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Best Master Data Management (MDM) Tools for for Small Business

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi

Products classified in the overall Master Data Management (MDM) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Master Data Management (MDM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Master Data Management (MDM) category.

In addition to qualifying for inclusion in the Master Data Management (MDM) Tools category, to qualify for inclusion in the Small Business Master Data Management (MDM) Tools category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Small Business Master Data Management (MDM) Available

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    G2 Score
SAP Master Data Governance (MDG)
By SAP
(250)4.4 out of 5
1st Easiest To Use in Master Data Management (MDM) software
View top Consulting Services for SAP Master Data Governance (MDG)
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP® Master Data Governance is a specialized software solution designed to facilitate the management of master data across an organization. This application enables businesses to either decentralize t

    Users
    • Consultant
    • Senior Consultant
    Industries
    • Information Technology and Services
    • Pharmaceuticals
    Market Segment
    • 55% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SAP Master Data Governance (MDG) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Data Management
    38
    Data Quality
    19
    Integrations
    17
    Centralized Management
    15
    Cons
    Complex Implementation
    14
    Expensive
    14
    Learning Curve
    14
    Time-Consuming
    12
    Complexity
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SAP Master Data Governance (MDG) features and usability ratings that predict user satisfaction
    9.2
    Data Governance
    Average: 8.8
    8.9
    Data Masking
    Average: 8.5
    8.6
    Hierarchy Management
    Average: 8.6
    8.6
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SAP
    Company Website
    Year Founded
    1972
    HQ Location
    Walldorf
    Twitter
    @SAP
    301,846 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    125,049 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAP® Master Data Governance is a specialized software solution designed to facilitate the management of master data across an organization. This application enables businesses to either decentralize t

Users
  • Consultant
  • Senior Consultant
Industries
  • Information Technology and Services
  • Pharmaceuticals
Market Segment
  • 55% Enterprise
  • 34% Mid-Market
SAP Master Data Governance (MDG) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Data Management
38
Data Quality
19
Integrations
17
Centralized Management
15
Cons
Complex Implementation
14
Expensive
14
Learning Curve
14
Time-Consuming
12
Complexity
11
SAP Master Data Governance (MDG) features and usability ratings that predict user satisfaction
9.2
Data Governance
Average: 8.8
8.9
Data Masking
Average: 8.5
8.6
Hierarchy Management
Average: 8.6
8.6
Ease of Use
Average: 8.3
Seller Details
Seller
SAP
Company Website
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,846 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
TIBCO EBX
By TIBCO
(69)4.4 out of 5
4th Easiest To Use in Master Data Management (MDM) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The TIBCO EBX® platform is an “all in one” solution for managing all of a company’s data —master data, reference data, and metadata. TIBCO EBX software is flexible and agile making it easier for you t

    Users
    No information available
    Industries
    • Information Technology and Services
    • Banking
    Market Segment
    • 64% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • TIBCO EBX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    User Interface
    5
    Data Management
    4
    Integrations
    3
    Analytics
    1
    Cons
    Difficult Navigation
    2
    Slow Performance
    2
    Complex Implementation
    1
    Difficulty Learning
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • TIBCO EBX features and usability ratings that predict user satisfaction
    8.5
    Data Governance
    Average: 8.8
    8.6
    Data Masking
    Average: 8.5
    9.0
    Hierarchy Management
    Average: 8.6
    8.6
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    TIBCO
    Year Founded
    1997
    HQ Location
    Santa Clara, CA
    Twitter
    @TIBCO
    21,026 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,767 employees on LinkedIn®
    Phone
    1 650 846 1000
Product Description
How are these determined?Information
This description is provided by the seller.

The TIBCO EBX® platform is an “all in one” solution for managing all of a company’s data —master data, reference data, and metadata. TIBCO EBX software is flexible and agile making it easier for you t

Users
No information available
Industries
  • Information Technology and Services
  • Banking
Market Segment
  • 64% Enterprise
  • 30% Mid-Market
TIBCO EBX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
User Interface
5
Data Management
4
Integrations
3
Analytics
1
Cons
Difficult Navigation
2
Slow Performance
2
Complex Implementation
1
Difficulty Learning
1
Expensive
1
TIBCO EBX features and usability ratings that predict user satisfaction
8.5
Data Governance
Average: 8.8
8.6
Data Masking
Average: 8.5
9.0
Hierarchy Management
Average: 8.6
8.6
Ease of Use
Average: 8.3
Seller Details
Seller
TIBCO
Year Founded
1997
HQ Location
Santa Clara, CA
Twitter
@TIBCO
21,026 Twitter followers
LinkedIn® Page
www.linkedin.com
2,767 employees on LinkedIn®
Phone
1 650 846 1000
Read TIBCO EBX Reviews

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Syndigo
By Syndigo
(170)4.4 out of 5
5th Easiest To Use in Master Data Management (MDM) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

    Users
    No information available
    Industries
    • Consumer Goods
    • Retail
    Market Segment
    • 38% Mid-Market
    • 32% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Syndigo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Customer Support
    28
    Helpful
    24
    Quick Response
    14
    Features
    12
    Cons
    Data Management Issues
    15
    Learning Curve
    8
    Not User-Friendly
    8
    Limitations
    7
    Poor Usability
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Syndigo features and usability ratings that predict user satisfaction
    9.4
    Data Governance
    Average: 8.8
    9.2
    Data Masking
    Average: 8.5
    9.2
    Hierarchy Management
    Average: 8.6
    8.1
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Syndigo
    Company Website
    Year Founded
    2017
    HQ Location
    Chicago, Illinois
    Twitter
    @syndigoLLC
    275 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,312 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrate

Users
No information available
Industries
  • Consumer Goods
  • Retail
Market Segment
  • 38% Mid-Market
  • 32% Enterprise
Syndigo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Customer Support
28
Helpful
24
Quick Response
14
Features
12
Cons
Data Management Issues
15
Learning Curve
8
Not User-Friendly
8
Limitations
7
Poor Usability
7
Syndigo features and usability ratings that predict user satisfaction
9.4
Data Governance
Average: 8.8
9.2
Data Masking
Average: 8.5
9.2
Hierarchy Management
Average: 8.6
8.1
Ease of Use
Average: 8.3
Seller Details
Seller
Syndigo
Company Website
Year Founded
2017
HQ Location
Chicago, Illinois
Twitter
@syndigoLLC
275 Twitter followers
LinkedIn® Page
www.linkedin.com
1,312 employees on LinkedIn®
Get a quote
Boomi
By Boomi
(411)4.4 out of 5
Optimized for quick response
2nd Easiest To Use in Master Data Management (MDM) software
View top Consulting Services for Boomi
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Boomi is the intelligent integration and automation company that drives transformation. The Boomi Platform enables businesses to connect applications, people, and data faster to eliminate digital fra

    Users
    • Consultant
    • Software Engineer
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 45% Enterprise
    • 38% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Boomi is a low code platform used for integrating systems, managing APIs, and automating data flows with inbuilt connectors for various platforms like Salesforce, AWS, Oracle and more.
    • Reviewers frequently mention the ease of use, user-friendly interface, quick deployment times, pre-built connectors, and comprehensive range of features including API management, EDI capabilities, data hub, and workflow automation.
    • Users mentioned issues with Boomi's customer support, frequent changes in UI, limited features in APIM, limited options for on-prem connectivity, and the platform's inability to handle complex logic solutions.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Boomi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    62
    Integrations
    39
    Easy Integrations
    32
    Features
    25
    Integration Capabilities
    23
    Cons
    Data Management Issues
    16
    Missing Features
    15
    Integration Issues
    14
    Complexity
    12
    Expensive
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Boomi features and usability ratings that predict user satisfaction
    8.8
    Data Governance
    Average: 8.8
    8.7
    Data Masking
    Average: 8.5
    8.7
    Hierarchy Management
    Average: 8.6
    8.6
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Boomi
    Company Website
    Year Founded
    2000
    HQ Location
    Chesterbrook, PA
    Twitter
    @boomi
    102,910 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,302 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Boomi is the intelligent integration and automation company that drives transformation. The Boomi Platform enables businesses to connect applications, people, and data faster to eliminate digital fra

Users
  • Consultant
  • Software Engineer
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 45% Enterprise
  • 38% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Boomi is a low code platform used for integrating systems, managing APIs, and automating data flows with inbuilt connectors for various platforms like Salesforce, AWS, Oracle and more.
  • Reviewers frequently mention the ease of use, user-friendly interface, quick deployment times, pre-built connectors, and comprehensive range of features including API management, EDI capabilities, data hub, and workflow automation.
  • Users mentioned issues with Boomi's customer support, frequent changes in UI, limited features in APIM, limited options for on-prem connectivity, and the platform's inability to handle complex logic solutions.
Boomi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
62
Integrations
39
Easy Integrations
32
Features
25
Integration Capabilities
23
Cons
Data Management Issues
16
Missing Features
15
Integration Issues
14
Complexity
12
Expensive
11
Boomi features and usability ratings that predict user satisfaction
8.8
Data Governance
Average: 8.8
8.7
Data Masking
Average: 8.5
8.7
Hierarchy Management
Average: 8.6
8.6
Ease of Use
Average: 8.3
Seller Details
Seller
Boomi
Company Website
Year Founded
2000
HQ Location
Chesterbrook, PA
Twitter
@boomi
102,910 Twitter followers
LinkedIn® Page
www.linkedin.com
2,302 employees on LinkedIn®
Semarchy xDM
By Semarchy
(21)4.8 out of 5
Save to My Lists
Entry Level Price:0.00$
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semarchy xDM is the single platform for managing and governing customer, supplier, employee (HR), product, financial, asset, location, supply chain and reference data in the Intelligent Data Hub™. Wi

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 62% Small-Business
    • 24% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semarchy xDM features and usability ratings that predict user satisfaction
    9.3
    Data Governance
    Average: 8.8
    9.3
    Data Masking
    Average: 8.5
    9.7
    Hierarchy Management
    Average: 8.6
    8.9
    Ease of Use
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semarchy
    Year Founded
    2011
    HQ Location
    Phoenix, US
    Twitter
    @Semarchy
    2,147 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    174 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semarchy xDM is the single platform for managing and governing customer, supplier, employee (HR), product, financial, asset, location, supply chain and reference data in the Intelligent Data Hub™. Wi

Users
No information available
Industries
No information available
Market Segment
  • 62% Small-Business
  • 24% Mid-Market
Semarchy xDM features and usability ratings that predict user satisfaction
9.3
Data Governance
Average: 8.8
9.3
Data Masking
Average: 8.5
9.7
Hierarchy Management
Average: 8.6
8.9
Ease of Use
Average: 8.3
Seller Details
Seller
Semarchy
Year Founded
2011
HQ Location
Phoenix, US
Twitter
@Semarchy
2,147 Twitter followers
LinkedIn® Page
www.linkedin.com
174 employees on LinkedIn®
Read Semarchy xDM Reviews
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5 Listings in Small Business Master Data Management (MDM) Available

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