Appcast
Appcast is a recruitment marketing platform that replaces fragmented tools, job board dependency, and manual processes with one connected system for managing recruitment marketing performance. Through a combination of performance-driven media, optimized candidate experiences, employer brand expertise, and end-to-end analytics, Appcast helps talent acquisition teams attract and convert more qualified candidates, optimize spend, and take control of their recruitment marketing strategy. With Appcast, employers can connect hiring signals, labor market data, and campaign performance insights to make smarter recruitment marketing decisions. The platform continuously optimizes media spend and candidate journeys across the hiring funnel, helping organizations improve candidate experience, strengthen employer brand impact, and measure recruitment ROI with greater confidence. Our Products: -AppcastOne: AppcastOne programmatically connects jobs with qualified candidates across thousands of job boards, search engines, social media channels, and generative AI platforms like ChatGPT, automatically directing spend toward the sources that drive results. -Appcast Brand & Creative: Appcast Brand & Creative helps organizations define, strengthen, and activate their employer brand across the candidate journey. Through EVP strategy and campaign creative services, Appcast helps employers communicate what makes their organization a compelling place to work. -Appcast Career Sites: Appcast Career Sites helps employers turn their career site from a static destination into a high-performing recruitment hub that brings together employer brand, candidate experience, and Appcast technology. Built with thoughtful design, SEO/GEO readiness, branded job search UX, and performance tools like Appcast Apply, Appcast Xtend, and full-funnel analytics, Appcast Career Sites help candidates discover your brand, explore relevant opportunities, and apply with less friction. -Appcast Xtend: Appcast Xtend is a candidate engagement and conversion solution that helps employers capture, nurture, and convert job seekers who visit a career site or ATS but leave before applying. Xtend overlays on an existing career site or ATS, captures information from high-intent visitors, and automatically remarkets to candidates through email and SMS with relevant job opportunities. -Appcast Connect: Appcast Connect is an integrated solution combining Appcast Apply and Appcast Quality Connect to improve conversion and candidate quality by reducing application friction and optimizing towards sources that drive qualified candidates. -Data & Analytics: Appcast Data & Analytics gives employers greater visibility into recruitment marketing performance across the hiring funnel. By connecting ATS signals, applicant data, market benchmarks, and labor market insights, Appcast helps talent acquisition teams understand what is working, where spend is being wasted, and how to improve results. Recruitonomics, a hub for data-driven research, adds labor market insights and performance intelligence to help teams make more informed recruitment decisions. To learn more, visit http://www.appcast.io.
Average Rating: 4.2/5.0
Total Reviews: 167
How Do G2 Users Rate Appcast?
- Performance: 8.2/10 (Category avg: 8.9/10)
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
- Dashboard: 8.5/10 (Category avg: 8.9/10)
- Interoperability: 8.5/10 (Category avg: 8.6/10)
Who Is the Company Behind Appcast?
- Seller: Appcast
- Company Website:
- Year Founded: 2014
- HQ Location: Lebanon, NH
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Twitter: @appcast_io
1,570 Twitter followers -
LinkedIn® Page: www.linkedin.com
471 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Staffing Consultant
- Top Industries: Staffing and Recruiting, Hospital & Health Care
- Company Size: 58% Large, 29% Medium
What Do G2 Reviewers Say About Appcast?
AI-generated summary from verified user reviews
Pros
- Users find Appcast to be easy to use, streamlining the recruitment process with its intuitive features and setup.
- Users applaud the responsive customer support of Appcast, appreciating their helpfulness during setup and ongoing communication.
- Users value the efficient applicant management of Appcast, which simplifies the recruitment process and boosts candidate quality.
- Users find the easy setup of Appcast enhances usability and streamlines the recruiting process effectively.
- Users praise Appcast for its efficient handling of job postings, enabling quick changes and optimal ad spend.
Cons
- Users face skill mismatch issues with Appcast, receiving applicants lacking relevant experience and qualifications.
- Users express concerns about poor candidate screening, leading to unqualified applicants and delays in effective hiring.
- Users find Appcast expensive, particularly small businesses struggling with ROI on high costs per applicant.
- Users experience a steep learning curve with Appcast, struggling to set up and master its advanced functionalities.
- Users find the limited customization options frustrating, often leading to generic campaign approaches that lack uniqueness.
What Are Recent G2 Reviews of Appcast?
"Efficient, Transparent Job Ad Promotion"
Rating: 5.0/5.0 stars
— Chris G.
"Boosts Candidate Pool, Saves Time"
Rating: 5.0/5.0 stars
— Verified User in Facilities Services
