Best Financial Services CRM Software for Medium-Sized Businesses

Nathan Calabrese
NC
Researched and written by Nathan Calabrese

Products classified in the overall Financial Services CRM category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Financial Services CRM to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Financial Services CRM category.

In addition to qualifying for inclusion in the Financial Services CRM Software category, to qualify for inclusion in the Medium-Sized Business Financial Services CRM Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in Financial Services CRM Available
(71)4.3 out of 5
9th Easiest To Use in Financial Services CRM software
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Entry Level Price:$120.00
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Practifi is the leading CRM purpose-built for wealth management. By surfacing key insights, automating workflows and enabling personalized client experiences that fortify relationships, Practifi trans

    Users
    No information available
    Industries
    • Financial Services
    • Investment Management
    Market Segment
    • 70% Small-Business
    • 28% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Practifi features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.1
    7.1
    Knowledge Base
    Average: 8.5
    5.9
    Campaign Management
    Average: 8.3
    7.9
    Customer Support Portal
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Practifi
    Company Website
    Year Founded
    2013
    HQ Location
    Chicago, IL
    Twitter
    @Practifi
    754 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    70 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Practifi is the leading CRM purpose-built for wealth management. By surfacing key insights, automating workflows and enabling personalized client experiences that fortify relationships, Practifi trans

Users
No information available
Industries
  • Financial Services
  • Investment Management
Market Segment
  • 70% Small-Business
  • 28% Mid-Market
Practifi features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.1
7.1
Knowledge Base
Average: 8.5
5.9
Campaign Management
Average: 8.3
7.9
Customer Support Portal
Average: 8.5
Seller Details
Seller
Practifi
Company Website
Year Founded
2013
HQ Location
Chicago, IL
Twitter
@Practifi
754 Twitter followers
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®
(92)4.2 out of 5
11th Easiest To Use in Financial Services CRM software
View top Consulting Services for Salesforce Financial Services Cloud
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Salesforce Financial Services Cloud provides integrated sales, service and marketing solutions that break down silos and help create a cohesive, personalized customer experience across all departments

    Users
    No information available
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 43% Enterprise
    • 37% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Financial Services Cloud features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.3
    Knowledge Base
    Average: 8.5
    7.8
    Campaign Management
    Average: 8.3
    8.5
    Customer Support Portal
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,078 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
    Ownership
    NYSE:CRM
Product Description
How are these determined?Information
This description is provided by the seller.

Salesforce Financial Services Cloud provides integrated sales, service and marketing solutions that break down silos and help create a cohesive, personalized customer experience across all departments

Users
No information available
Industries
  • Financial Services
  • Banking
Market Segment
  • 43% Enterprise
  • 37% Mid-Market
Salesforce Financial Services Cloud features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.1
8.3
Knowledge Base
Average: 8.5
7.8
Campaign Management
Average: 8.3
8.5
Customer Support Portal
Average: 8.5
Seller Details
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,078 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM

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(134)4.5 out of 5
Optimized for quick response
8th Easiest To Use in Financial Services CRM software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. The platform unifies data, marketing, sales, and compliance solutions to deliver the perf

    Users
    • Marketing Manager
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 69% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Total Expert Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    13
    Ease of Use
    13
    Helpful
    9
    Customer Engagement
    6
    Integrations
    5
    Cons
    Learning Curve
    4
    Expensive
    3
    Platform Limitations
    2
    Poor Customer Support
    2
    Slow Performance
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Total Expert features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.0
    Knowledge Base
    Average: 8.5
    7.9
    Campaign Management
    Average: 8.3
    7.6
    Customer Support Portal
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    St. Louis Park, Minnesota
    Twitter
    @TotalExpertInc
    1,383 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    265 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. The platform unifies data, marketing, sales, and compliance solutions to deliver the perf

Users
  • Marketing Manager
Industries
  • Financial Services
  • Banking
Market Segment
  • 69% Mid-Market
  • 19% Enterprise
Total Expert Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
13
Ease of Use
13
Helpful
9
Customer Engagement
6
Integrations
5
Cons
Learning Curve
4
Expensive
3
Platform Limitations
2
Poor Customer Support
2
Slow Performance
2
Total Expert features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.0
Knowledge Base
Average: 8.5
7.9
Campaign Management
Average: 8.3
7.6
Customer Support Portal
Average: 8.5
Seller Details
Company Website
Year Founded
2012
HQ Location
St. Louis Park, Minnesota
Twitter
@TotalExpertInc
1,383 Twitter followers
LinkedIn® Page
www.linkedin.com
265 employees on LinkedIn®
(66)4.4 out of 5
13th Easiest To Use in Financial Services CRM software
Save to My Lists
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Affinity is the next-generation relationship intelligence platform built for relationship-driven industries - financial services, professional services, real estate, and more. Using patented technolog

    Users
    No information available
    Industries
    • Venture Capital & Private Equity
    • Financial Services
    Market Segment
    • 79% Small-Business
    • 18% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Affinity features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.1
    7.2
    Knowledge Base
    Average: 8.5
    5.0
    Campaign Management
    Average: 8.3
    7.3
    Customer Support Portal
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @Affinity
    1,610 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    302 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Affinity is the next-generation relationship intelligence platform built for relationship-driven industries - financial services, professional services, real estate, and more. Using patented technolog

Users
No information available
Industries
  • Venture Capital & Private Equity
  • Financial Services
Market Segment
  • 79% Small-Business
  • 18% Mid-Market
Affinity features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.1
7.2
Knowledge Base
Average: 8.5
5.0
Campaign Management
Average: 8.3
7.3
Customer Support Portal
Average: 8.5
Seller Details
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@Affinity
1,610 Twitter followers
LinkedIn® Page
www.linkedin.com
302 employees on LinkedIn®
By NMI
(94)4.6 out of 5
7th Easiest To Use in Financial Services CRM software
Save to My Lists
Entry Level Price:Starting at $1,799 /month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    IRIS is an acronym for "Integrated Reporting is Simple" because at IRIS CRM, building easy-to-use software is our guiding principle. Do not let the rest of the name fool you, we are so much more than

    Users
    No information available
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 78% Small-Business
    • 18% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Merchant Relationship Management by NMI features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Knowledge Base
    Average: 8.5
    7.6
    Campaign Management
    Average: 8.3
    8.9
    Customer Support Portal
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NMI
    Year Founded
    2001
    HQ Location
    Schaumburg, Illinois
    Twitter
    @NMIpayments
    2,379 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    654 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

IRIS is an acronym for "Integrated Reporting is Simple" because at IRIS CRM, building easy-to-use software is our guiding principle. Do not let the rest of the name fool you, we are so much more than

Users
No information available
Industries
  • Financial Services
  • Banking
Market Segment
  • 78% Small-Business
  • 18% Mid-Market
Merchant Relationship Management by NMI features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.8
Knowledge Base
Average: 8.5
7.6
Campaign Management
Average: 8.3
8.9
Customer Support Portal
Average: 8.5
Seller Details
Seller
NMI
Year Founded
2001
HQ Location
Schaumburg, Illinois
Twitter
@NMIpayments
2,379 Twitter followers
LinkedIn® Page
www.linkedin.com
654 employees on LinkedIn®
(581)4.0 out of 5
Optimized for quick response
1st Easiest To Use in Financial Services CRM software
Save to My Lists
Entry Level Price:$65.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Maximizer is a customer relationship management (CRM) solution designed to help businesses enhance their visibility into activities that drive success and maintain control over critical opportunities.

    Users
    • Financial Advisor
    • President
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 72% Small-Business
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Maximizer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Lead Management
    31
    Feature Richness
    28
    Integration
    25
    Customer Support
    24
    Cons
    Learning Curve
    21
    Slow Loading
    14
    Integration Issues
    13
    Limited Customization
    13
    Not Intuitive
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Maximizer features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 9.1
    6.8
    Knowledge Base
    Average: 8.5
    6.4
    Campaign Management
    Average: 8.3
    6.1
    Customer Support Portal
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1987
    HQ Location
    Vancouver, Canada
    Twitter
    @maximizercrm
    3,207 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    158 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Maximizer is a customer relationship management (CRM) solution designed to help businesses enhance their visibility into activities that drive success and maintain control over critical opportunities.

Users
  • Financial Advisor
  • President
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 72% Small-Business
  • 19% Mid-Market
Maximizer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Lead Management
31
Feature Richness
28
Integration
25
Customer Support
24
Cons
Learning Curve
21
Slow Loading
14
Integration Issues
13
Limited Customization
13
Not Intuitive
13
Maximizer features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 9.1
6.8
Knowledge Base
Average: 8.5
6.4
Campaign Management
Average: 8.3
6.1
Customer Support Portal
Average: 8.5
Seller Details
Company Website
Year Founded
1987
HQ Location
Vancouver, Canada
Twitter
@maximizercrm
3,207 Twitter followers
LinkedIn® Page
www.linkedin.com
158 employees on LinkedIn®
(184)4.3 out of 5
2nd Easiest To Use in Financial Services CRM software
Save to My Lists
Entry Level Price:$39.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Redtail Technology is a type of Client Relationship Management (CRM) solution specifically designed for the financial services industry. Established in 2003, Redtail provides a suite of web-based appl

    Users
    • Financial Advisor
    Industries
    • Financial Services
    • Investment Management
    Market Segment
    • 90% Small-Business
    • 7% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Redtail Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.1
    8.2
    Knowledge Base
    Average: 8.5
    7.2
    Campaign Management
    Average: 8.3
    8.0
    Customer Support Portal
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    HQ Location
    Omaha, NE
    Twitter
    @orionwealthtech
    7,798 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,727 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Redtail Technology is a type of Client Relationship Management (CRM) solution specifically designed for the financial services industry. Established in 2003, Redtail provides a suite of web-based appl

Users
  • Financial Advisor
Industries
  • Financial Services
  • Investment Management
Market Segment
  • 90% Small-Business
  • 7% Mid-Market
Redtail Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.1
8.2
Knowledge Base
Average: 8.5
7.2
Campaign Management
Average: 8.3
8.0
Customer Support Portal
Average: 8.5
Seller Details
Company Website
HQ Location
Omaha, NE
Twitter
@orionwealthtech
7,798 Twitter followers
LinkedIn® Page
www.linkedin.com
1,727 employees on LinkedIn®

Financial Services CRM Software Quick Facts for Medium-Sized Business Users

Content below is current as of June, 2024
Summary of Reviews

Reviews Summary: The Best Financial Services CRM Software for Medium-Sized Businesses

At G2 we have some of the most definitive data on the best Financial Services CRM software for medium-sized businesses. G2 users have generated 1,022 Financial Services CRM software reviews and associated data from users working for mid-size companies. We have identified 95 individual Financial Services CRM products offering the features, pricing and support that medium-sized companies look for when comparing Financial Services CRM software and solutions. These reviews are generated using the qualitative and quantitative feedback from G2 members working in medium-sized companies and who have used these Financial Services CRM software products.

When G2 reviewers submit their software reviews, they often provide information on the type of company they work for and what market segment they belong to. We break these different market segments into three distinct groups:

Medium-sized businesses have their own unique requirements when it comes to Financial Services CRM software compared to small or enterprise companies. That is why these individual software reviews are especially helpful when comparing product set up, ease of use and overall cost.

Below you will find FAQs and review snippets for Financial Services CRM software that works well for mid-market companies. Reviews are written by G2 users with real-world experience using these products.

FAQs About Financial Services CRM Software for Medium-Sized Businesses

What are the best Financial Services CRM software products for mid-size businesses, according to G2 reviewers?

  • Maximizer - 4-stars, 161 reviews from reviewers at mid-size companies.
  • Vymo - 4.6-stars, 160 reviews from reviewers at mid-size companies.
  • Redtail CRM - 4.3-stars, 133 reviews from reviewers at mid-size companies.
  • NMI MRM - 4.6-stars, 93 reviews from reviewers at mid-size companies.
  • Salesforce Financial Services Cloud - 4.2-stars, 90 reviews from reviewers at mid-size companies.

What Financial Services CRM software products do reviewers from mid-market companies like most?

  • Vymo - 4.6-stars, 160 reviews from reviewers at mid-market companies.
  • Wealthbox CRM - 4.6-stars, 96 reviews from reviewers at mid-market companies.
  • NMI MRM - 4.6-stars, 93 reviews from reviewers at mid-market companies.
  • Backstop Solutions Suite - 4.7-stars, 26 reviews from reviewers at mid-market companies.
  • Irwin - 4.6-stars, 16 reviews from reviewers at mid-market companies.

Which Financial Services CRM software products do medium-sized companies rate the highest on G2?

  • Backstop Solutions Suite - 4.7-stars according to 26 professionals at medium-sized businesses.
  • Vymo - 4.6-stars according to 160 professionals at medium-sized businesses.
  • NMI MRM - 4.6-stars according to 93 professionals at medium-sized businesses.
  • Total Expert - 4.5-stars according to 51 professionals at medium-sized businesses.
  • Affinity - 4.5-stars according to 37 professionals at medium-sized businesses.

How many Financial Services CRM software reviews are from users working in medium-sized businesses?

The 1,022 reviews for mid-size Financial Services CRM service providers on G2 vary often. Specific review details for the nearly 95 Financial Services CRM providers can be found below.

Here’s What Reviewers Working at Mid-Market Businesses Have to Say About Financial Services CRM Software

Questions Responses
Here is what professionals in mid-size businesses liked best about Financial Services CRM software products.
Total Expert: "Total Expert a fantastic application to build plans and then tracking that plans like a professional. It helps in promoting any product and provides the best comeback of that product. Clients feel easy to approach the marketplace and find flexible rates to the clauses."
- Jayleen L., Data Analyst at Netacea, Mid-Market (51-1000 emp.)

Maximizer: "The search tools are excellent. Access control and audit tools are very good as well."
- Tyla R., Documentation Specialist and Support Coordinator at BDM IT Solutions Inc., Mid-Market (51-1000 emp.)

Vymo: "Daily update at one place, list of customer maintain that we meet on daily basis"
- Shalu S., Mid-Market (51-1000 emp.)

Here is what professionals in mid-size businesses liked least about Financial Services CRM software products.
Maximizer: "Maximizer wanted to show too much info but the structure of pages are not really user friendly."
- Michelle H., Mid-Market (51-1000 emp.)

NMI MRM: "A lot of processes are not efficient. A lot of functionality is quite limited."
- Jared K., CRM Manager at FortisPay, Mid-Market (51-1000 emp.)

SmartOffice: "The system can be quite the eyesore. So much information is displayed at once."
- Robert W., Technical Business Analyst at WebstaurantStore.com, Mid-Market (51-1000 emp.)

These are what professionals in medium-sized businesses recommend to others considering Financial Services CRM software.
Maximizer: "To fully use the feature set, all users will need to have access to Microsoft Office."
- Tyla R., Documentation Specialist and Support Coordinator at BDM IT Solutions Inc., Mid-Market (51-1000 emp.)

Total Expert: "Do as much as you can for the Loan Officer - if you wait for them to implement and deploy, it will delay results."
- Michelle S., National Director, Marketing and Sales Support at AmeriFirst Financial, Inc., Mid-Market (51-1000 emp.)

Salesforce Financial Services Cloud: "if you into big detail then this is the right product for you. there is so much that can be done with this and i felt like we barely scratched the surface with them"
- Christopher C., CERTIFIED FINANCIAL PLANNER™, Mid-Market (51-1000 emp.)

These are the problems users said the software was solving and how it is benefiting them in mid-size companies.
Total Expert: "Total Expert is the all-time favorite application to take online work and it offers the total support of our business set-up by making modified email and beautiful messages with attractive artwork for clients. Guests experience an approach to the website and can find easily what they desire."
- Jayleen L., Data Analyst at Netacea, Mid-Market (51-1000 emp.)

Maximizer: "Tracking and escalating internal and external support tickets and customization requests."
- Tyla R., Documentation Specialist and Support Coordinator at BDM IT Solutions Inc., Mid-Market (51-1000 emp.)

Vymo: "we are doing our daily basis routine that we are lacking at sometimes"
- Shalu S., Mid-Market (51-1000 emp.)

Reviews by Industry: Financial Services, Banking, and Insurance

Reviews by Industry: Financial Services CRM Software for Mid-Size Companies

G2 currently has 136 Financial Services CRM software reviews from users working in medium-sized companies across multiple industries. These reviews and associated data help G2 provide those working in mid-size companies find the right Financial Services CRM software products for their specific industry. Features, support, and usability needs differ from industry to industry, making it a challenge to find the best Financial Services CRM software for medium-sized businesses.

The Financial Services CRM software reviews and FAQs below were chosen specifically because they reflect the experiences of G2 users working at medium-sized companies in industries that commonly use Financial Services CRM software.

Industry-Specific Financial Services CRM Software FAQs for Mid-Market Businesses

Which industries are most medium-sized business Financial Services CRM software reviewers working in?

  • 36.5% of reviewers work at Financial Services companies.
  • 8.9% of reviewers work at Banking companies.
  • 5.2% of reviewers work at Insurance companies.

Which Financial Services CRM software products are the best for medium-sized Financial Services companies?

  • Vymo is rated 4.6-stars and has 160 reviews from professionals at medium-sized companies.
  • Redtail CRM is rated 4.3-stars and has 133 reviews from professionals at medium-sized companies.
  • Maximizer is rated 4-stars and has 161 reviews from professionals at medium-sized companies.

Which Financial Services CRM software products are the best for mid-size Banking companies?

  • Vymo is rated 4.6-stars with 160 reviews from mid-size company professionals.
  • Total Expert is rated 4.5-stars with 51 reviews from mid-size company professionals.
  • Salesforce Financial Services Cloud is rated 4.2-stars with 90 reviews from mid-size company professionals.

Which Financial Services CRM software products are the best for mid-market Insurance companies?

  • Vymo: 4.6-stars, 160 reviews from reviewers at mid-market companies.
  • Redtail CRM: 4.3-stars, 133 reviews from reviewers at mid-market companies.

What titles do the Financial Services CRM software reviewers have at their mid-size businesses?

G2 users who review Financial Services CRM products for mid-market companies often have titles like:

  • Data Analyst at Netacea
  • Documentation Specialist and Support Coordinator at BDM IT Solutions Inc.

Medium-Sized Business Financial Services CRM Software Reviews from Popular Industries

Below you will learn what reviewers from medium-sized companies liked and disliked about the Financial Services CRM software products that are popular in their industries.

Industry What Reviewers from Medium-Sized Businesses Liked What Reviewers from Medium-Sized Businesses Disliked
Financial Services
Total Expert: "Love all of the capabilities Total Expert offers for our team."
- Kristin B., Social Media at FirstTrust Home Loans Inc., Mid-Market (51-1000 emp.)

Maximizer: "Maximizer wanted to show too much info but the structure of pages are not really user friendly."
- Michelle H., Mid-Market (51-1000 emp.)

Banking
Total Expert: "All of the marketing is accelerated to the next level and looking around the curve towards the future!"
- Kelly B., Mid-Market (51-1000 emp.)

Insurance
Vymo: "Daily update at one place, list of customer maintain that we meet on daily basis"
- Shalu S., Mid-Market (51-1000 emp.)

SmartOffice: "The system can be quite the eyesore. So much information is displayed at once."
- Robert W., Technical Business Analyst at WebstaurantStore.com, Mid-Market (51-1000 emp.)

Reviews by Features

Financial Services CRM Software Feature Reviews from Professionals at Medium-Sized Businesses

Knowing the features of any software tool, app or platform are crucial when you are a professional working at a mid-size company. That’s why G2 has users from medium-sized businesses review the 100 features of popular Financial Services CRM software products for quality, usability, and support. These Financial Services CRM software features are analyzed and rated throughout the 901 Financial Services CRM software reviews created by G2 users. Detailed, market segment-specific feedback can help you determine if a particular Financial Services CRM software product has the attributes and functionality best for your market segment.

There are standard features across all the Financial Services CRM software products reviewed on G2. Below we’ve listed the highest-rated standard features of Financial Services CRM software products along with some of the core attributes that help drive the performance of those features:

  • Fund Management (93% average rating)
    • Deal Flow Management (93% rating)
  • Functionality (90% average rating)
    • Customizable Reporting (90% rating)
  • Platform Data (88% average rating)
    • Platform Search (88% rating)

Financial Services CRM Software Features FAQs from Professionals at Mid-Market Companies

Below you will find answers to frequently asked questions about the features of Financial Services CRM Software asked by G2 reviewers working at mid-size companies.

What are the most important Financial Services CRM software features for mid-market companies and professionals?

  • Dashboard - 291 G2 reviews and a 86% rating.
  • Task Management - 246 G2 reviews and a 88% rating.
  • Cloud - 215 G2 reviews and a 86% rating.
  • LOS Integration - Mortage CRM - 38 G2 reviews and a 87% rating.
  • Analytics - 30 G2 reviews and a 86% rating.

What are the best Financial Services CRM software products with Dashboard features for medium-sized companies?

  • Vymo 4.6-star rating from 160 reviews.
  • Redtail CRM 4.3-star rating from 133 reviews.
  • Maximizer 4-star rating from 161 reviews.

What are the best Financial Services CRM software products with Task Management features for medium-sized businesses?

  • Vymo 4.6-star rating from 160 reviews.
  • Redtail CRM 4.3-star rating from 133 reviews.
  • Maximizer 4-star rating from 161 reviews.

What are the best Financial Services CRM software products with Cloud features for mid-market companies?

  • Vymo 4.6-star rating from 160 reviews.
  • Redtail CRM 4.3-star rating from 133 reviews.
  • Maximizer 4-star rating from 161 reviews.

What are the best Financial Services CRM software products with LOS Integration - Mortage CRM features for mid-size companies?

What are the best Financial Services CRM software products with Analytics features for mid-size companies?

Below are the Financial Services CRM software features that G2 reviewers from medium-sized businesses like best and least for the top-rated products.

Product Highest Rated Features Lowest Rated Features
Backstop Solutions Suite Here are three features users from mid-market companies love the most about Backstop Solutions Suite:

  • Functionality
  • Platform Reporting and Analytics
  • Platform Analytics
Here are three features users from medium-sized businesses love the least about Backstop Solutions Suite:

  • Analysis
  • Content
  • Financial Information
Vymo Here are three features users from mid-market companies love the most about Vymo:

  • Marketing Automation
  • Customer Support
  • Content
Here are three features users from medium-sized businesses love the least about Vymo:

  • Platform Reporting and Analytics
  • Platform Additional Functionality
  • Sales Force Automation
Wealthbox CRM Here are three features users from mid-market companies love the most about Wealthbox CRM:

  • Platform Additional Functionality
  • Customer Support
  • Content
Here are three features users from medium-sized businesses love the least about Wealthbox CRM:

  • Platform Reporting and Analytics
  • Marketing Automation
  • Sales Force Automation
NMI MRM Here are three features users from mid-market companies love the most about NMI MRM:

  • Customer Support
  • Sales Force Automation
  • Marketing Automation
Here are three features users from medium-sized businesses love the least about NMI MRM:

  • Platform Reporting and Analytics
  • Platform Additional Functionality
  • Content
Irwin Here are three features users from mid-market companies love the most about Irwin:

  • Platform Data
  • Sales Force Automation
  • Platform Analytics
Here are three features users from medium-sized businesses love the least about Irwin:

  • Analysis
  • Content
  • Customer Support