seller.
Sitey is a drag and drop, site builder tool.
This description is provided by the seller.
This description is provided by the seller.
A realtime collaborative no-code web application creation platform.
This description is provided by the seller.
This description is provided by the seller.
Create a website as easily as writing a document with the / command. Add features like chat, blog, community space, form, database and more with just a few clicks. Analyze your site data and manage subscriptions in SlashPage — all without the hassle of managing multiple apps. Perfect for individuals, small businesses, and communities, SlashPage is designed to help you build a strong online presence with minimal effort. Experience the future of website creation with SlashPage.
This description is provided by the seller.
This description is provided by the seller.
SlickyBlocks is an intelligent website builder that creates fully functional, modern websites in seconds. It combines automation, AI, and flexible design tools to let users build sites as easily as choosing blocks—no coding required. Whether you prefer to build manually, let AI handle it, or collaborate with a designer, SlickyBlocks adapts to your workflow.
This description is provided by the seller.
This description is provided by the seller.
The Webflow host that automatically improves your performance, SEO, and security. Automatically stays in sync on every publish.
This description is provided by the seller.
This description is provided by the seller.
SME Sitebuilder is a tool to help you build systems to automate your lead generation & sales, that allows you to focus on getting traffic & running your business without constantly following up leads or selling on the phone. We achieve this by providing 5 deeply integrated tools so you can build your systems all in one place without the need to: - Manage 5 different subscriptions - Figure out how to get them all to talk to each other And as a result...this frees you up to focus on growing your business - this is SME Sitebuilder.
This description is provided by the seller.
This description is provided by the seller.
The perfect blend of drag-and-drop simplicity and advanced design capabilities.
This description is provided by the seller.
This description is provided by the seller.
SoloFolio helps you build portfolio and blog sites with a clean design, high quality images, and powerful layout tools.
This description is provided by the seller.
This description is provided by the seller.
Madwire® is a technology company that provides business management and marketing software and services for SMBs and franchises. Madwire’s brands — Marketing 360®, Websites 360®, SpaceCraft™ and Top Rated Local® — enable SMBs to do everything from building a website, to accepting payments, managing leads and customers, appointments, online reviews, social media, business listings, content marketing, multi-channel digital advertising campaigns and more. Madwire has over 20,000 active paid subscribers and over 4,000 online reviews with an impressive average rating of 4.7+ stars. Madwire was ranked by Glassdoor as one of the country's Best Places to Work for businesses with 1,000 employees or less (ranked #1 overall in 2016). In addition to that, JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). In addition to that, Madwire has made the INC 5000 Fastest Growing Company list a rare 8 years in a row. Madwire was founded in 2009 with the mission of enriching communities by helping small businesses grow. Madwire is headquartered in Fort Collins, Colorado with offices in Austin, Texas and currently employs nearly 700 employees.
This description is provided by the seller.
This description is provided by the seller.
Speedwapp is a mobile-friendly website builder that helps you to create custom websites quickly and effortlessly. It is available as a SaaS, WordPress, or Visual Studio plugin and allows you to build your own website easily with its drag-and-drop feature. Users of Speedwapp can scale and modify their websites faster with its huge range of features, such as predesign snippets, website templates, and design tools.
This description is provided by the seller.
This description is provided by the seller.
Spexo Addons is the most easy to use and flexible addon for Elementor page builder plugin. We aim to offer you the tools necessary to streamline and simplify the website development process. The most significant advantage is that you can develop anything without writing a single line of code. Whether you are a developer or not, our easy to use prebuilt widgets, extensions and builders will make your life easy and you can develop a beautiful, smooth and faster website. Spexo Essential Addons for Elementor – comes with 100+ Best Free Elementor widgets with Elementor element pack, Free addons for Elementor, Elementor Mega Menu Builder, Prebuilt Widget, Blocks & Extensions. Spexo Theme is a lightweight Multipurpose WordPress Elementor Theme. It is responsive and optimized for speed. With over more than 100+ advanced Elementor widgets, and multiple pre-built demos that can be imported with just one click. It is fully compatible with your favorite Elementor page builder.
This description is provided by the seller.
This description is provided by the seller.
Lifeyo is a drag-n-drop website builder for websites and portfolios.
This description is provided by the seller.
This description is provided by the seller.
Sqwiz utilizes previously entered information about your business such as name, contact, facebook posts to build a mobile ready website.
This description is provided by the seller.
This description is provided by the seller.
Stackbit is the visual editor for composable websites. It enables developers to set up digital experiences with no restrictions or dependencies on any tech stack, and hand them to business users for management in a no-code environment. Stackbit is powering the modern, composable web stack. Enterprise customers (TELUS, Takeda, Wellster, Abodu) and their award-winning agency partners (AKQA, Novvum, Rangle, Havas, Appnovation, Apply) use Stackbit's Site Builder Platform to launch 1 to 1,000+ websites using modern, headless, and cloud-based tools like Contentful, Netlify, Sanity, Shopify, Ninetailed, and others. Stackbit provides a visual site-building experience with a modern UI on top of any tech stack. Your marketing team can move fast, and drive impact and growth without constant developer dependency, while your developers retain full control over code and can focus on innovation.
This description is provided by the seller.
This description is provided by the seller.
we manage updates, upgrades, security, performance tuning and backups
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