Digital experience monitoring (DEM) software is used to discover, track, and optimize web-based resources and the end-user experience. These tools monitor traffic, user behavior, and a number of additional factors to help businesses understand their products’ performance and usability. DEM products integrate active, or simulated, traffic monitoring and real-user monitoring to analyze both theoretical performance and real-user experience. These tools provide analytical tools for examining and improving application and site performance. They also help businesses understand how visitors navigate through their site and discover where end-user experience appears to suffer.
There is some overlap between DEM solutions and application performance monitoring software, but performance only covers one component of the digital experience. While DEM products may have less technical analysis and logging functionality when compared to APM software, these solutions do provide additional user experience monitoring and optimization capabilities.
To qualify for inclusion in the Digital Experience Monitoring category, a product must:
Provide end-user experience monitoring capabilities
Constantly monitor application performance
Integrate active and passive user monitoring