Appcast
Appcast is a recruitment marketing platform that replaces fragmented tools, job board dependency, and manual processes with one connected system for managing recruitment marketing performance. Through a combination of performance-driven media, optimized candidate experiences, employer brand expertise, and end-to-end analytics, Appcast helps talent acquisition teams attract and convert more qualified candidates, optimize spend, and take control of their recruitment marketing strategy. With Appcast, employers can connect hiring signals, labor market data, and campaign performance insights to make smarter recruitment marketing decisions. The platform continuously optimizes media spend and candidate journeys across the hiring funnel, helping organizations improve candidate experience, strengthen employer brand impact, and measure recruitment ROI with greater confidence. Our Products: -AppcastOne: AppcastOne programmatically connects jobs with qualified candidates across thousands of job boards, search engines, social media channels, and generative AI platforms like ChatGPT, automatically directing spend toward the sources that drive results. -Appcast Brand & Creative: Appcast Brand & Creative helps organizations define, strengthen, and activate their employer brand across the candidate journey. Through EVP strategy and campaign creative services, Appcast helps employers communicate what makes their organization a compelling place to work. -Appcast Career Sites: Appcast Career Sites helps employers turn their career site from a static destination into a high-performing recruitment hub that brings together employer brand, candidate experience, and Appcast technology. Built with thoughtful design, SEO/GEO readiness, branded job search UX, and performance tools like Appcast Apply, Appcast Xtend, and full-funnel analytics, Appcast Career Sites help candidates discover your brand, explore relevant opportunities, and apply with less friction. -Appcast Xtend: Appcast Xtend is a candidate engagement and conversion solution that helps employers capture, nurture, and convert job seekers who visit a career site or ATS but leave before applying. Xtend overlays on an existing career site or ATS, captures information from high-intent visitors, and automatically remarkets to candidates through email and SMS with relevant job opportunities. -Appcast Connect: Appcast Connect is an integrated solution combining Appcast Apply and Appcast Quality Connect to improve conversion and candidate quality by reducing application friction and optimizing towards sources that drive qualified candidates. -Data & Analytics: Appcast Data & Analytics gives employers greater visibility into recruitment marketing performance across the hiring funnel. By connecting ATS signals, applicant data, market benchmarks, and labor market insights, Appcast helps talent acquisition teams understand what is working, where spend is being wasted, and how to improve results. Recruitonomics, a hub for data-driven research, adds labor market insights and performance intelligence to help teams make more informed recruitment decisions. To learn more, visit http://www.appcast.io.
Average Rating: 4.2/5.0
Total Reviews: 167
How Do G2 Users Rate Appcast?
- Performance: 8.2/10 (Category avg: 8.9/10)
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
- Dashboard: 8.5/10 (Category avg: 8.9/10)
- Interoperability: 8.5/10 (Category avg: 8.6/10)
Who Is the Company Behind Appcast?
- Seller: Appcast
- Company Website:
- Year Founded: 2014
- HQ Location: Lebanon, NH
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LinkedIn® Page: www.linkedin.com
471 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Staffing Consultant
- Top Industries: Staffing and Recruiting, Hospital & Health Care
- Company Size: 58% Large, 29% Medium
What Do G2 Reviewers Say About Appcast?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Appcast, simplifying job advertising and integration with job platforms.
- Users commend Appcast's exceptional customer support, highlighting their dedication, quick communication, and valuable assistance for clients.
- Users find the ease of use in Appcast simplifies requisition boosting and enhances candidate access significantly.
- Users commend the easy setup of Appcast, finding the process straightforward and supportive from the team.
- Users value the automation capabilities of Appcast, simplifying recruitment and improving applicant flow effectively.
Cons
- Users experience a skill mismatch with Appcast, leading to low-quality applicants and fewer qualified candidates.
- Users find Appcast's high cost per applicant challenging, particularly for small businesses with tighter recruitment budgets.
- Users find the poor candidate screening leads to many unqualified applicants, impacting the overall hiring process.
- Users experience a steep learning curve with Appcast, requiring time to master its complex setup and functionality.
- Users find the limited customization options frustrating, feeling constrained in managing their recruitment campaigns effectively.
What Are Recent G2 Reviews of Appcast?
"Efficient, Transparent Job Ad Promotion"
Rating: 5.0/5.0 stars
— Chris G.
"Boosts Candidate Pool, Saves Time"
Rating: 5.0/5.0 stars
— Verified User in Facilities Services
