Direct Mail Automation Software Resources

PFL helps you amplify the return on your marketing investment by orchestrating print, packages and digital marketing – at any scale. We have pioneered the tactile marketing automation category, and are the only company to combine digital and direct mail with complete integration into your marketing automation and CRM platforms. PFL is a an established company with 20+ years of experience. We are committed to working with you to craft customized and unique campaigns that get your brand noticed and drive the results you need.

With our tight CRM/MAP integrations, you can track operational performance (product deliverability) and campaign performance (response rates) right in your CRM/MAP. Create CRM/MAP reports or use our out-of-the-box Salesforce Attribution Dashboard to get complete transparency into how direct mail and promo items influence opportunities and revenue.

We feed FedEx statuses back into your CRM/MAP so you can receive email alerts, automatically create a task in Salesforce and/or trigger automated email follow-up when direct mail has arrived on the prospect’s desk.