# Top Free Lead-to-Account Matching and Routing Software Check out our list of free Lead-to-Account Matching and Routing Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing) to ensure you get the right product. ## View Free Lead-to-Account Matching and Routing Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **21** Lead-to-Account Matching and Routing Products Available View all [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing) View all [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing) ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) [By ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ (3,512)4.5 out of 5 ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews#reviews "Read GTM Studio - Powered by ZoomInfo Reviews") Product Description Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intel **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 63% Mid-Market, 24% Enterprise User SentimentHow are these determined? Users like the platform's ability to transcribe conversations, provide accurate B2B contact data, powerful targeting tools, and the ability to automate the delivery of high-quality, real-time B2B intelligence directly into their CRM. Reviewers mentioned that some contact data can become outdated quickly, advanced features may feel overwhelming for new users, and the platform can be expensive for smaller teams with limited budgets. Year Founded 2000 HQ Location Vancouver, WA Company Website https://www.zoominfo.com/ Twitter @ZoomInfo LinkedIn® Page https://www.linkedin.com/company/zoominfo/ ### [Apollo.io](https://www.g2.com/products/apollo-io/reviews) [By Apollo.io](https://www.g2.com/sellers/apollo-io) [ (9,682)4.7 out of 5 ](https://www.g2.com/products/apollo-io/reviews#reviews "Read Apollo.io Reviews") Product Description Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first **Users:** Account Executive, Business Development Manager · **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 67% Small-Business, 29% Mid-Market User SentimentHow are these determined? Users like Apollo.io's extensive contact database, advanced prospecting filters, and outreach capabilities, appreciating its ease of use, time-saving features, and the ability to handle everything from one platform. Users mentioned issues with data accuracy, with some contact details needing additional verification, occasional outdated information, and certain advanced features being overwhelming for new users. Year Founded 2015 HQ Location San Francisco, CA Company Website https://www.apollo.io/ LinkedIn® Page https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [RevenueHero](https://www.g2.com/products/revenuehero-revenuehero/reviews) [By RevenueHero](https://www.g2.com/sellers/revenuehero) [ (164)4.8 out of 5 ](https://www.g2.com/products/revenuehero-revenuehero/reviews#reviews "Read RevenueHero Reviews") Product Description RevenueHero is the preferred scheduling tool for modern B2B Marketers, Sales, and Ops folks to convert 85% of their demo requests into booked meetings. It's the easiest way to provide a buying expe **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 53% Mid-Market, 46% Small-Business ![Steve B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve B.") SB I was using a similar product but at 3-4 times the price. Switched to Revenue Hero. Support during set-up was easy with 2-4 zoom calls. Super...[Read review](https://www.g2.com/products/revenuehero-revenuehero/reviews/revenuehero-review-10022229) ![Alex H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex H.") AH Our CSM has been incredible. They are really great thought partners in the design of the system. I feel like I can come to them with any design...[Read review](https://www.g2.com/products/revenuehero-revenuehero/reviews/revenuehero-review-10614480) Year Founded 2021 HQ Location Claymont, US Company Website https://revenuehero.io Twitter @RevenueHero LinkedIn® Page https://www.linkedin.com/company/revenuehero/ ### [Calendly](https://www.g2.com/products/calendly/reviews) [By Calendly](https://www.g2.com/sellers/calendly) [ (2,641)4.7 out of 5 ](https://www.g2.com/products/calendly/reviews#reviews "Read Calendly Reviews") Product Description Calendly helps individuals, teams, and organizations automate the meeting lifecycle by removing the back and forth with scheduling. Calendly’s cloud-based platform offers a new layer of the modern dig **Users:** Owner, CEO · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 60% Small-Business, 28% Mid-Market User SentimentHow are these determined? Users frequently mention the ease of use, the ability to share booking links, and the smooth integration with other calendar systems as key benefits. Reviewers noted that some advanced features and customization options are only available in higher pricing plans, and the free version lacks certain functionalities. Year Founded 2013 HQ Location Atlanta, Georgia Company Website https://Calendly.com Twitter @Calendly LinkedIn® Page https://www.linkedin.com/company/3640016/ ### [LeadAngel](https://www.g2.com/products/leadangel/reviews) [By LeadAngel](https://www.g2.com/sellers/leadangel) [ (46)4.5 out of 5 ](https://www.g2.com/products/leadangel/reviews#reviews "Read LeadAngel Reviews") Product Description The early bird gets the sale. Filter match, and route leads to the right salesperson instantly. Close more deals. LeadAngel is a B2B Lead Management platform, including Lead to Account Matching and **Industries:** Restaurants, Computer Software · **Market Segment:** 85% Mid-Market, 11% Small-Business ![Pattie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pattie R.") PR Taking the time to understand our business needs, very collaborative, and quick to respond. We use Salesforce with this Software.[Read review](https://www.g2.com/products/leadangel/reviews/leadangel-review-5132291) ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI This app has been very effective and easy, simple to set up and use. We are using free-version getting what we need[Read review](https://www.g2.com/products/leadangel/reviews/leadangel-review-5135336) Year Founded 2018 HQ Location Sunnyvale, US Company Website https://www.leadangel.com/ Twitter @Theleadangel LinkedIn® Page https://www.linkedin.com/company/13441875/ ### [Default](https://www.g2.com/products/default/reviews) [By Default](https://www.g2.com/sellers/default-c0552ff4-5654-4802-b15e-1b050f94ad76) [ (62)4.6 out of 5 ](https://www.g2.com/products/default/reviews#reviews "Read Default Reviews") Product Description Default is a revenue-grade workflow engine that lets you see your revenue machine, understand how it all connects, and scale without breaking anything. **Users:** Account Executive · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 61% Small-Business, 39% Mid-Market ![Liam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liam M.") LM Default replaces the need to buy multiple tools (data enrichment, lead routing, automated demo scheduling, automated workflows) and makes life far...[Read review](https://www.g2.com/products/default/reviews/default-review-9342593) ![Natalie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Natalie M.") NM Default made it way easier for us to manage PLG lead routing without duct-taping everything together. We replaced a 99-step Zapier flow with a...[Read review](https://www.g2.com/products/default/reviews/default-review-12215460) Year Founded 2021 HQ Location San Francisco, California Company Website https://www.default.com LinkedIn® Page https://www.linkedin.com/company/withdefault ### [Syncari](https://www.g2.com/products/syncari/reviews) [By Syncari](https://www.g2.com/sellers/syncari) [ (41)4.8 out of 5 ](https://www.g2.com/products/syncari/reviews#reviews "Read Syncari Reviews") Product Description Syncari is an AI-ready, Agentic MDM platform that unifies, governs, and activates trusted data across all your systems, domains, and cloud infrastructure. Built for enterprises navigating the complexi **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 51% Mid-Market, 44% Small-Business ![John M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John M.") JM The fact that Syncari can be operated by a "business technologist" is one of the best features of this product. While many members of my team have...[Read review](https://www.g2.com/products/syncari/reviews/syncari-review-9566623) ![Peter L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peter L.") PL Syncari makes it very easy to create new tables and sync/merge application data to them. It takes care of all the connection, api, rate limit,...[Read review](https://www.g2.com/products/syncari/reviews/syncari-review-9567577) Year Founded 2019 HQ Location Newark, California Company Website https://syncari.com Twitter @syncari LinkedIn® Page https://www.linkedin.com/company/syncari/ ### [D&B Connect](https://www.g2.com/products/d-b-connect/reviews) [By Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) [ (133)4.1 out of 5 ](https://www.g2.com/products/d-b-connect/reviews#reviews "Read D&B Connect Reviews") Product Description D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&a **Industries:** Information Technology and Services, Computer Software · **Market Segment:** 44% Mid-Market, 31% Small-Business User SentimentHow are these determined? Reviewers like D&B Connect's integration with Salesforce, its ability to customize data fields, the availability of data points, and the ease of use for recurring data sets. Reviewers mentioned limitations in contact matching, lack of customizability for enhancing fields, the need for better credit management, and a user interface that requires more training to navigate effectively. HQ Location Short Hills, NJ Company Website https://www.dnb.com Twitter @DunBradstreet LinkedIn® Page https://www.linkedin.com/company/2385/ Ownership NYSE: DNB ### [Plauti](https://www.g2.com/products/plauti/reviews) [By Plauti](https://www.g2.com/sellers/plauti) [ (115)4.4 out of 5 ](https://www.g2.com/products/plauti/reviews#reviews "Read Plauti Reviews") Product Description Plauti keeps your CRM data accurate, complete, and ready for business. Verify, deduplicate, manipulate, and assign records automatically so your teams can trust their data and act fast. Because w **Industries:** Non-Profit Organization Management, Computer Software · **Market Segment:** 56% Mid-Market, 35% Small-Business DE We recently performed a mass migration from another CRM and used Duplicate Check, which was incredibly valuable and time-saving in terms of our...[Read review](https://www.g2.com/products/plauti/reviews/plauti-review-7774586) RH The ease of use, the quick processing time even with hundreds of thousands of records, and the tools and ability to have our end users participate...[Read review](https://www.g2.com/products/plauti/reviews/plauti-review-7912679) Year Founded 2011 HQ Location Arnhem, Netherlands Company Website https://plauti.com/ LinkedIn® Page https://www.linkedin.com/company/plauti-b-v-/ ### [Sweep](https://www.g2.com/products/sweep/reviews) [By Sweep](https://www.g2.com/sellers/sweep) [ (38)4.9 out of 5 ](https://www.g2.com/products/sweep/reviews#reviews "Read Sweep Reviews") Product Description Sweep is the agentic layer for enterprise systems, giving AI agents the context they need to understand, plan, and govern changes across platforms including Salesforce, ServiceNow, and Snowflake. By c **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 68% Mid-Market, 26% Small-Business ![Emma H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma H.") EH UI enhancements for my reps make them happy and make me look great :)[Read review](https://www.g2.com/products/sweep/reviews/sweep-review-8194486) ![Alen A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alen A.") AA Making the changes I need is always straightforward[Read review](https://www.g2.com/products/sweep/reviews/sweep-review-8254704) Year Founded 2021 HQ Location New York, US Company Website https://www.sweep.io Twitter @sweep\_io LinkedIn® Page https://www.linkedin.com/company/sweephq/ ### [Insycle](https://www.g2.com/products/insycle/reviews) [By Insycle](https://www.g2.com/sellers/insycle) [ (192)4.7 out of 5 ](https://www.g2.com/products/insycle/reviews#reviews "Read Insycle Reviews") Product Description Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac **Users:** Marketing Manager · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 49% Mid-Market, 43% Small-Business ![Laura N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura N.") LN We used Inscyle to clean up data in standard and custom objects in Salesforce. It is helpful for the initial deduplication, as well the ongoing...[Read review](https://www.g2.com/products/insycle/reviews/insycle-review-10837728) AJ Good UI and relatively easy to understand! [Read review](https://www.g2.com/products/insycle/reviews/insycle-review-11205061) Year Founded 2016 HQ Location New York Company Website https://www.insycle.com/ Twitter @insycle LinkedIn® Page https://www.linkedin.com/company/10940435/ ### [Avoma](https://www.g2.com/products/avoma/reviews) [By Avoma](https://www.g2.com/sellers/avoma) [ (1,362)4.6 out of 5 ](https://www.g2.com/products/avoma/reviews#reviews "Read Avoma Reviews") Product Description Avoma is the only AI-first Growth Acceleration Platform designed for customer-facing teams at startups and scaleups. By combining AI Meeting Assistance with Conversational Intelligence and Revenue Int **Users:** Customer Success Manager, Account Executive · **Industries:** Computer Software, Marketing and Advertising · **Market Segment:** 53% Small-Business, 46% Mid-Market User SentimentHow are these determined? Reviewers appreciate Avoma's seamless integration with other platforms like Google Meet and HubSpot, its user-friendly interface, and its ability to accurately transcribe and categorize meetings, which saves time and reduces the chance of missing important details. Users experienced issues with the accuracy of the automatic notes and summaries, requiring manual review, and found the platform to be a bit overwhelming due to the large number of features and views to navigate. Year Founded 2017 HQ Location Palo Alto, California Company Website https://www.avoma.com/ Twitter @AvomaInc LinkedIn® Page https://www.linkedin.com/company/18128169/ ### [Gradient Works](https://www.g2.com/products/gradient-works/reviews) [By Gradient Works](https://www.g2.com/sellers/gradient-works) [ (11)4.9 out of 5 ](https://www.g2.com/products/gradient-works/reviews#reviews "Read Gradient Works Reviews") Product Description Gradient Works is a dynamic book management platform for commercial sales teams. Dynamic book management is a modern approach to sales territory management that dynamically allocates accounts to reps **Industries:** Computer Software · **Market Segment:** 55% Mid-Market, 18% Small-Business ![Stephen L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen L.") SL - Easy to implement - The support and implemtation team is amazing - The price is great - The use cases are endless - Gradient works team...[Read review](https://www.g2.com/products/gradient-works/reviews/gradient-works-review-8546278) ![John S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John S.") JS Provides the team with more even distribution and being able to attain quotas; Enables "focus" to be on appropriate accounts; Eases the Scaling...[Read review](https://www.g2.com/products/gradient-works/reviews/gradient-works-review-10612201) Year Founded 2020 HQ Location Austin, US Company Website https://www.gradient.works/ LinkedIn® Page https://www.linkedin.com/company/gradient-works ### [Cirrus Insight](https://www.g2.com/products/cirrus-insight/reviews) [By Cirrus Insight](https://www.g2.com/sellers/cirrus-insight) [ (1,510)4.2 out of 5 ](https://www.g2.com/products/cirrus-insight/reviews#reviews "Read Cirrus Insight Reviews") Product Description From CRM hygiene to AI-orchestrated selling, Cirrus is uniquely positioned to fuel your end-to-end sales engine. For over a decade, we’ve been listening, logging, and capturing the relationship histor **Users:** Account Executive, Account Manager · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 46% Mid-Market, 37% Small-Business User SentimentHow are these determined? Reviewers appreciate the seamless integration with Salesforce and email platforms, the ability to attach incoming emails to Salesforce leads, contacts, or accounts with one click, and the comprehensive prognosis and resolution suggestions provided by the software. Reviewers experienced issues with missing features, slow loading times due to Gmail and Outlook integration, synchronization issues, and a heavy reliance on Salesforce for insights. Year Founded 2011 HQ Location Irvine, CA Company Website https://www.cirrusinsight.com Twitter @cirrusinsight LinkedIn® Page https://www.linkedin.com/company/2377476/ Phone (949) 232-0959 ### [Lead Distro AI](https://www.g2.com/products/lead-distro-ai/reviews) [By Lead Distro AI](https://www.g2.com/sellers/lead-distro-ai) [ (8)5.0 out of 5 ](https://www.g2.com/products/lead-distro-ai/reviews#reviews "Read Lead Distro AI Reviews") Product Description Lead Distro AI is a cutting-edge lead distribution and management software built specifically for Pay-Per-Lead (PPL) agencies, performance marketers, and lead buyers. We provide the complete infrastru **Market Segment:** 100% Small-Business ![Samuel D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samuel D.") SD I really liked the ease of use of the software and the excellent value for money it offers. Lead Distro AI delivers most of what premium...[Read review](https://www.g2.com/products/lead-distro-ai/reviews/lead-distro-ai-review-12812310) ![Frank S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frank S.") FS I love how easy it was to set up Lead Distro AI and what it could offer, especially being half the price of Lead Prosper. Everything was already...[Read review](https://www.g2.com/products/lead-distro-ai/reviews/lead-distro-ai-review-12820184) Year Founded 2026 HQ Location United States Company Website https://www.leaddistro.ai Twitter @LeadDistroAI LinkedIn® Page https://www.linkedin.com/company/lead-distro-ai/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) - ‹ Prev‹ Prev - 1 - [2](/categories/lead-to-account-matching-and-routing/free?order=g2_score&page=2#product-list) - [Next ›Next ›](/categories/lead-to-account-matching-and-routing/free?order=g2_score&page=2#product-list)